Digital Signage strategy in a retail environment ?

Digital Signage strategy in a

retail environment ?

- Independent company operating WW

- Content provider for DOOH

- 22 millions spectators per day; 50 000

screens provided

- N°1 in Europe and Middle East

- Clients: Channel operators (JCDecaux,

Clear Channel, …), government, agencies

and integrators (Mood Media,

Neoadvertising,…), airports, malls,

subways, retail, corporate clients...

- 22 languages

BlueFox reseller

BlueFox Office

- Prices are decreasing

- Easy to use plug & play

- Trend to visuality

- Screens are part of everyday life

- DS is part of mobile trend

- DS helps to increase your sells

Digital signage today

Main advantages of dynamic DS ?

- Quick update of content

- High level of targeting

- Local adaptation

Our business Mediamarkt Casino

Carrefour

Intermarché

Migros, Valora, Total, GSTV…

Some examples

Selling screens

Menuboard

Information totem

Food court

Information screen

check

Mood screen

Content must be:

- Targeted

- Fitting to the venue

- Fitting to the dwell time

- In an understandable language

- Eye-catching without being intrusive

Conclusion

Success of your DS installation ?

- Right place

- Right moment

- Right people

Relevant

content !!!

ACCESS TO CONTENT: Our New web site:

www.bluefoxcontent.com

www.bluefox-content.com

[email protected]

0033 6 37 22 67 49

Thanks for your attention

Any question, feel free to ask !