DIGITAL TRANSFORMATION CHALLENGES FOR WORK AND EDUCATION DIGITAL TRANSFORMATION LEADERSHIP Ingo Gächter 1000+ % Mission X +++ % GROW
DIGITAL TRANSFORMATION CHALLENGES FOR WORK AND EDUCATION
DIGITAL TRANSFORMATIONLEADERSHIP Ingo Gächter
1000+ %
Mission X
+++ %
GROW
Little Ingo´s “digital learning”Papa’s punchcards on my playground
Little Ingo´s “digital transformation”Papa’s (and my ;-) IBM typewriter in pieces. «Our» first PC …
Ingo Gächter
Business Analytics Evangelist.Google Partner | Certified Trainer & Consultant
„How Do Market Leaders Target Human Emotions?“
Academic Teacher @Universities | Europe & Asia
GROW.
HOW?
When do we change as individual?
When do we change as an organization?
Students: “How can I grow … ?”
Quelle: http://www.20min.ch/wissen/news/story/26791439
ACTIONWORK / INSIGHTS
RESULTCATHARSISCHALLENGE
LEARNING
Do we still need banks, publishers, universities?
CHALLENGELEARNING
“… LEARNING is essential. Are universities?“
21st century
HOW?
• What is learning now?
• What is the purpose we still meet physically in a classroom?
• How can we optimize “blended learning”?
Internet of ThingsConference
#IBIOTconf Zürich
27.11.20158.00-17.20 UhrSwissôtel Zürich
Internet of Things is thinking. Big Data and Artificial Intelligence
Dr. Ingo Gächter
Quelle: http://cdn.crowdfundinsider.com/wp-content/uploads/2015/05/Economist-Fintech-Revolution.jpg
http://www.economist.com/news/special-report/21650296-fintech-has-made-inroads-incumbents-still-dominate-day-day-banking-how?fsrc=scn/gn_ec/an_uneasy_symbiosis
Banks <> FinTech: An uneasy symbiosis
Small FinTech startups conquer impressing market share…
And force big banks and insurance to think differently.
Banks <> FinTech: An uneasy symbiosis
High Frequency Trading
Artificial neural networks mimic the brain but with a muchincreased speed factor for high-speed trading. (thousands of transactions while a human can make one)...
Usually on a supervised learning method... with a lot of training data available from which to learn :-)
Creditcard predicts divorce rates ...
→ Banks have to change their mindset. Or dissappear.
THE RISE OF «PEACE OF MIND» APPS & AI
Health Apps
Pharma Industries
Life Sciences
DNA Sciences
«in concert with» Artificial Intelligence
„We measure and improve wellbeing...“
Body & Mind Tracking
Sleeping patterns
Interaction with phone
Emotions in speech
Our heartbeat…
Brave New World, Aldous Huxley, 1932
SOMA Analytics
Quelle: http://kelaa.me
SOMA Analytics
«Learn to focus your attention,
manage stress and think positively
through exercises and challenges…»
«Improve your wellbeing:
Measure and improve your sleep –
so you can sleep better and feel more rested…»
“Enhance your performance and productivity...“
Quelle: http://www.fastcodesign.com/3019806/the-sproutling-why-a-fitbit-for-babies-might-be-brilliant
Quelle: The Economist. Reinventing the company. Entrepreneurs are redesigning the basic building block of capitalism. Oct 24th 2015
IoT & AI destroyclassical business models…and re-invent new models.
21st Century
Learning• What does this mean for
universities?
• How can we help to flourish motivated students in this world?
ACTIONEXAMPLES / INSIGHTS
HOW CAN UNIVERSITIES BETTER SUPPORT LEARNING IN THE 21st CENTURY?
21st Century Learning
… comprise sills, abilities and learning methods necessary to succeedin the 21st century society and workplaces. Developed by educators, academics, business leaders and governmental agencies.
The 4 C´s: Learning and Innovation
• Critical thinking & problem solving
• Creativity and Innovation
• Communication
• Collaboration
→Digital Literacy
→Career and Life
Source: https://en.wikipedia.org/wiki/21st_century_skills
Source: By Charles Fadel and Krishna Chaitanya Velaga - File:Framework for 21st Century Learning.jpg, CC BY-SA 4.0,
https://commons.wikimedia.org/w/index.php?curid=77435748
http://fortune.com/2013/09/19/ibms-massive-bet-on-watson/
Let us learn from our clients and successful examples of work
While UBER is showing muscles, taxi drivers are even more grouchy
Source: Uber.com
Airbnb threatening Hotels«Welcome at Home»
Source: https://images.app.goo.gl/Hituy7LuvmPb9r8o9,
Digital Transformation &
Business Intelligence are …
silently everywhere.
