Digital [un]Marketing: Recalibrating Perspectives

Digital {un}Marketing:

By Rey M. Baguio

Recalibrating Perspectives

digital marketing is a beast!

digital is NOT optional

A few questions to ask

A few questions to ask

What do we know about digital marketing?

A few questions to ask

What do we know about digital marketing?

What’s happening out there now?

A few questions to ask

What do we know about digital marketing?

What’s happening out there now?

How do we deal with it?

What do we know about digital marketing?

The Promise of Digital Media

The Promise of Digital Media

Information, Now!

The Promise of Digital Media

Information, Now!Level the playing field

The Promise of Digital Media

Information, Now!Level the playing fieldReduced cost

The Promise of Digital Media

Information, Now!Level the playing fieldReduced costReal-Time analysis

The Promise of Digital Media

Information, Now!Level the playing fieldReduced costReal-Time analysisRefine your strategies

The Promise of Digital Media

Information, Now!Level the playing fieldReduced costReal-Time analysisRefine your strategies

Wider exposure, check!

The Promise of Digital Media

Information, Now!Level the playing fieldReduced costReal-Time analysisRefine your strategies

Wider exposure, check!

Non-intrusive

What’s happening out there now?

The Digital Arena

The Digital Arena

Competition is ‘bitchier’ than ever

The Digital Arena

Competition is ‘bitchier’ than ever

Noisy people, please stand up!

The Digital Arena

Competition is ‘bitchier’ than ever

You’re all over the place. Stop!

Noisy people, please stand up!

How do we deal with it?

“There are many ways to skin a cat”

You can start doing these;

You can start doing these;

Create a Digital Marketing Plan

You can start doing these;

Create a Digital Marketing Plan

Start getting ‘Social’

The Drawing Board:

Creating a Digital Marketing Plan

Marketing starts with your audience

Focus on the essentials that will make a huge

impact on the success of your marketing plan.

Four Parts of A Successful Digital Marketing Plan

Brand NarrativeMedium

InteractionPlanning

Develop a Brand Narrative

Your Brand’s Story

Communicate Experience

Messages differ from one medium to another

Evaluate the best channel for your message

No channel is the same

Tiered Media

Encourage Social sharing

Ask

Sharing Vs. Distribution

Join the conversation

Plan for success

Do your research

Underastand your resources

Too big, too soon

Social Media:

Disco with the beast

social media is word-of-mouth on

steroids.

A few questions to ask

A few questions to ask

What are the relevant concerns of your customers/target audience?

A few questions to ask

What are the relevant concerns of your customers/target audience?

Which channels they choose to hang out?

A few questions to ask

What are the relevant concerns of your customers/target audience?

Which channels they choose to hang out?

What value can you give to help solve your customers problems?

How do you address these questions?

Create and share the right content

Engage with your audience

Grab desired attention

Attention Grab Patterns

Beg

StealBorrow

Be You-nique

The digital marketing beast can be your friend

Your audience determines the success of your marketing plan

Content is King, Engagement is Queen

In social media, PEOPLE trumps BRAND

Thank you!