Digital Yalo Who We Are

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DIGITAL YALO

It’s noisy out there.You work hard to get your customers’ attention.Don’t bore them when they finally find you. Lets entertain them…together.

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DIGITAL YALO

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HOW WE APPROACH THE CHALLENGE

How You Want To Say It

COMMUNICATIONS

CONTENT

CHANNELS

Digital Yalo is a creative agency skilled in marketing strategy, visual & experiential design, and content ideation & creation. 

Our drive is to  entertain your audiences using concepts from film, art, music and sports to focus their attention on your brand and your products. We deliver these entertaining experiences across channels, both on line (web, commerce, social, mobile, campaigns, organic search, paid search, retargeting, email, etc) and off line (banners, events, adverts, collateral, brochures, training guides, presentations, etc).

What You Want To Say

Where You Will Say It

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WHAT WE DO

Where to start. Grow incrementally. Have quick

wins. Build momentum. Look ahead.

Marketing Strategy

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WHAT WE DO

Theme. Tone. Attitude.

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Visual & Experiential

Design

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WHAT WE DO

Engaging. Emotive. Imagery. Video. Infographics.

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ContentIdeation &Creation

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OUR GOAL: INTEGRATED JOURNEY EXPERIENCE

ATTRACT ENGAGE COMPEL

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RESULTS & OUTCOMES

design

strategy

content

4 Sites.2

Languages. 12 Weeks.

IPO on NYSE.

Hyper-local Experience. Trustworthy.

Agency of Record for

Engineering Growth.

Pop-drivenDesign that

Bridged Trusted and Innovative

3-Time Award

WinningDesign.

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OUR METHODOLOGYOur user-centered design methodology helps to ideate the most engaging and sustainable experience for your audience. The result is a new fresh, contemporary design with elegant user experience that entertains your visitors.

• Define the right Information Architecture

• Ideate a creative and artistic design

• Ideate engaging user experience interaction points

Project Kickoff Discovery

• Understand the target audience personas, motivations, and needs

• Document business goals and expectations

• Get to know each other and the target audience

• Set project timelines and expectations

• Set metrics

Design & UX

• Apply design and user experience to page layouts / templates

• Customize pages and code to fit business requirements

• Migrate content• Develop new content (if needed)• Functional and unit testing,

remediation• Define communication plan

• Document production environment

• Execute launch tasks• Severity 1 bug fix

Launch

Develop

Communicate & Iterate

• Execute communication plan• Create incentives and promotions to increase

interest and engagement• Track results via analytics reports• Iterative improvements and enhancements

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PROJECT MANAGEMENT PHILOSOPHY

At Digital Yalo, we believe that a strong risk mitigation approach is critical to achieving our client’s business objectives. Digital Yalo’s leadership team has experience managing the full range of activities necessary to keep complex, multi-disciplinary projects firmly on track and within budget. We are focused on 4 core risk dimensions: Scope Management, Timeline Management, Budget Management and constant Communication & Coordination.

• Clearly defined project scope, budget & timeline

• Track, mitigate and manage risk

• Document, submit and manage key legal, regulatory, consumer privacy/legal liability issues

Scope ManagementBudget Management• Actively manage and

reconcile project budget, including tracking actuals against approved and forecasted budget

Timeline Management• Establish baseline plans

to accomplish program objectives

• Continuous monitoring of critical path milestones and interdependencies

• Ongoing resource planning, management and forecasting

Communication &Coordination• Continuous cadence

of communication ensures all dimensions of management are properly addressed in a timely manner

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WHO WE ARE

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Lance Shoulders – Vice President, Client StrategyLance brings over 20 years of combined industry and professional service experience operating in leadership positions to not only shape strategy and articulate it, but understand what it take to execute on the strategy. At Yalo, Lance is responsible for translating our customers’ strategy into clear, targeted messages for their customers, employees, and other business partners. A Unisource and Accenture alumni, he is based in Atlanta.