The Digital Disruption has already happened
(1) Uber. World's largest taxi company owns no Taxis
(2) Aribnb. Largest accomodation provider owns no real estate
(3) Alibaba. World's most valuable retailer has no inventory
(4) Skype, WeChat. Largest phone companies own no telecom infrastructure
(5) Facebook. Most popular media owner creates no content
(6) SocietyOne. Fastest growing banks have no actual money
(7) Netflix. World's largest movie house owns no cinemas
(8) Apple & Google. Largest software vendors don't write the apps
snowflake
SSK work case
“How can we increase tax declaration conversions
for youngsters?”
Relevant Questions & Hypothesis
Digital Solution for young people / Swiss Tax Authority
The challenge is that too many young people do not
complete and submit the tax declaration and then get
punished and frustrated.
The responsible functionnaries say, «We do not want to
punish young people, we want to motivate them…»
And here is the result / solution:
BEFORE33
AFTER34
47 4312 7758
Communication University of China
Source: http://www.rothlin.org/video
RESULTCATHARSISRESULT
CATHARSIS
Do we focus on our students?
Is digital leadership a reality?
POSITIVE HUMAN & ARTIFICIAL INTELLIGENCEPOINT OF VIEW { TARGET AUDIENCE } = LEARNING LEADERSHIP
CAS / MA in Positive Business Analytics (BA)
SIMPLICITYKISS (Keep It Stupid Simple)
TRUSTED GUIDANCE
Students and Profs are lost in the jungle of smart data &
digital platforms & tools
AUGMENTED
MOTIVATION TO ENGAGE
IN A POSITIVE MANAGEMENT
DIGITAL from a student´s point of view.Optimististic approach: Focus on benefits. “Why does this fly?”“When do we change for the better?”
How can I take better
Decisions?
CONNECTING the “dots”SHOW
low hanging fruits
FOCUS on your
strengths!(not problems)
Just go for IT!
TRIAL & ERROR PERSPECTIVE
LOST IN THE JUNGLE OF DIGITAL TOOLS AND PLATFORMS
Google Academy & Development of Learning Platforms
Source: https://analytics.google.com/analytics/academy/
GROWHOW DID GOOGLE GROW?
MINDSET
Google - Objectives and Key Results (OKR)
• transparent
• ambitious
• slightly uncomfortable
• achievable (people believe in it)
• quantifiable
• objective grading (fair)
• SIMPLICITY
• FOCUS
• PASSION
„Know the user, know the magic…“
User looks for an answer to her question, not for 1001 other things.
www.google.com/insidesearch/howsearchworks/algorithms.html
Journalist: „… And the future, Mr. Page?“ :-)
Larry Page: „Machine Learning, … and Google+ (Social Graph)...“
Original Goal: Artificial Intelligence.
Start-up like spirit
[Employees]„fueled by coffee and dreams...“
WE, who are HERE.
NOW.
☺
„The World's Happiest Man“according to Neuroscientists
What's his name?
How does he look like?
What does he do?
Meeting Matthieu Ricard in 2010changing life to the better ...
Quelle: http://ispectrummagazine.com/wp/?p=901
What was the world's happiest man thinking when brain scientists weremeasuring… ?
«Compassion…», he says.
This is often the way to a solution.
SOLUTIONS & RECOMMENDATIONS
1. Responsible Leadership
2. Focus on your students. Everything else will follow.
3. Mind your mindset: agile culture
4. Data-driven decisions & visions
5. Flow with trial & error: OKR
6. Business Ethics
7. Change…
Change the way you think.
Change the way you feel.
Change the way you act.
Q & A
SYNOPSISDIGITAL TRANSFORMATION – CHALLENGES FOR WORK AND EDUCATION
The creative disruption of classical business models while letting new business models prosper in our digital world is a promising mindset that is not always easy to understand, learn and apply. The “digital revolution” brings huge challenges and opportunities alike to the education industry. However, despite its goal to prepare young people to move society forward, education was rarely at the forefront in reaping the benefits of digital innovation.
Today, education can learn from the failures and success of those industries that have opened their doors for digital transformation earlier. This is the way to benefit most of data driven strategies, innovation and transformation. Multiple examples of work from digital giants like Google, Amazon, and even from public organizations and federal governments all show the way to success: “Focus on your customer, not on your business”.
Today, ever more schools and universities have discovered the benefits of digital innovation and go for drastic changes. In the next 10 years, we are likely to see a complete transformation of modern education.
