Digital transformation pitfalls

Pitfalls to avoid in Digital Transformation

Social Business Forum 2014July 1-2 - Milan

Bertrand Duperrin

Director – Digital Transformation & Social BusinessNextmodernityhttp://www.nextmodernity.comhttp://www.duperrin.comTwitter.com/bduperrin

Hello !

What is Digital Transformation ?

Enterprise 2.0

Social Business= entreprise 2.0 + customer orientation

Digital transformation =Social Business + HR

Collaboration Sharing Business

processes

Transparency

Customer orientatio

nInnovation

LOB Transformat

ionP2P

Learning

(Digital) leadership, Skills, Culture, DNA, Performance measurement, attracting

digital talents, introducing new learning models

Digital transformation is what you need beforeyou start anything else

Acting, thinking, leading, designing…in a digital

fashion is a prerequisite to digitally transforming your business

Acculturation

#1 It’s about software and devices

90% of social initiatives

will failSource : Gartner

The factors leading to social business adoption

Source : MIT Sloan

Got a tablet ? So what ?

#2 Employees are hopeless at digital

Only one of them has a job ?

Jobless ?

Your employees are the internauts and customers

who put your business under pressure

Your employees know (at least) as much as you

about digital

They are not hopeless, they just don’t come as

they are

Nuggets in a room near you !

#3 It’s a matter of training

Learning ?

In digital too !

DISRUPTED !!

Jan 2014 : Decide to acculturate people

March 2014 : Program is ready. Focus on Twitter, FB and ESNs

April 2014 : 1st employees are trained

April 2015 : The last of you 100k employee is trained

Digital requires speed and scale

Living and sharing

experiences,

between peers, based on their own stories

Not a state but a dynamic and a mindset

#4 It’s internal or external

It’s a continuum

Symetry of attentions

Employees won’t give customers something

they didn’t receive from their company/manager

first

#5 It’s HR ONLY

HR, IT, Marketing all contribute to the

Customer Experience

HR IT

Customer

careMarketing R&D

Collaborate at the C-level first !