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Digital trends that will transform your business Keynote by Per Axbom Axbom Innovation about.me/axbom
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Digital trends that will transform your business

Oct 20, 2014

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Digital trends presentation for the Ballad network December 11, 2012.
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Page 1: Digital trends that will transform your business

Digital trends that will transform your

businessKeynote by Per Axbom

Axbom Innovationabout.me/axbom

Page 2: Digital trends that will transform your business

@axbom

about.me/axbom

Page 3: Digital trends that will transform your business

Will people buy it?

the story of keynotopia...

keynotopia.com

(interface templates for Keynote,and now also Powerpoint)

Page 4: Digital trends that will transform your business

Survey?X

Page 5: Digital trends that will transform your business

Survey?XBuild the store!

Minimum Viable Product

Page 6: Digital trends that will transform your business

Build store: 3 hours

Cost < 50 dollars

Paying customer within 10 min.

Copies sold in 60 days: 1,491

Page 7: Digital trends that will transform your business

secrets of success

Tell your story.

Benefits, not features.

Freebie.

Create list, talk.

Never stop testing.

Listen. Share. Teach.

Page 8: Digital trends that will transform your business

how internet is changing...

Marketing

Funding

Time-to-market

The workforce

Innovationmvp

Crowdsourcing

distributed

private backers

relationships

Page 9: Digital trends that will transform your business

PUBLISH

Page 10: Digital trends that will transform your business

PUBLISH

FEEDBACK

Page 11: Digital trends that will transform your business

PUBLISH

FEEDBACKREAL-TIME

Page 12: Digital trends that will transform your business

PUBLISH

FEEDBACKREAL-TIMEX

Page 13: Digital trends that will transform your business

PUBLISH

FEEDBACKREAL-TIMEXconversation

Page 14: Digital trends that will transform your business
Page 15: Digital trends that will transform your business
Page 16: Digital trends that will transform your business

If you aren’t taking part in the conversation,

you will get left behind.

Page 17: Digital trends that will transform your business

Last month I bought this...

memoto.com

Page 18: Digital trends that will transform your business

It’s a wearable camera.

memoto.com

Page 19: Digital trends that will transform your business

It illustrates my memory.

memoto.com

Page 20: Digital trends that will transform your business

I paid $249

Page 21: Digital trends that will transform your business

I paid $249It hasn’t been built yet.

Page 22: Digital trends that will transform your business

On October 23, 2012 Memoto launched a Kickstarter campaign.

Funding goal: $50,000

They passed this goal after4 hours and 35 minutes.

”Buy our product and we

will make it happen”

Page 23: Digital trends that will transform your business

60 days later2,871 people had pledged

$550,189

Page 24: Digital trends that will transform your business

secret of success

conversationpublish listen respond

Page 25: Digital trends that will transform your business

It’s a process, not a product. [...] Your initial Kickstarter page and video is basically just a statement on where you’re at by the time the campaign starts. With the help of your backers, this will change and improve over time [...] until you come out on the other end with a different product than you first launched.

http://blog.memoto.com/2012/11/how-memoto-raised-500000-on-kickstarter-part-2/

— How Memoto raised $500,000 on Kickstarter, part 2

Page 26: Digital trends that will transform your business

you can

not fake

passion!

Page 27: Digital trends that will transform your business
Page 28: Digital trends that will transform your business
Page 29: Digital trends that will transform your business

thanks for

the coffee!

Page 30: Digital trends that will transform your business

uxpodcast.com

great for listening. poor readability.podcasting.

Page 31: Digital trends that will transform your business

fiverr.comfull transcript $20 for 35 mins audio!

Page 32: Digital trends that will transform your business

What do you want designed?

99designs.com

Page 33: Digital trends that will transform your business

Sell it.

Page 35: Digital trends that will transform your business

Don’t forget.

Your competitors’ websites are your prototypes!

Page 36: Digital trends that will transform your business

meanwhile, in another part of the world....

Page 38: Digital trends that will transform your business

withings.comfitbit.com

Zombies, Run!

Page 39: Digital trends that will transform your business
Page 40: Digital trends that will transform your business
Page 42: Digital trends that will transform your business

meanwhile... in 2013

Page 43: Digital trends that will transform your business

your recipe for success

Stay up-to-dateShare your passionGive away freebies

Create a spaceto talk to your fans

Listen!Fail fast, succeed faster

Page 44: Digital trends that will transform your business

and enjoy

your coffee!

axbom.com/ballad

Page 45: Digital trends that will transform your business

thank you for listening. my name

is per axbom, why not connect

with me on linkedin?

axbom.com/linkedinpssst...

follow @axbomon Twitter!

UX. Design. Strategy. Coaching.

or just google me ;)