These are the most promising trends and challenges of the digital revolution for education:
• Focus on “learning people”, not on teachers or institutions
• Personalized, Blended and Deep Learning
• Artificial Intelligence (AI)
• Augmented (AR) and Virtual Reality (VR)
• Transformation of classrooms into innovative learning spaces and platforms
• Gamification and gaming technology
• Commitment to cyber security and data protection (GDPR)
The basic needs of human beings do not change in the digital world. However, what will change are the methods of how we take decisions that are ever more driven by smart data and business intelligence. Ultimately, the beauty of digital business and artificial intelligence at it’s best is that this technology does not aim to replace employees and teachers, but to complement and support them. There is much hope that the education market is increasingly aware of above challenges and asks the right questions that ultimately lead towards a “happy end” of the digital transformation.
Digital Leadership
• There is no lack of digital tools for education.
• However, there is a lack of leadership in the ecosystem
for digital solutions in universities and schools.
• In reality, it is often more chaos than strategy and a plan
for a solutions that our clients (students) like.
•→ KRACH.mp3 – Music from Bach
3 QUESTIONS LEADING TO THE CATHARSIS
When is the most important time?
Now.
It is the only time you really have.
Who is the most important person in your life?
The one who is with you right now.
Most of our life time, we spend alone. Then, I am the most important person.
What is the most important thing to do?
To take care.
Mindfulness. Like what you do.
Sources: Leo Tolstoy, Ajahn Brahm, Chinese Wisdom, …
EXAMPLE OF WORK
HOW MARKET LEADERS IN ARTS AND BUSINESS TARGET HUMAN EMOTIONS?
Die Forschungsfrage ist: Wie beeinflussen
Marktführer menschliche Emotionen in den Medien
mit dem Ziel, Marktanteile zu gewinnen und zu
konsolidieren? Die zielführende Forschungsmethode
ist eine qualitative Inhaltsanalyse von über 80
Werbevideos (Case Studies) der 5
Telekommunikations-Marktführer im effizienten
Testmarkt Österreich. Bei diesen Forschungen bin ich
auf Aristoteles gestossen, der zum ersten Mal den
Zusammenhang zwischen Erzähltechnik und
emotionalem Empfinden fundiert erforscht hat.
Diese Grundlagen werden bis heute im Marketing
und in der Filmindustrie angewandt. Die Arbeit
definiert systematisch, was Emotionen sind und
welche Elemente eine gute Dramaturgie erfordert. In
Anlehnung an Aristoteles verwendet der Autor dafür
3 Kategorien: Phobos (Angst), Eleos (Mitgefühl) und
Katharsis (Heilung, gutes Ende). Das Ergebnis der
systematischen Inhaltsanalyse verifiziert die
Forschungshypothese: Alle 5 Marktführer nutzen in
ihren Werbebotschaften signifikant Emotionen im
aristotelischen Sinn (Kategorien Phobos und Eleos)
mit dem Ziel, eine gute Katharsis (im doppelten Sinn:
1 erlebte Emotion und 2 wirtschaftlicher Erfolg) für
ihr Zielpublikum zu schaffen. Noch konkreter zeigen
die Forschungsergebnisse: Je kleiner die Marktführer
sind (tele.ring, Hutchison 3G und Orange, Rang
5,4,3), umso mehr (und aggressiver) setzen sie
dramaturgische Mittel (längere Videos mit
emotionalem Story-Telling) ein; je grösser die
Marktführer sind (Telecom und A1, Rang 2 und 1),
umso mehr setzen sie auf Branding (Kategorie Info).
Digital Analytics – Implementing and Measuring Digital Strategies with KPIs
HMD Praxis der Wirtschaftsinformatik
>Issue 3/2016
Darius Zumstein & Ingo Gächter
ABSTRACT
Digital business has the advantage that all interactions and transactions of customers on websites and apps are tracked automatically. In Digital Analytics, a large amount of data and information can be analysed and used specifically for running digital businesses. The measurement and analysis of Key Performance Indicators (KPIs) and data-driven management of digital businesses are becoming increasingly important and complex. This contribution defines and exemplifies (Digital) Business Analytics. It shows how usage and performance of digital channels of information, communication and transaction (e.g. websites, online shops and apps) can be analysed. For this purpose, 22 categories of digital metrics and KPIs are systematically derived and discussed from a practical point of view.
OUTLOOK
• Barkleys Bank, Annual Summit:
GENERATION Z ...
• Xoogle & Google Hubs in Switzerland
• Research
Kai Zen directed Scrum...
GDI Studie – Smart Home 2030
Download: gdi.ch/smarthome2030
Von Karin Frick, Daniela Tenger
Publikation: Nov. 2015