Digital Yalo Agency and Creative Overview - October 2014

DIGITAL YALO

DIGITAL YALO INTRODUCTION

ABOUT US

Account Manager

Project Management

Creative / UX Director

Front-end Developer

Back-end Developer

Production Designer

SOME OF OUR CLIENTS TYPICAL STAFF STRUCTURE


We are a premier digital agency skilled in marketing strategy, design & user experience, and content ideation & creation. Our drive is to entertain your audiences using elements of film, art, music and sports to focus their attention on your brand and your products. We deliver these entertaining experiences for web, commerce, social, mobile and a wide range of campaigns (including paid, retargeting, and email).

Our experience is cross-industry, spanning a wide range of digital requirements.

DIGITAL STRATEGY

WHAT IS OUR PURPOSE?


WE BELIEVE THESE ARE 2 SIDES OF THE SAME COIN

Content

Comms

Channels How You

Want to Say It

What YouWant to Say

Where You Will Say It

Our purpose is helping you create communication, content and channel strategies for the digital world that coalesce your unique story, create the proper format to tell your story, and finally identify the most impactful°channels where your story will live (web, commerce, mobile, social, campaigns, email, etc).

Our core skills are in strategy, design and content development. Our passion is in getting your story out there with an entertaining-soul to it by leveraging concepts from film, music, arts and sports; exciting the target audiences to action because they are interested.

PASSIONATE ABOUT INNOVATION

WHAT WE DO


STRATEGY DESIGN CONTENT

Where to start. Grow incrementally. Have quick wins. Build momentum. Look ahead.

Theme. Tone. Attitude.

Engaging. Emotive. Imagery. Video. Infographics.

OUR THINKING


WHAT WE DO HOW WE DO IT WHY WE DO IT

Communications & Content Strategy Entertainment Driven Content Customer Attention & Action

CONTENT MARKETING

DIGITAL MARKETING USER EXPERIENCE

Cl ientsNew & ExistingCustomers

EMAIL SOCIAL MOBILE COMMERCE

MARKETING TECH

RESULTS & OUTCOMES

COLLABORATION AWESOMENESS


We pride ourselves on being good listeners, and on being able to re-tell your story and do it justice. We love collaborating and doing great work with exceptional human beings. We love projects that impact people and brands in positive ways. We come in to work to help you win

Creative is more than just how something looks. It's about how a user experiences your

brand. That all starts with understanding how users interact with di˛erent touchpoints along the way, giving them an experience that

drives engagement.

IMPROVEMENT CODING WITH LOVE

We've helped our clients get to the root of their users and their expectations, while at the same time helping to preserve their metrics and goals for measuring success. We test and re-calibrate to drive higher quality results.

Our developers weigh-in on technical aspects of a design. We collaborate which helps in

respecting budgets and setting the expectation that nothing impossible isn't going to come

across their desk. Even still, our developers find creative uses of .NET, HTML5, CSS3, jQuery,

PHP, MySQL, and Java.

TEAM | LEADERSHIP


Arnold HuffmanFounder & CEO MAIN COMPETENCIES

Business development

Team management

Account management

Strategic thinking

Integrated digitalmarketing solutions

Arnold is a seasoned, senior executive with a 20 year successful track record in delivering complex consulting services and world-class digital marketing services across a multitude of industries. Arnold's hyper-focus on client satisfaction, value creation and°return on market -ing investment°are°the bedrock of his successful client relationships. Recently, Arnold’s teams have won numerous Marketing Site of the Year awards for elegant design & user experience across multiple devices. At Yalo, Arnold is responsible for successful client rela-tionships and overall Yalo operations.

Our success lies in our unbridled approach to creativity, and our talent and experience to execute. Our team is built°with highly-skilled, multi-year experienced resources, who actually execute the work. Our team is highly eÿcient and very linear in our ability to deliver for our clients. Most importantly, this helps reduce costs for our clients and reduce variability in the final output.

TEAM | CREATIVE


Andy FordExecutive Creative Director

Denise CowdenCreative Director

MAIN COMPETENCIES

Artistic direction

Team management

Design creation

Strategic thinking

Design software: Axure, Photoshop, Illustrator, Indesign

MAIN COMPETENCIES

Artistic direction

Team management

Design creation

Strategic thinking


Andy is an award-winning, creative user experience and interaction architect with thirteen plus years of experience digital and mobile media. At Yalo, Andy is the creative hub from which our team and our clients implement their best ideas. He is strong at architecting user experience development with clear, concise direction that brings innovative ideas to life.

