Provides guide on why to use social media for job and career management and provides a 4 step framework - Create, Connect, Curate, Control - on how to leverage social media for job hunting and career management. Presentation focuses on college interns and students transitioning to workforce, but can apply to anyone in workforce wanting to know how to use social media more effectively in their career.
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Transcript
Digital Rites of Passage:Digital Rites of Passage:Digital Rites of Passage:Digital Rites of Passage:Managing Your Social Media Digital Identity from College to the Workforce
Interactions among people in which they create, share, and exchange information and ideas in virtual communities
and networks.
Social Social Social Social NetworksNetworksNetworksNetworks
WikisWikisWikisWikis PhotoPhotoPhotoPhoto SharingSharingSharingSharing VirtualVirtualVirtualVirtual Game Game Game Game Worlds Worlds Worlds Worlds
BlogsBlogsBlogsBlogs PodcastsPodcastsPodcastsPodcasts Video SharingVideo SharingVideo SharingVideo Sharing Virtual Social Virtual Social Virtual Social Virtual Social WorldsWorldsWorldsWorlds
Micro BlogsMicro BlogsMicro BlogsMicro Blogs Social Social Social Social BookmarkingBookmarkingBookmarkingBookmarking
““““Social media Social media Social media Social media is a dominant is a dominant is a dominant is a dominant form of communication form of communication form of communication form of communication today, you can certainly learn today, you can certainly learn today, you can certainly learn today, you can certainly learn a lot about a person by a lot about a person by a lot about a person by a lot about a person by viewing their viewing their viewing their viewing their public, online public, online public, online public, online personaspersonaspersonaspersonas””””
---- Rosemary Rosemary Rosemary Rosemary HaefnerHaefnerHaefnerHaefner,,,,VP HR at CareerBuilderVP HR at CareerBuilderVP HR at CareerBuilderVP HR at CareerBuilder
When asked why they use social networks to conduct background
research, hiring managers stated the following…
Whether the Whether the Whether the Whether the Candidate Presents Candidate Presents Candidate Presents Candidate Presents himself/herself himself/herself himself/herself himself/herself professionallyprofessionallyprofessionallyprofessionally
Whether the Whether the Whether the Whether the Candidate Presents Candidate Presents Candidate Presents Candidate Presents himself/herself himself/herself himself/herself himself/herself professionallyprofessionallyprofessionallyprofessionally
Whether the Whether the Whether the Whether the Candidate Is a Good Candidate Is a Good Candidate Is a Good Candidate Is a Good Fit for Company Fit for Company Fit for Company Fit for Company
CultureCultureCultureCulture
Whether the Whether the Whether the Whether the Candidate Is a Good Candidate Is a Good Candidate Is a Good Candidate Is a Good Fit for Company Fit for Company Fit for Company Fit for Company
CultureCultureCultureCulture
Learn More about Learn More about Learn More about Learn More about the Candidate’s the Candidate’s the Candidate’s the Candidate’s QualificationsQualificationsQualificationsQualifications
Learn More about Learn More about Learn More about Learn More about the Candidate’s the Candidate’s the Candidate’s the Candidate’s QualificationsQualificationsQualificationsQualifications
Whether the Whether the Whether the Whether the Candidate is Well Candidate is Well Candidate is Well Candidate is Well
RoundedRoundedRoundedRounded
Whether the Whether the Whether the Whether the Candidate is Well Candidate is Well Candidate is Well Candidate is Well
RoundedRoundedRoundedRounded
Uncover Reasons Uncover Reasons Uncover Reasons Uncover Reasons Not to Hire Not to Hire Not to Hire Not to Hire CandidateCandidateCandidateCandidate
Uncover Reasons Uncover Reasons Uncover Reasons Uncover Reasons Not to Hire Not to Hire Not to Hire Not to Hire CandidateCandidateCandidateCandidate
65%
51%
45%
35%
12%
To Dig Deeper To Dig Deeper To Dig Deeper To Dig Deeper Than a Traditional Than a Traditional Than a Traditional Than a Traditional
InterviewInterviewInterviewInterview
Source: CareerBuilder Survey of 2,303 hiring managers and
USE: USE: USE: USE: Projects Projects Projects Projects ---- Video Video Video Video ––––Words Words Words Words –––– Images Images Images Images –––– Q&AQ&AQ&AQ&A
Go Where Hiring Go Where Hiring Go Where Hiring Go Where Hiring Managers Spend Time!Managers Spend Time!Managers Spend Time!Managers Spend Time!
Candidate made Candidate made Candidate made Candidate made Discriminatory Discriminatory Discriminatory Discriminatory
comments related to comments related to comments related to comments related to race,gender,religionrace,gender,religionrace,gender,religionrace,gender,religion
Candidate made Candidate made Candidate made Candidate made Discriminatory Discriminatory Discriminatory Discriminatory
comments related to comments related to comments related to comments related to race,gender,religionrace,gender,religionrace,gender,religionrace,gender,religion
48%
45%
35%
33%
28%
Candidate lied Candidate lied Candidate lied Candidate lied about his or her about his or her about his or her about his or her qualificationsqualificationsqualificationsqualifications
Candidate lied Candidate lied Candidate lied Candidate lied about his or her about his or her about his or her about his or her qualificationsqualificationsqualificationsqualifications
22%
Source: CareerBuilder Survey of 2,303 hiring managers and
Chris GormleyChris GormleyChris GormleyChris GormleyCEO, Social Media InformationCEO, Social Media InformationCEO, Social Media InformationCEO, Social Media Information