Digital shoreditch connect wisembly

How can major companies and innovative startups

best work together?

2

@avestemeanu

Co-founder @ Wisembly

3

What We Do

4

Founded in 2010

40 employees

400+ clients

€1.5M raised in 2014 with Alven Capital

Gartner Cool Vendor in France 2015

3 founders

working in Paris

Fortune 500 clients over 5 continents

We develop collaborative solutions to improve meetings’ productivity

@avestemeanu

6

7

Definitions

9

Startup definition #1

@avestemeanu

10

« A large company is a permanent organization

designed to execute a well-defined, fully validated,

well tested, proven, verified, stable, clear, un-

ambiguous, repeatable and scalable business

model. »

Large company definition

Steve Banks

@avestemeanu

2 opposites…

11

« A large company is a

permanent

organization designed

to execute a well-

defined, fully

validated, well tested,

proven, verified,

stable, clear, un-

ambiguous,

repeatable and

scalable business

model. »

@avestemeanu

12

… like oil and vinegar

@avestemeanu

Oil + Vinager => make Vinaigrette

13 @avestemeanu

Why startups should work with large companies

15

Use the large companies to get « unconfused »

@avestemeanu

16

0 - Find a believer

Sales pitch:

« I work on a realtime platform around places and events . »

Georges-Edouard Dias

@avestemeanu

17

1 - Define the product with him

@avestemeanu

18

2 - Find a pricing

@avestemeanu

19

3 - Well done: FIRST CLIENT EVER!

@avestemeanu

20

Product

Customers

Make money

1st step accomplished: you sell STUFF to SOMEONE to do SOMETHING

@avestemeanu

21

Then iterate!

@avestemeanu

Iterate on the product

22 @avestemeanu

Iterate on the Business Model

23

One Shot

Model

1/

Online

One Shot

Model

2/

Package

Model

3/

12-month

Subscription

Model

4/

What’s

next?

5/

@avestemeanu

24

Iterate on the clients

@avestemeanu

Startupers, use large companies to create your startup.

25 @avestemeanu

Why large companies should work with startups

Back in 2011

27 @avestemeanu

1 - Their need was not filled

28 @avestemeanu

2- They needed Flexibility and Velocity

29 @avestemeanu

3 - They needed to break the rules

30 @avestemeanu

Result: « L’esprit de Tanger »

31

Wisembly created a genuine U-turn in the company’s

managerial relationship. Their solution assists us in all

our meetings.

Patrick Ropert

@avestemeanu

Given the right conditions a startup can make a huge impact on a large company

32 @avestemeanu

Do’s and dont’s

1- Meet each other => #meetings per week

34 @avestemeanu

2 - Give them feedback

35 @avestemeanu

3 - Find the right project to collaborate

36 @avestemeanu

4 - Treat them differently

37 @avestemeanu

5 - Pay and get paid!!!

38 @avestemeanu

6 - Recommend them

39 @avestemeanu

7 - Talk about it

40 @avestemeanu

Thank you!

Andrei Vestemeanu Founder

[email protected] +44 20 3769 6840 @avestemeanu