Digital Trends for Fashion
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Digital Trends for Fashion
@amalucky
Social Media for @TheNextWeb
In Fashion one day you are in and the next
you are out
TheReinventionofRunway Shows
Backstage
Oscar de la Renta:Live from the Runway on Tumblr
Oscar de la Renta
Pin the bride!
Burberry
The Art of Instagram
GIFs are bananas!
Deal with it
Front Row
The Show
Holograms are HOT!
Trunk Showsmake a comeback
Crowdsourcing
Curation
BuzzConnection
Insights
CuratedCommerce
Mixing
Online& Off line
Interactive dressing rooms& mirrors
In-store use of iPad& Mobile
Interactive
store windows
Interacting withproducts
Shopfrom anywhere
Click& shop
● Polyvore● Fancy● Pinterest● Pinshoppr● Lyst● Svvply
Tablets& Mobile
So bored! Wish I had an iPad so I could shop!
Smartphones are used for activities on-the-go:
● “Locating a store” (73% vs. 42% for tablets )
● “using a shopping list while
shopping” (42% vs. 16% for tablets) ● “redeeming a mobile coupon” (36%
vs. 11% for tablet owners)survey conducted by Nielsen in Q1 2012,
Video... made the fashion star?
● Social Video Networks ● Shoppable Videos ● Interactive TV
SummaryTHE REINVENTION OF RUNWAY SHOWSBackstage* Front Row * The Show * Shop straight from the runwayCROWDSOURCING & CURATIONCrowdsourcing * Curated commerceMIXING ONLINE & OFF LINEInteractive dressing rooms & mirrors * In-store use of iPads & mobile * Interactive store windows * Interacting with productsSHOP FROM ANYWHERETABLETS & MOBILEVIDEO
?
Questions
Thank you!
Credits
Life photo archive hosted by GoogleHeidi Klum wallpaperAnna WintourHeidi Klum
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