Digital Strategy General Session Digital Strategy Innovation Workshops #DigitalNY DAY 1 DIGITAL STRATEGY INNOVATION SUMMIT March 19 & 20, 2014 | New York 07:30 Registration & Pre-Summit Breakfast 08:25 Chairperson Overview - Director, Digital Strategy & Development, Hachette Book Group 08:30 Going External to Reach an Internal Audience – Using Social Media to Reach Inside the Company Price Floyd — VP, Digital Strategy at BAE Systems 09:00 Is Social Media a Nice to Have or a Critical Must Have for Companies Today? Robert Harles — Head of Social Media at Bloomberg 09:30 Solstice Mobile Kelly Manthey — VP, Strategy & Innovation at Solstice Mobile 10:00 Premium Publishing Tom Davis — Chief Marketing Officer at Forbes 10:30 Coffee Break 11:00 Solving the Content Conundrum: How Brands are Creating, Managing, and Publishing Content in Real-Time Kristine Stebbins — VP, Strategic Services at Filter Digital
Digital Strategy Agenda New York 2014
Aug 15, 2015
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Digital Strategy General Session
Digital Strategy Innovation Workshops
DigitalNY
DAY 1
DIGITAL STRATEGY INNOVATIONSUMMITMarch 19 amp 20 2014 | New York
0730
Registration amp Pre-Summit Breakfast
0825
Chairperson Overview - Director Digital Strategy amp Development Hachette Book Group
0830
Going External to Reach an Internal Audience ndash Using Social Media to Reach Inside the Company
Price Floyd mdash VP Digital Strategy at BAE Systems
0900
Is Social Media a Nice to Have or a Critical Must Have for Companies Today
Robert Harles mdash Head of Social Media at Bloomberg
0930
Solstice Mobile
Kelly Manthey mdash VP Strategy amp Innovation at Solstice Mobile
1000
Premium Publishing
Tom Davis mdash Chief Marketing Officer at Forbes
1030
Coffee Break
1100
Solving the Content Conundrum How Brands are Creating Managing and Publishing Content inReal-Time
Kristine Stebbins mdash VP Strategic Services at Filter Digital
Digital Strategy General Session
1130
Panel Do you know your Digital Strategy
Industry Leaders mdash Panelists at IE
1230
Greg DePalma mdash VP Audience Insights at TiVo
1300
Lunch
1400
Reinventing Publishing with Digital Strategy
Lisa Faith Phillips mdash Dir Digital Strategy at Hachette Book Group
1430
Strategic Intuition
Nadim Yacteen mdash Snr Exec Advisor at Booz amp Co
1500
The User-Centered Newsroom
Aron Pilhofer mdash Managing Editor Digital at The NY Times
1530
Go Beyond Sentimenthellip Using Emotion in Digital Strategy
Eric Levin mdash Director Market Research at BehaviorMatrix
1600
Coffee Break
1630
Panel Understanding the Value of an Unrivalled Digital Strategy
Industry Leaders mdash Panelists at IE
Digital Strategy Innovation Workshops
1400
Solving the Content Conundrum How to Organize for Real-Time Content Delivery
Kristine Stebbins mdash VP Strategic Services at Filter Digital
1630
Why Your B2B Digital Strategy Isnrsquot Rockinrsquo Your Prospects
Amit Varshneya mdash VP Consulting Services at Demandbase
1800
Digital Strategy Innovation Awards
1810
Networking Drinks - Exhibition Area
1730
Omni-Channel Impact A Deep Dive Into The Evolved Shopping Experience
Courtney Anne Keating mdash VP Products amp Mobile at GE Capital
DAY 2
DIGITAL STRATEGY INNOVATIONSUMMITMarch 19 amp 20 2014 | New York
0730
Registration amp Pre-Summit Breakfast
0825
Chairperson Overview - Global Digital Leader GE Healthcare
0830
Good IAUX is Good Business
Paul Stonick mdash Senior Director Digital at Viacom
0900
Case Study Real-Time Control in Local for Citi
Brent Buntin mdash VP Enterprise Sales at Yext
0930
Building a Social Media Strategy to Support Reputation Management
Chad Mitchell mdash Sr Dir Digital Comms at Walmart
1000
Beyond Bad Strategy Finding Focus Amid Digital Distractions
Bob Rinderle mdash Global Digital Leader at GE Healthcare
1030
Coffee Break
1100
The New Digital Experience Team
Shawn Mole mdash Experience Director at Phase 2
Panel Digital Strategy The Important Questions
IE mdash Panelist at IE
1230
Lunch
1330
The New Economies of Content
Rob Gelick mdash SVP Digital Platforms at CBS Interactive
