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DIGITAL TRANSFORMATION OF PROCUREMENT Årsdage for offentligt indkøb - SKI January 2019
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DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

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Page 1: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

DIGITAL TRANSFORMATION OF PROCUREMENTÅrsdage for offentligt indkøb - SKI January 2019

Page 2: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

AGENDA

Maersk Procurement

Digital transformation

Example 1: Digital tendering and negotiation

Example 2: The robots are coming…

Wrap-up

|2

Maersk Procurement

Page 3: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

Maersk Group

The Maersk Line brand includes Safmarine, Seago Line, SeaLand, Mercosul Line and MCC Transport

Transport & Logistics Energy

Managed and operated as individual business units

More focused and structurally agile strategies to optimise value

Intent to separate out of A.P. Møller - Mærsk A/S, creating value for shareholders in the process

Managed and operated as an integrated company

A one company structure with multiple brands

Growing topline, earnings for our owners, and opportunities for our people

RevenueUSD 28.0b

Employees75,000

RevenueUSD 7.5b

Employees13,000

Maersk Procurement | 3

Page 4: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

| 4

Group Procurement Coordination

Group Procurement

McKinsey engagement

Establishing competencies

Building an international team in Copenhagen

2002-2006 Going beyond

Copenhagen

E-sourcing

Offshoring

Indirect mandate

CAPEX basics

BU centered procurement org.

2006-2016 ‘Procurement in the

Business’

Digital Procurement

Fully leveraging Indirect

BU shared objectives and targets

‘Net savings’

2016 - …

Our procurement journey for the past 15 years …

Maersk Procurement

Maersk Procurement

USD 20bTotal Spend

600FTE’s

10Locations/Offices globally

Maersk Procurement numbers:

Page 5: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

AGENDA

Maersk Procurement

Digital transformation

Example 1: Tendering and negotiation in a digital world

Example 2: The robots are coming…

Wrap-up

|5

Digital transformation

Page 6: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

|6

The Digital transformation is accelerating...

Emerging trends and technologies Many views on Digital procurement

Big Data IoT

BlockchainCloud-computing Social Media

Mobility

RoboticsA.I.

Page 7: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

Digital transformation of procurement|7

Digitizing processes

Digitally Connected

suppliers

Data foundation

Digitizing products

Real time transparency

New valuegenerators

Solutions beyondprocurement

Greater agility

DigitalOperating

Model

DigitalValue

Proposition

Page 8: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

McKinsey study as reference for determining automation potential.

How will the organization be impacted?|8

607 FTE’s mapped as current set-up

Potential to automate +60% while performing today’s tasks

85% of all positions will be strategic

154 OperationalProcurement

5575

323

Out of Scope Data management

StrategicProcurement

532

202

Today In the future

61%

29%10%

85%

9% 6%

StrategicProcurement

DataManagement

OperationalProcurement

Share of total todayShare of total in future

330

Page 9: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

AGENDA

Maersk Procurement

Digital transformation

Example 1: Tendering and negotiation in a digital world

Example 2: The robots are coming…

Wrap-up

|9

Example 1: Digital tendering and negotiation

Page 10: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

Maersk Procurement | 10

Amazon have automated part of the sourcing process

The people who command six-figure salaries to negotiate multimillion-dollar deals with major brands are being replaced by software that predicts what shoppers want and how much to charge for it.

Computers know what to buy and when to buy, when to offer a deal and when not to, these algorithms that take in thousands of inputs and are always running smarter than any human…

Negotiation process for ”lightning deals” – Not a traditional e-auction

Amazon vendor manager

VendorAmazon alogorithm

Vendor submits their deal via online platform1

2

1

2 The algorithm determines whether Amazon likes the deal and what quantity it is willing to buy

No time needed for forecasting, planning and negotiations – major leap in efficiency!

Page 11: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

Maersk Procurement | 11

We have started our journey towards sourcing automation – but still have a long way to go...

Sourcing end-gameE2E automation of sourcing processes

Building the foundation:Introduce a digital first culture

Make use of the data:Taking advantage of data complexity

20081st Strategy

2009E-Sourcing support in Mumbai 2010

1.000 E-Auctions

20112nd Generation Sourcing Tool

2013 Savings sign-off

via E-Sourcing Spanish

language support

2013Network optimization added

2016 Moneyball

sourcing Combinatoria

l auctions

2018 Robot

launches RFQ’s for spot buying / PR’s

2019

Fully automated e-auction process for selected categories

2018 Development

and launch of FLEX

Page 12: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

Use of e-auctions is a key step towards digitizing negotiations

Predicting results from data

Data driven sourcing strategies

Example of findings:

Incremental saving from e-auction

% of e-auctions with double digit savings

53%2.8%

How valuable is a baseball player?Big Data – Moneyball SourcingDriving Online Negotiations

10-15 % Auction Throughput

Total Value Auctions

Auction Strategy/Game Theory

E-auction policy

Incremental value of adding one supplier:

1%

Optimal # of suppliers Wasted Tender Time:

7 days8

Optimal day to negotiate

Tuesday

Page 13: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

AGENDA

Maersk Procurement

Digital transformation

Example 1: Digital tendering & negotiation

Example 2: The robots are coming…

Wrap-up

|13

Example 2: The robots are coming…

Page 14: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

Robotics process automation• Software robots that operates on top of existing applications

• Execute tasks are rule based, requires no human judgement and has pre-defined outputs 24/7

• Examples are supplier creation, PO release, rate updates, data migration, Sending supplier inquires, etc.

|14

Meet Holger – our virtual colleague

Robotic process automation delivers improved contract compliance, hands-free procurement and improved quality/service to the business

Page 15: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

|15

Every week Holger takes on more workload...

Robotized tasks per quarter in 2018:

Q1 Q2 Q3 Q4

2.916

25.831

56.012

78.048

5Holger Robots

160,000+Tasks Successfully Completed

38Processes Automated

26Access to different systems

Page 16: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

|16

Teaching Holger to think like a buyer…

Vessel creates requisition Holger find prices in catalogue (+RFQ) PO prepared for buyer

Rule book

350Vessels

250ports

1.2Marticles

750KInquires sent

= Millions of rules…

e-Cat prices

Purchase History

Purchasing principles

Buyer experience – continous feedback

= Purchasing recommendation (+85% accuracy)

A.I. Powered algorithm

~25%Of scope addressed

~70%Approval rate

Page 17: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

AGENDA

Maersk Procurement

Digital transformation

Example 1: Digital tendering & negotiation

Example 2: The robots are coming…

Wrap-up

|17

Wrap-up

Page 18: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

Digital transformation of procurement is more than automation

|18

Key take-aways

Turning your data into an asset is critical for a digital transformation

Going digital is a lifestyle, not a diet!

It is not (only) about technology – changing processes are key

The transformation goes beyond procurement

Page 19: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

The secret of getting ahead is getting started

|19

Mark Twain

Page 20: DIGITAL TRANSFORMATION OF PROCUREMENT af indkob i Maersk Jacob Gorm Larsen.pdfE-sourcing Offshoring Indirect mandate CAPEX basics BU centered procurement org. 2006-2016 ‘Procurement

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EMAIL: [email protected]

Q & ATWITTER: @JGL005

Contact details:

LINKED-IN: JACOB GORM LARSEN