Digital Selling – How to Consistently Attract and Retain More Customers in a Noisy World

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Digital Selling(How to Consistently Attract and Retain More

Customers in a Noisy World)

1. Real Life Selling VS Digital Selling2. Ultimate Challenge Of Digital Selling 3. ABC Process To Sell4. Best Practices 5. Q&A

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Real Life Selling

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Digital Selling

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Ultimate Challenge Of Digital Selling

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ABC Process – Digital Selling

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A = Attract

• Pick RIGHT digital channels• Go after your target audience• Be a content producer (Blog)• Consistency is the key• Respect the digital channel

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B = Build Relationships

• Find your USP (Unique selling point)• Be human• Visuals (Images & videos) • Educate & Entertain • Social listening • Help first then sell

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C = Convert (Lead Generation)

• Powerful lead magnet (prize) • Social contests • FREE Giveaways • Use social Ads to promote • Build your email list • Sell via email marketing

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Lead Generation Example

• Relevant & compelling prize

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Lead Generation Example

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Marketo Example

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ABC Process Summary

Best Practices

- START - Right TOOLS- BE CONSISTENT (magic) - USE VISUALS (Photos & Videos) - START with 1 channel - BUILD TRUST

- Follow 80/20 rule - Focus on THEM- Talk about benefits (not features)- Practice social listening - Help first & then ask

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Dark Truths About Digital Selling

- Pay to play - FREE ONLY to start - Requires hard work & time - Build relationships & trust - No short cuts

Digital media is NOT optional www.iSocialYou.com

Q & A

Ali [email protected]

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