1400
From the Pony Express to Mobile Success
Jim Kennedy mdash SVP Digital Strategy at The Associated Press
1430
Measurement amp ROI
Imran Haque mdash Head of Digital Strategy at Zoetis
1500
Turning Likes Into Leads The Value of Social Media
Jennifer Burnham mdash Dir Social Marketing at Salesforce
1530
Coffee Break
1600
Radical Ideas for Radical Innovation
Iliya Rybchin mdash Global Head of Strategy at Bloomberg
1630
The Volvo Trucks Live Tests ndash Lessons Learned
Niclas Hermansson mdash Mgr Digital Marketing at Volvo Trucks
1700
Using the Collective Power of your Firmrsquos LinkedIn Profiles to Generate Leads
Susan Varty mdash Director Digital Strategy at HeadStart Social
1130
1730
End of Summit - Departure Coffee
Digital Strategy General Session
1130
Panel Do you know your Digital Strategy
Industry Leaders mdash Panelists at IE
1230
Greg DePalma mdash VP Audience Insights at TiVo
1300
Lunch
1400
Reinventing Publishing with Digital Strategy
Lisa Faith Phillips mdash Dir Digital Strategy at Hachette Book Group
1430
Strategic Intuition
Nadim Yacteen mdash Snr Exec Advisor at Booz amp Co
1500
The User-Centered Newsroom
Aron Pilhofer mdash Managing Editor Digital at The NY Times
1530
Go Beyond Sentimenthellip Using Emotion in Digital Strategy
Eric Levin mdash Director Market Research at BehaviorMatrix
1600
Coffee Break
1630
Panel Understanding the Value of an Unrivalled Digital Strategy
Industry Leaders mdash Panelists at IE
Digital Strategy Innovation Workshops
1400
Solving the Content Conundrum How to Organize for Real-Time Content Delivery
Kristine Stebbins mdash VP Strategic Services at Filter Digital
1630
Why Your B2B Digital Strategy Isnrsquot Rockinrsquo Your Prospects
Amit Varshneya mdash VP Consulting Services at Demandbase
1800
Digital Strategy Innovation Awards
1810
Networking Drinks - Exhibition Area
1730
Omni-Channel Impact A Deep Dive Into The Evolved Shopping Experience
Courtney Anne Keating mdash VP Products amp Mobile at GE Capital
DAY 2
DIGITAL STRATEGY INNOVATIONSUMMITMarch 19 amp 20 2014 | New York
0730
Registration amp Pre-Summit Breakfast
0825
Chairperson Overview - Global Digital Leader GE Healthcare
0830
Good IAUX is Good Business
Paul Stonick mdash Senior Director Digital at Viacom
0900
Case Study Real-Time Control in Local for Citi
Brent Buntin mdash VP Enterprise Sales at Yext
0930
Building a Social Media Strategy to Support Reputation Management
Chad Mitchell mdash Sr Dir Digital Comms at Walmart
1000
Beyond Bad Strategy Finding Focus Amid Digital Distractions
Bob Rinderle mdash Global Digital Leader at GE Healthcare
1030
Coffee Break
1100
The New Digital Experience Team
Shawn Mole mdash Experience Director at Phase 2
Panel Digital Strategy The Important Questions
IE mdash Panelist at IE
1230
Lunch
1330
The New Economies of Content
Rob Gelick mdash SVP Digital Platforms at CBS Interactive
1400
From the Pony Express to Mobile Success
Jim Kennedy mdash SVP Digital Strategy at The Associated Press
1430
Measurement amp ROI
Imran Haque mdash Head of Digital Strategy at Zoetis
1500
Turning Likes Into Leads The Value of Social Media
Jennifer Burnham mdash Dir Social Marketing at Salesforce
1530
Coffee Break
1600
Radical Ideas for Radical Innovation
Iliya Rybchin mdash Global Head of Strategy at Bloomberg
1630
The Volvo Trucks Live Tests ndash Lessons Learned
Niclas Hermansson mdash Mgr Digital Marketing at Volvo Trucks
1700
Using the Collective Power of your Firmrsquos LinkedIn Profiles to Generate Leads
Susan Varty mdash Director Digital Strategy at HeadStart Social
1130
1730
End of Summit - Departure Coffee
1630
Why Your B2B Digital Strategy Isnrsquot Rockinrsquo Your Prospects
Amit Varshneya mdash VP Consulting Services at Demandbase
1800
Digital Strategy Innovation Awards
1810
Networking Drinks - Exhibition Area
1730
Omni-Channel Impact A Deep Dive Into The Evolved Shopping Experience
Courtney Anne Keating mdash VP Products amp Mobile at GE Capital
DAY 2
DIGITAL STRATEGY INNOVATIONSUMMITMarch 19 amp 20 2014 | New York
0730
Registration amp Pre-Summit Breakfast
