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Digital Storytelling Workshop
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Digital storytelling - AMA Higher Education Conference

May 15, 2015

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Education

Harry Hayward

Digital Storytelling workshop presented at the AMA Symposium for the Marketing of Higher Education, Nov 6, 2011.
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Page 1: Digital storytelling - AMA Higher Education Conference

Digital Storytelling Workshop

Page 2: Digital storytelling - AMA Higher Education Conference

Video is the Killer App. Don’t write me. Tell me. Show me.

Chris Anderson, founder of TED

Page 3: Digital storytelling - AMA Higher Education Conference
Page 4: Digital storytelling - AMA Higher Education Conference

The Arc of a Story

Beginning

Middle

Climax

End

Page 5: Digital storytelling - AMA Higher Education Conference

Voices in a Digital Story

“I See You” WORDS

VISUALS

SOUND & MUSIC

Page 6: Digital storytelling - AMA Higher Education Conference

What makes a good story?

ShortSimple

Fluid

MovingInteresting

Authentic

HeroVillain

Conflict

ChoicesObstacles

Audience Relates

Page 7: Digital storytelling - AMA Higher Education Conference

The Storytelling Process

Pre-Production (Planning)

Production (The Shoot)

Post-Production (Editing and Distribution)

Page 8: Digital storytelling - AMA Higher Education Conference

Pre-Production

Page 9: Digital storytelling - AMA Higher Education Conference

Talk it over

What’s the Story?

Who speaks on camera?

Script or Storyboard?

Is the location a character?

Page 10: Digital storytelling - AMA Higher Education Conference

The Storyboard

Source: pfdpad.com

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Interviewing Techniques

Plan your location in advance

Do your research – what do you want to know?

Write out your questions

Listen for cues to feelings – link the head and heart

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The Shoot

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The Rule of Thirds

Basic Lighting Setup

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White, not always

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Sound Capture

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Shoot a lot of B-Roll!

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Post Production and Editing

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Let’s hear from the Iron Chef of Video Editing

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What’s Your Story?

Develop a short script with beginning, middle an end.

Shoot the story without edits

Upload to your editing platform

Share it with the class.

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Page 24: Digital storytelling - AMA Higher Education Conference

PLAN THE STORY LIGHTING SOURCESUse your outline or storyboard Room light, window lightDevelop a script Outdoors in partial shadePut your interview subjects at ease Use a reflectorCheck locations in advance If possible use two sources

Check equipment in advanceWhat’s your Plan B for weather?

GATHER MATERIAL REVIEW THE SHOOT

Minimize camera movement, Do you have all the interview questions answered?Shoot with plenty of light Do you have enough B-roll? Avoid too many pans and zooms Do you have releases from interview subjectUse a tripod when possible Is there anything else you would like to ask? Reduce outside noise Save your work to a hard-drive, not in the camera?Use headphones to get the true soundGather b-roll shots

www.depts.washington.edu/uwstory

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Thank You!Harry HaywardUW Media Relations and [email protected]@harryhay