Digital Talks Spring'15 - User Experience

What’s the craic?”Cemal Büyükgökçesu

Analytics and Conversion Consultant

WHAT HAS NOT CHANGED?

Needs are the same

source: truthfacts.com

WHAT IS EVOLVING?

The Digital User: Constantly Connected

Source: http://j.mp/1lgMIsL & http://j.mp/LKnAgE

“Half a square foot of LCD screen sold for

every human on earth.”

IN JUST ONE YEAR

Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social

Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social

IMPLICATIONS OF DIGITAL EVOLUTION

IMPLICATIONS OF DIGITAL EVOLUTION ON UX

Source: http://bit.ly/ZhKtI8

Average phone screen:

3.5”

Average phone screen:

4.86”

Source: ScientiaMobile 5.2B sample

DON’T MAKE ME THINK!

source: The Ultimate Guide To Conversion Centered Design, Unbounce.com

The more choice you give somebody, the easier it is to choose nothing

source: http://conversionxl.com/what-to-call-your-call-to-action/ & http://www.marketingsherpa.com/article/how-to/simple-word-change-in-email

Call it what it does!

Source: Google Mobile Search Study

goo.gl/2Awaa5

IMPLICATIONS OF DIGITAL EVOLUTION ON MEASUREMENT

Moment Search and Decide Convert Measure

Macro conversions

Micro conversions

'There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.'

— Ernest Hemingway

Thanks!

Cemal Büyükgökçesu

Analytics and Conversion Consultant

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