Denise blends social media savvy with marketing and communication expertise. Having worked with and for some of the most iconic marketing gurus of the 20th century. Over the past 15 years, Denise has assisted clients in a variety of industries, addressing issues in the areas of: executive and marketing communications, brand management, channel and customer marketing. Denise has extensive hands-on experience managing brands and creating segmentation analysis and is uncompromisingly dedicated to making strategy, creativity, and technology work together to produce results for clients.

TEAM | CREATIVE


Tim AronDigital Marketing , SEO/SEM, Social

Tim SmithArt Director

MAIN COMPETENCIES

Artistic direction

Team management

Design creation

Strategic thinking


MAIN COMPETENCIES

Artistic direction

Team management

Design creation

Strategic thinking


Tim’s focus on branding and identity and user experience across web and mobile. Responsible for building and managing global teams based on scope and budget to meet client expectations. Majority of work focuses on branding and identity, communications, web devel-opment, WordPress development and responsive design with a focus on mobile.

15 years experience in design of print, video and interactive communications. Demonstrated strengths in art direction, team leadership, client communication and relationship development. Experience with a wide range of industries, including entertainment, non-profit, telecommunications, sports, municipal, fashion and retail.

TEAM | CREATIVE


Stephen RedekerSenior Front-End Engineer

William BrumbelowSenior Back-End & App Architect & Engineer

MAIN COMPETENCIES

Artistic direction

Team management

Design creation

Strategic thinking


MAIN COMPETENCIES

Artistic direction

Team management

Design creation

Strategic thinking


Stepehn is a multimedia specialist with a progressive knowledge of interactive web and mobile app development produce innovative rich media applications and maximizes the user experience. Stephen provides technical direction in project planning, builds and supports HTML / CSS layouts, implements jQuery to enhance interactivity, builds and adds animated components, develops systems for xml-driven content, integrates Facebook and Twitter APIs - and everything in between including app and mobile development.

William has worked with a number of Fortune 500 companies over a long and successful consulting career with multiple consulting firms. He has executed every role within the consultancy profession to include Principal Consultant (firm partner), Enterprise Architect, System Architect, Project Manager, Business Analyst, and Software Engineer. William also has extensive experience with the Department of Defense (DOD) to include; weapons systems, new technology research, Reli-ability Modeling, Mean Time to Failure Analysis, Electronic Warfare, Aircraft Simulators, and MIL-SPEC data systems development.

TEAM | CREATIVE


Jared CobbContent Strategist & Copywriter

Todd HallDigital Marketing , SEO/SEM, Social

MAIN COMPETENCIES

Artistic direction

Team management

Design creation

Strategic thinking


MAIN COMPETENCIES

Artistic direction

Team management

Design creation

Strategic thinking


Over 20 years experience in brand content strategy and development across a wide range of media. Jared has over 18 years experience working on digital projects with an emphasis on large, content rich web sites. He brings deep experience in persuasive copy writing, content development and information architecture development, with an unwavering commitment to successful startegies and methodologies.

Dynamic sales leader with a 5-year track record of surpassing multimil-lion-dollar sales quotas within highly competitive digital marketing markets. Exceptional communicator with a consultative sales style, Fortune 500 account management skills, exceptional problem-solving abilities, and a keen client needs assessment aptitude. Aggressively identify opportunities, develop focus, and provide tactical business solutions. An extensive and varied knowledge of organizational struc-tures, corporate culture, business process, marketing, demographics, online user behavior and purchasing patterns.

CREATIVE PROCESS


HUMAN CENTERED DESIGN


HEURISTIC ANALYSIS

AUDIENCE INTERVIEWS

CREATIVE BRIEF

USABILITY BENCHMARK

PERSONAS & SCENARIOS

CREATIVE CONCEPTS

INFORMATIONARCHITECTURE

VISUAL & UX DESIGN

CONTENT MATRIX

DESIGN OPTIMIZATION

POST-RELEASE TESTING &

OPTIMIZATION

USABILITY TESTING

post pre

LAUNCH

CONTENT & TAXONOMY

AUDIT

PROTOTYPE

ASSESS & ANALYZE DESIGN & VALIDATE OPTIMIZE

AUDIENCE | PERSONAS


INTERACTION | CUSTOMER JOURNEY

TOUCHPOINTS ACQUISIT ION FUNNEL


CREATIVE DIRECTION | BRIEFING DOCUMENT

CREATIVE BRIEF WRITING STYLE BRIEF


VISUAL DIRECTION | MOOD BOARDS

THEME, TONE & ATTITUDE


Using creative concepts to set the theme, tone and attitude for the user experience.