0825
Chairperson Overview - Global Digital Leader GE Healthcare
0830
Good IAUX is Good Business
Paul Stonick mdash Senior Director Digital at Viacom
0900
Case Study Real-Time Control in Local for Citi
Brent Buntin mdash VP Enterprise Sales at Yext
0930
Building a Social Media Strategy to Support Reputation Management
Chad Mitchell mdash Sr Dir Digital Comms at Walmart
1000
Beyond Bad Strategy Finding Focus Amid Digital Distractions
Bob Rinderle mdash Global Digital Leader at GE Healthcare
1030
Coffee Break
1100
The New Digital Experience Team
Shawn Mole mdash Experience Director at Phase 2
Panel Digital Strategy The Important Questions
IE mdash Panelist at IE
1230
Lunch
1330
The New Economies of Content
Rob Gelick mdash SVP Digital Platforms at CBS Interactive
1400
From the Pony Express to Mobile Success
Jim Kennedy mdash SVP Digital Strategy at The Associated Press
1430
Measurement amp ROI
Imran Haque mdash Head of Digital Strategy at Zoetis
1500
Turning Likes Into Leads The Value of Social Media
Jennifer Burnham mdash Dir Social Marketing at Salesforce
1530
Coffee Break
1600
Radical Ideas for Radical Innovation
Iliya Rybchin mdash Global Head of Strategy at Bloomberg
1630
The Volvo Trucks Live Tests ndash Lessons Learned
Niclas Hermansson mdash Mgr Digital Marketing at Volvo Trucks
1700
Using the Collective Power of your Firmrsquos LinkedIn Profiles to Generate Leads
Susan Varty mdash Director Digital Strategy at HeadStart Social
1130
1730
End of Summit - Departure Coffee
DAY 2
DIGITAL STRATEGY INNOVATIONSUMMITMarch 19 amp 20 2014 | New York
0730
Registration amp Pre-Summit Breakfast
0825
Chairperson Overview - Global Digital Leader GE Healthcare
0830
Good IAUX is Good Business
Paul Stonick mdash Senior Director Digital at Viacom
0900
Case Study Real-Time Control in Local for Citi
Brent Buntin mdash VP Enterprise Sales at Yext
0930
Building a Social Media Strategy to Support Reputation Management
Chad Mitchell mdash Sr Dir Digital Comms at Walmart
1000
Beyond Bad Strategy Finding Focus Amid Digital Distractions
Bob Rinderle mdash Global Digital Leader at GE Healthcare
1030
Coffee Break
1100
The New Digital Experience Team
Shawn Mole mdash Experience Director at Phase 2
Panel Digital Strategy The Important Questions
IE mdash Panelist at IE
1230
Lunch
1330
The New Economies of Content
Rob Gelick mdash SVP Digital Platforms at CBS Interactive
1400
From the Pony Express to Mobile Success
Jim Kennedy mdash SVP Digital Strategy at The Associated Press
1430
Measurement amp ROI
Imran Haque mdash Head of Digital Strategy at Zoetis
1500
Turning Likes Into Leads The Value of Social Media
Jennifer Burnham mdash Dir Social Marketing at Salesforce
1530
Coffee Break
1600
Radical Ideas for Radical Innovation
Iliya Rybchin mdash Global Head of Strategy at Bloomberg
1630
The Volvo Trucks Live Tests ndash Lessons Learned
Niclas Hermansson mdash Mgr Digital Marketing at Volvo Trucks
1700
Using the Collective Power of your Firmrsquos LinkedIn Profiles to Generate Leads
Susan Varty mdash Director Digital Strategy at HeadStart Social
1130
1730
End of Summit - Departure Coffee
Panel Digital Strategy The Important Questions
IE mdash Panelist at IE
1230
Lunch
1330
The New Economies of Content
Rob Gelick mdash SVP Digital Platforms at CBS Interactive
1400
From the Pony Express to Mobile Success
Jim Kennedy mdash SVP Digital Strategy at The Associated Press
1430
Measurement amp ROI
Imran Haque mdash Head of Digital Strategy at Zoetis
1500
Turning Likes Into Leads The Value of Social Media
Jennifer Burnham mdash Dir Social Marketing at Salesforce
1530
Coffee Break
1600
Radical Ideas for Radical Innovation
Iliya Rybchin mdash Global Head of Strategy at Bloomberg
1630
The Volvo Trucks Live Tests ndash Lessons Learned
Niclas Hermansson mdash Mgr Digital Marketing at Volvo Trucks
1700
Using the Collective Power of your Firmrsquos LinkedIn Profiles to Generate Leads
Susan Varty mdash Director Digital Strategy at HeadStart Social
1130
1730
End of Summit - Departure Coffee
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