Digital Tools for Sports Commissions and CVBs

Using Digital Tools to Bring Added Value to Events

Gary Schwake, President & Co-FounderVirtual Event Bags

Virtual Event Bags provides Event Organizers an online software platform that more efficiently delivers Sponsor and Event-related content to Attendees

FAST FACTS

❏ Founded 2010❏ Over 1,000 events using the platform❏ Endurance & sporting events, festivals, conferences, trade shows, etc

If events in your market ask for content from local businesses, how do you provide it?

QUICK POLL #1

❏ Printed coupons / goody bags❏ Email newsletters❏ Link to website❏ We don’t have a program❏ We don’t get asked

How you deliver event-related content may also depend on ...

When do you deliver sponsor and event-related content to attendees?

Before During After

What tools do you use to deliver sponsor and event-related content?

Mobile App

QR Codes

Email

Social Media

Event Bag

Website

What is the Attendee Experience?

1

Confusing Disconnected Redundant

What is the Sponsor Experience?

2

Inflexible Expensive Opaque

What is the Event Organizer Experience?

3

Complex Inefficient Wasteful

Virtual Event BagAttendees access content before, during and after the event across multiple devices

Before

During

After

Create Share Report

Create Invite Track Create Manage

Upload Invite Website Social

3

Share

Review Share Discuss RetainReport

Does your Commission/CVB market your destination and/or events directly to visitors?

QUICK POLL #2

❏ Yes❏ No❏ Not now, but plan to do so

Value Added Benefit for

Landmark Events

Program for Smaller Events &

Tournaments

Build Marketing List With Integrity

Practical Applications forSports Commissions andVisitors Bureaus

Questions Welcome!e: [email protected]: 704-413-6907w: VirtualEventBags.comt: @virtualeventbag