Change is about you The “It’s not me, it’s YOU” syndrome” A rant by a guy in NYC
Digital Transformation - Change is about you - ClickSummit 2014
Jul 14, 2015
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Change is about you
The “It’s not me, it’s YOU” syndrome”
A rant by a guy in NYC
Who are you talking to? Me!
The City The Company The Job
Who are you talking to? Me!
People
(Marketing) Videogames Selfies
What are we talking about today? The Topic
Digital Transformation
A corporate spiritual
journey to self acceptance!
The Consumer has changed Context
Internet users per 100 inhabitants
Source: International Telecommunications Union
Insert redundant and obvious slide about new
consumer habits that everyone has seen 1000x
times.
Media has changed Context
The Workforce has changed Context
Agencies have changed Context
Are big companies changing? Context
Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.
Are big companies changing? Context
Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.
Are big companies changing? Context
Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.
Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.
Are big companies changing? Context
Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.
Are big companies changing? Context
Copyright © Massachusetts Institute of Technology, 1977–2014. All rights reserved.
But are we aiming at the right solutions? Where to start?
“Urgh, my agency doesn’t deliver”
“My boss doesn’t get it!”
“My employees don’t get it!”
Start by accepting reality. Where to start?
Change happens within. Where to start?
Who owns…?
Skillsets
Strategies
Technology
Leadership
YOU
Change happens within. Where to start?
Externalizing wouldn’t be a problem… IF!
There was knowledge retention
Work Market wasn’t so volatile
Frameworks were in place
Success was questioned
Let’s take it from here! Where to start?
What should I be discussing?
Who should be in the discussion?
When do I start?
Starting the right conversation What should I be
discussing?
How is “success” changing?
Culture
Enablers
Success
What are the tools in place to achieve
success?
People
How is the culture enabling transformation?
Who are my key stakeholders?
What does success look like? What should I be
discussing?
• What is the data telling us about it?
• How granular are you being?
• How much do you actually know?
• How much are you questioning your
own metrics?
• What is the beat of your drum?
Embracing the Silo
• Organizational Silos won’t disappear overnight
• Complaining about them won’t make them better
• Leveraging how can they work better for the overall good
• It’s not about the silos but the PEOPLE in the silos
• It’s not about the roles but about the SKILLS.
What should I be
discussing?
How to use my current structure? What should I be
discussing?
Inspiration: Holocracy
How to use my current structure? What should I be
discussing?
Inspiration: TED Talk
Link: http://www.ted.com/talks/yves_morieux_as_work_gets_more_complex_6_rules_to_simplify
Creating the “Who”
Change is about the WHO more
than the WHAT
• Hiring the transformation catalyst
• Chasing the Energy
• Bring expertise in!
• BUT it need the Top Management behind it!
Who should be
in the discussion?
Creating the “Who”
Bring the right partners to
the discussion
• Agencies (AFTER you find your
key catalyst)
• Departments in the organization
(it’s not just about Marketing)
• Top/Middle/Lower Management
(all contribute, it’s the same for
everyone)
Who should be
in the discussion?
Push for Answers!
Just start!
Beta Mindset
Evolving Structures
Delivering on Business
(Transition Phases)
When do I
Start?
Push for Answers! When do I
Start?
Change at the fringe of the
organization
Plan ahead… but don’t stick to
the plan!
What can I do on Monday?
Ask the tough questions!
Find common minded folks
Inspire transformation but focus on the business
Deliver better (example of electricity vs steam)
When do I
Start?
It’s all about you.
In the end, take accountability.
Regardless of where you sit in the Organization, you
have to bring change.
It is, in the end, all about you, not the others.
Bye!
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