USER EXPERIENCE | USER FLOWS & WIREFRAMES


DESKTOP TABLET MOBILE

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Latest News

Industry News Tech Solutions Contact Support

Integrated Solutions Need Help?

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Company Investor RelationsCustomer Center US / ENContact Us

Time is money. Get more of both by implementing Global Payments’ simple, affordable payment systems.

GROWYOUR BUSINESS

CONTACT US

a

c

b

Customer Center Company Investor Relations Worldwide

1

2

3

4

5

7

9

10

ACCEPT PAYMENTS

HOME

PARTNER WITH US

TECHNOLOGY SOLUTIONS

IDEAS & INNOVATION

EN

Customer Center

Company

Investor Relations

SEARCH

VISUAL DESIGN | POP-DRIVEN DESIGN

HOMEPAGE

Our design approach will o˛er various options to engage your target audience. These views show full banners, custom imagery, sticky navigation, product details & calls to action. This pop-driven design is sleek, clean, fresh and minimalistic.

INTERIOR PAGES


VISUAL DESIGN | PARALLAX

FULL LENGTH DESIGN PARALLAX PANELS


This example employs a parallax driven design with large, visual images with vibrant colors. Images are specifically selected to showcase products and inspire purchasing. The scrolling design invites the user to explore down the page to the CTA (sign up).

VISUAL DESIGN | METRO TILE DESIGN

HOME PAGE VIEW ANIMTATED NAVIGATION


This example demonstrates the use of metro tiles to highlight a variety of content in a short, impactful format. In this design, the visitor will have quick, immediate access to wide range of content to identify their self-interests. This tile design also allows for the content to be personalized based on the visitor’s actions over time. The navigation is animated with visual icons to provide an entertaining user experience.

VISUAL DESIGN | PERSONA-DRIVEN DESIGN

HOME PAGE PRODUCT DETAIL PAGE


This example has a persona-based navigation that helps the visitor self-identify who they are, which then helps the site align content that is most pertinent to the visitor’s interest.

VISUAL DESIGN | FULLY RESPONSIVE

DESKTOP TABLET MOBILE


All designs produced by our team will be fully responsive to display and re-orient across multiple devices and based on the landscapes for each device.

DESIGN PACKAGING | STYLE GUIDE

DIGITAL YALO INTRODUCTION OCTOBER 1, 2014

Colour Palette

General Uses

BA

SE

CO

LOU

RS

SEC

ON

DA

RY

BR

IGH

TS

E1 9C 26

232/132/36

5F B7 E7 33 33 33 66 66 66 EE EE EE FF FF FF

96/183/231 51/51/51 238/238/238 255/255/255102/102/102

0E AA 4B

14/170/75

8F 27 7F

143/39/127

HEX:

RGB:

17 63 AF

25/100/175

HEX:

RGB:

SPEC

IALT

Y

GR

AD

IEN

TS

EF F6 E1 - 9E D1 EC 0E AA 4B - CF DD 3B

239/246/225 - 158/209/236 14/170/75 - 207/253/65

HEX:

RGB:

Backgrounds, Headlines, Titles, Buttons

Subheadlines, Body Copy

Backgrounds

Backgrounds, Titles, Buttons

Headlines

Backgrounds, Titles, Buttons

Backgrounds, Buttons

Backgrounds

Backgrounds

Illustrations

Backgrounds

Here are multiple pages from an example Style Guide that outlines the color palette, typography, icons and more.

COLOR PALETTE ICONOGRAPHY DESIGN ELEMENTS

CONTENT STRATEGY


ANALYZE IDEATE CREATE

Understand the audience, analyze existing content & define content objectives.

Identify content gaps, plan & validate future-state content and metadata.

Craft content & metadata, define processes.

PersonasContent EvaluationContent Strategy

Taxonomy & Metadata SchemaContent RequirementsVisual Style Guide

Content Matrix and Migration PlanCopy, Messaging, Imagery, VideoEditorial Workflow & Publishing Process

INFORMATION ARCHITECTURE

Our sitemap will define the navigation experience and the content matrix will define what & where content will live in the new site. These 2 documents work hand-in-hand.

