© Actionable Insight Digital Marketing Ltd | www.actionableinsight.co.uk | Roger Jones 1
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© Actionable Insight Digital Marketing Ltd | www.actionableinsight.co.uk | Roger Jones 1
2
Roger Jones Digital Thinking
For Local Businesses
Social Media Business Planning
1. Business
Information
2. Brand
3.People
5. Objectives
4b. Integration
4a. Activation
6. Technology
7. Measure-
ment
8. Next Steps
to LIVE
1. Business Information
2. Brand
GIVES GETS
3. People
4a. Objectives
Unawareness to
Awareness
Familiarity to
Consideration
Purchaseto
Loyalty
4b. Integration
Web Search Social Media
Content Data
5. Activation
Video Pictures Words
6. Technology
7. Measurement, Evaluation and Innovation
Cost per Acquisition
Average Order Value
Customer Lifetime Value
% Conversion
8. Next Steps to LIVE
ContactRoger Jones
Actionable Insight Digital Marketing
Web www.actionableinsight.co.uk
Email [email protected]
Phone +447970623946
Twitter @rogerjones28
Linkedin /rogerjones28
© Actionable Insight Digital Marketing Ltd | www.actionableinsight.co.uk | Roger Jones 14
http://www.putneysocial.co.uk/digital-spring.html
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