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Digital tools to supercharge your real-world events Jacqui Hill, Head of Internal Engagement & Communication
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Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

Apr 14, 2017

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Page 1: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

Digital tools to supercharge your real-world events

Jacqui Hill, Head of Internal Engagement & Communication

Page 2: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

Page 3: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

• A bit about me…

• A bit about Cancer Research UK…

CONTEXT

Page 4: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

The Audience:3,600 employees

620 locations7 directorates

42 departments77% female/ 23% male

Under 20-over 65

The mission:‘Prevent, control and cure cancer, with 3 in 4 patients surviving cancer by 2034’

Page 5: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

• What I’ll cover, and what you’ll get out ofthis (I hope!):

•PROMOTION & INTERACTION

• EXECUTION

• EXTENSION & EVALUATION

TODAY

Page 6: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

PROMOTION & INTERACTION

Page 7: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

IN ACTION

Page 8: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

IN ACTION

Page 9: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

IN ACTION

Page 10: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

IN ACTION

Page 11: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

IN ACTION

Page 12: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

IN ACTION

Page 13: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

IN ACTION

Page 14: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

IN ACTION

Page 15: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

EXECUTION

Page 16: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

IN ACTION

Page 17: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

IN ACTION

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IN ACTION

Page 19: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

IN ACTION

Page 20: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

EXTENSION &EVALUATION

Page 21: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

IN ACTION

Page 22: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

At Barts Cancer Institute and UCL the more the better to build a Unity Chain

Page 23: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

Researchers in Newcastle, UCL and Bartsshow off their bands

Page 24: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

Birmingham

Region 6 uniting to

raise ‘Mission

Fuel’ Birmingham

Page 25: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

Talk Cancer Workshops - these are our external trainees wearing their unity

bands

Ceri Eames who is promoting WCD on her ski holiday in the French Alps

Page 26: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

More united hands donned with Unity Bands from the Health Professional

Engagement Team

And from our Local Fundraising Teams

Page 27: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

The World Cancer Day shop window in Tamworth

Page 28: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

Belfast

They’re a hardy bunch in Belfast – braving the cold to build a chain between 2 centres - 1/3mile apart. It went on…

Page 29: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

Belfast

They’re a hardy bunch in Belfast – braving the cold to build a chain between 2 centres - 1/3mile apart. It went on…

Page 30: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

Belfast

…and on…

Page 31: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

Belfast

…and on!

Page 32: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

Region 7 Local Fundraising Managers – virtually uniting

Page 33: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

IN ACTION

Page 34: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

IN ACTION

Page 35: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

• Face to face is not all about being in the room anymore

• We have diverse and demanding audiences!

• Digital brings its own challenges, as well as benefits

• But, used correctly, digital adds richness and longevity to events

SO, TO CONCLUDE

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Page 37: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

Jacqui Hill

[email protected]

@JacquiHill

THANK YOU

Page 38: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

Visit the CharityComms website to view

slides from past events, see what

events we have coming up and to

check out what else we do:

www.charitycomms.org.uk

Page 39: Digital tools to supercharge your real-world events. The internal communicator's digital toolkit seminar, 30 June 2016

Seminar30 June 2016

London#CCinternalcomms

The internal

communicator’s digital

toolkit