How did A.S.O. find new ways of engaging billions of Tour de France fans around the world? Cost-effective No massive capex investments before, nor depreciating assets afterwards. Go to dimensiondata.com/tourdefrance/casestudy for more about how we’ve revolutionised the viewing experience of the Tour de France. We focused our digital and transformational technology on these four areas billions of Tour de France fans Here’s how the digital technologies worked together to deliver useful, relevant data to Our partnership with the Tour de France raised our brand profile and increased our risk. But it also proved our ability to protect our data Cybersecurity in ways that enabled more agility and innovation. scans were launched for weaknesses in the security perimeter reconnaissance scans were launched targeting dimensiondata.com all data remained secure 4,536,398 100% 10,680,106 Reconnaissance thwarted Website protected system availability The results we achieved of the Tour de France 2015 Our digital and data analytics solution delivered a richer viewer experience to billions of fans First-ever on television, website, and live social content live-speed data Improved accuracy of existing data and frequency with fans on social media, 663,912 visitors to live-tracking site Added 1.3 million engagements Successful tracking of riders in unpredictable weather, during tactical moves, and following a massive crash Built a community of 20,000 followers on Twitter and added another digital channel through which to engage fans richer commentary information 3.5 billion cumulative television audience for television broadcasters and commentators for a @DimensionData www.dimensiondata.com Dimension Data Massive volume 198 riders, 75 million GPS readings, 4–6 million data points analysed during each stage Social media uptick 1.3 million social media engagements during the Tour, @letourdata followed by 20,000 people Viral spread Data related to race crash during stage three generated 31,801 Twitter engagements from a single tweet Digital infrastructure Cloud Our cloud-based, real-time digital infrastructure processed data on the speed of each rider, distances between riders, and their positions within the peloton. This data was then transformed into knowledge presented on a live-tracking website, shared with television broadcasters, and brought to the world on social media. To enable a more agile, flexible way of working before and during the Tour, we used next- generation communication, collaboration, and mobility solutions to work from anywhere, at any time, using any device. Our team also collaborated via a completely mobile data centre – the big data truck. Workspaces for tomorrow Enabled teamwork Collaboration tools enabled working from 11 cities, seven countries, and across five continents. 24-hour development cycle A progressive workspace allowed new code to be entered into the solution every day. Big data truck Mobile, resilient architecture – the truck travelled 5,151 kilometres, spent 320 hours on the road. to not only build the entire Tour de France technology solution throughout all stages of the race. computing capacity the big data truck in only four months but also support the mobile data centre Our cloud infrastructure provided immediate, scalable Power, performance Infrastructure-as-a- service provided 60+ virtual servers, across 3 continents, and delivered more than 350 million CPU cycles per second. 100% uptime Thanks to the redundancy and stability provided by the cloud infrastructure, the flow of data was sustained reliably and consistently throughout the Tour. of the Tour and brought a second-screen experience to cycling. Digital technology and data revolutionised the viewing experience Dimension Data as a second-screen option to social and conventional media, fans, and cycling experts. helped to transform the way race data is analysed and delivered Each rider is fitted with a GPS tracker The trackers communicate with each other as well as sensors in the race and team cars to create a mesh network. The data is streamed from the race cars to the race helicopter Data relayed to the Euro Media truck in the technical zone. Upload of data from the Dimension Data Truck to the Dimension Data cloud. The data is turned into insights and statistics and then provided to television broadcasters race commentators media and teams digital platforms The data is transferred to the Dimension Data big data truck through a physical connection. Inside the data truck the data is captured and analysed using an advanced digital analytics platform, powered by our cloud.