DIGITAL YALO: OUR LEADERSHIP

Arnold Huffman – CEOArnold is a seasoned, senior executive with a 20 year successful track record in delivering complex consulting services and world-class digital marketing services across a multitude of industries. Arnold's hyper-focus on client satisfaction, value creation and return on marketing investment are the bedrock of his successful client relationships. Recently, Arnold’s teams have won numerous Marketing Site of the Year awards for elegant design & user experience across multiple devices. At Yalo, Arnold is responsible for successful client relationships and overall Yalo operations.

Our success lies in our

unbridled approach to

creativity, and our talent and

experience to execute. Our

team is built with highly-

skilled, multi-year

experienced resources, who

actually execute the work. Our

team often does UX and

design and front-end

development, all in-line. This

makes our team highly

efficient and very linear in our

ability to deliver for our

clients. Most importantly, this

helps reduce costs for our

clients and reduce variability

in the final output.12

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DIGITAL YALO: OUR LEADERSHIP

Anne Dawson – Strategy Director Anne has an entrepreneurial frame of mind approaching digital headaches for the tasks at hand. Brining experience from both an agency and client background she navigates the digital landscape searching for areas of opportunities to expand business, show growth and track ROI. She is a social millennial with a passion for learning about the latest trends and a curiosity for how audiences of all demographics digest media across all channels. Her attention to detail keep teams in line and motivated, moving to find the best client solution. With her positive “do whatever it takes” attitude, she balances deadlines knowing life is just an adventure and the next journey is right around the corner!

Denise Cowden– Creative DirectorDenise blends social media savvy with marketing and communication expertise. Over the past 15 years, Denise has assisted clients in a variety of industries, addressing issues in the areas of: executive and marketing communications, brand management, channel and customer marketing. Denise has extensive hands-on experience managing brands and creating segmentation analysis and is uncompromisingly dedicated to making strategy, creativity, and technology work together to produce results for her clients. Multi-lingual and multi-faceted, she measures success in terms of usability, design, and effectiveness.

Tim Smith – Executive Creative DirectorTimothy Smith is an award-winning creative leader with over 15 years of professional design experience with a focus on interactive experience design and multi-channel marketing. He has demonstrated strengths in art direction, team leadership, client communication and relationship development. His work spans a diverse range of industries and has worked with some of the world’s most recognized brands including AT&T, Coca-Cola, NBC Universal, Diageo (Captain Morgan), The Library of Congress, Buick, Microsoft, Sony, Disney, Dell, Target, and many more.

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Frank Griffith – Digital Marketing, SEO, PPC, SocialFrank is a seasoned, senior executive with hands on experience across digital marketing disciplines. Frank has received numerous awards for his leadership including Entrepreneur of the Year, Distinguished Sales & Marketing Executive, and Small Business of the Year. At Yalo, Frank heads up the digital marketing practice. Frank’s focus is on business results and client satisfaction which has translated into working with nearly 5,000 clients across 9 countries during his career.

Jared Cobb – Content DirectorJared Cobb is a Senior Copywriter whose powerful messaging tactics have benefited major brands like Home Depot, Major League Baseball, Qualcomm and Quilted Northern. With 15 years experience in both print and digital marketing, Cobb expertly engages target markets through concise, purpose-driven content. Cobb has Midwestern roots, Bay Area ties and lives in Atlanta, GA with three young kids and too many pets. 

John Yi – Marketing Program ManagerJohn is an integrated marketing project manager who considers all aspects of a project to find the best solutions for your team.  John leverages six years of marketing experience in traditional and digital media. Having worked across a variety of verticals from automotive to healthcare to quick-service restaurants, John's strategic customer-focused approach helps brands effectively and efficiently reach their target consumers. Currently residing in Los Angeles with his education from the University of Michigan, John is the primary west-coast liaison for Yalo.

DIGITAL YALO: OUR LEADERSHIP

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OUR RECENT CLIENTS

In 2+ years, we have helped 30 clients with nearly 70 projects with award-winning work. 15

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A TRUE PARTNERSHIP

Our passion is for our clients’ success.

CommitmentAttention

Focus

Flexibility

Communication

Seamless

Transition

Design / UX

Development

B2B Knowledge

Integrated

Delivery

ExperiencePlan

Execute

Measure

Report

Results

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CONTACT US

3400 Peachtree RoadAtlanta GA 30326

Phone: (216) 533-5840

[email protected]

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THANK YOU!

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