Digital Trends in the Philippines

Digital Trends

in the Philippines

2.4Binternet users worldwide

44.2Minternet users in the Philippines

Internet Users By CountryPhilippines internet usage is ranked no. 16 worldwide

Source: internetlivestats.com

Filipinos are searching

6.8M internet users searching

84% engaging in search/navigation activities

63% searching on mobile everyday

Comscore

Ipsos MediaCT

44% internet penetration

Internet Live Stats, ADMA 2012

52% Filipinos with high

speed

connection at home42% going online

everyday, spending

21.5 hours online a

weekFilipino internet audience

is the fastest growing in

Asia

Filipinos are open

to online ads

35% are open to

relevant ads

83% believe relevant

ads make lives easier

85% of Filipinos watch

online videos on

products or services

they’re buying

ADMA 2011, 2012

DTI data http://www.slideshare.net/jobitonio/philippine-smes-8939004

770,000 SMBs

32% is contributed by SMBs to the overall economy

Only 4% of marketing budget was spent on online ads

99% of Philippine businesses are

SMBs

55% Smartphone Penetration

Which devices do people use?

Question asked: Which, if any, of the following devices do you currently use?Total Respondents: 1000Base: Total online and offline population Source: The Connected Consumer Survey 2014 / 2015

67% product or

service

information

53% travel

49% restaurant and

bars

51% job offers

38% housing and

apartment

Thank You