SITEMAP CONTENT MATRIX


For Executives/executives /professionals /products-and-solutions /partners-and-msps /blog /contact

For IT Professionals

/image-based-backupImage-Based Backup

/ÿle-based-backupFile-Based Backup

/productsProducts

../backupCA ARCserve® Backup

../d2dCA ARCserve® D2D

../high-availabilityCA ARCserve® High Availability

../instant-recovery-on-demandCA ARCserve Instant Recovery On Demand

../replicationCA ARCserve® Replication

/solutionsSolutions

/capabilitiesCapabilities

/virtual-standbyVirtual Standby

/bare-metal-recoveryBare Metal Recovery

/virtual-server-data-protectionVirtual Server Data Protection

/replicationReplication

/high-availabilityHigh Availability

/analyst-reportsAnalyst Reports

../backup-and-restoreBackup and Restore

../business-continuity-and-disaster-recoveryBusiness Continuity and Disaster Recovery

/msp-zoneMSP Zone

/partner-portalPartner Portal

../virtual-server-protectionVirtual Server Protection

../leveraging-the-cloudLeveraging the Cloud

../remote-o°c e-protection

../server-migration

../data-reduction

Remote O°c e Protection

Products and Solutions For Partners and MSP’s Blog Contact

../thank-youConÿrmation

/Home

/support-and-learningSupport and Learning

../videos ../how-to-guides ../downloads ../support-ticket ../global-support-community https://www.ca.com/us/register/login.aspx

Videos How-To Guides../educationEducation Downloads Open Support Ticket Global Support Community Customer Portal

/maintenance-programMaintenance Program

http://www.ca.com/us/support/ca-customer-care/ca-customer-care-licensing-team.aspx

Customer Care

Server Migration

Data Reduction

INTEGRATED DIGITAL MEDIA

AWARENESS ENGAGEMENT CONVERSION LOYALTY


Our approach to Media is designed to deliver impact at multiple phases of the buyer journey; integrating paid, earned and owned media in a single program.

Mobile/Local

Paid Social

Mobile Applications

Social/ RM Customer Svc

SEO Links/Directory

SEO Content

OW

NED

EAR

NED

PA

ID

SEO Technical

Landing Page Optimization

Display Rich Media Display Retargeting

PPC Branded PPC Category/Product

Mobile Search

Social Presence

Social Sharing of Offers

Social Content Sharing

Social Listening

Reviews/Ratings

THE RESULT | FULLY INTEGRATED SOLUTIONS


ATTRACT ENGAGE COMPEL

Improved traÿc with optimized SEO/SEM, email campaigns, and social signals.

Improved customer engagement through relevant content, user experience, and social conversation across any device, any where, any time.

Increased calls to action with personalized content and optimized digital experiences tailored to the target audiences.

DESIGN &CONTENT

TECHNOLOGY

ANALYTICSSEO and SEM

ACHIEVING ROMI | MEASURABLE RESULTS

DIMENSIONS

*The Typical Results are based on a combination of:

METRICS TYPICAL RESULTS


• Generate New Sales 10% - 13%

• Increase Conversion Rates 35% - 50%

• Increase Quality of Leads 15% - 25%

• Increase Quantity of Leads 20% - 40%

• Increase in Impressions 15% - 25%

• Increase Repeat Engagement 20% - 35%

• Increase Customer Satisfaction 10% - 30%

Improve ROMI

Reduce Cost

Increase Revenue

• Reduce Sales Cycle Times 10% - 15%

• Reduce Sales and Support Calls 15% - 25%

• Reduce Customer Acquisition Costs 25% - 30%

• Reduce Marketing Operating Costs 5% - 8%

• Increase Brand and Market Awareness 30% - 50%

• Reduce Visitor Abandonment 25% - 40%

• Reduce IT Costs 15% - 20%

Analyst Reports: ForresterPartner Reports: Sitecore Expertise: Knowledge from previous successful clients

OUR OUTCOMES | CREATING SUSTAINABLE RESULTS

CU

STO

MER

AC

TIV

ATI

ON

& E

NG

AG

EMEN

T

Requires an integrated approach

GOAL & REVENUE ACHIEVEMENT


Across multiple initiatives;Rooted in data and insights;Eÿciently executed over time;With the right balance of creativity and pragmatism.

THANKYOU

Digital Yalo Agency and Creative Overview - October 2014

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