Digital revolution and Mobility: Multimodal and door-to-door travel (Version 6 - June 2014)

Copyright © 2014 CWT - Copyright © 2011 CWT Copyright © 2014 CWT

Door-to-door search and booking tools

The Digilution of business travel

William El Kaim – V6 – May 2014 Global Marketing and Enterprise Strategy - Innovation Team

Yankodesign

#Digilution

http://www.yankodesign.com/2011/09/13/the-mother-of-split/

Copyright © 2014 CWT

Disclaimer

This presentation is a journey into the digital world through my personal lens.

My work as an innovator means I am used to trying, testing and imagining!

I’m referring sometimes to external sources (links are provided).

Products and Services cited in this presentations do have features evolving over time

Please de consider screenshots presented as “examples” of the service at a given time.

Special Thanks to

Regis Pezous & Patrice Simon

http://eventtoons.com/home

2

http://eventtoons.com/home


Plan

Digilution of travel: compressing distance and increasing “nowism”

The Digilution Period: planning & living door-to-door

The new mobility integrators

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Digilution of travel: compressing distance and increasing “nowism”

From Travel (long distance) to Mobility (local now) …


Traveler journey before

Source: World Economic Forum/The Boston Consulting Group analysis

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And Now …

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Reimagination of everything… now!

Always mobile via door-to-Door

It’s not only about planning at the beginning of the journey

It’s about a fully integrated service which offers real-time intelligence and compliance knowledge at every stage of the trip.

Since people are mobile all the time, the need for door-to-door search raised.

It is the combination of multimodal search + first and last miles information

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From travel to mobility mgt

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Rise of multimodal (or multi-mode of) transportation

Multimodal is a way to combine metro (subway), train, bus, bicycle, walk or car to go from one place to another.

The other terminology used is "door to door", in that case, you have to add taxi and black car (car with chauffeur).

Some important distinctions should be noted when speaking of multimodal search:

Planning vs.. Booking: some routing includes prices some not

Routing could be based on actual timetables or only on approximate ones

For example some do not use actual timetables (they use information like: 'one train every hour' and might then be wrong by up to an hour), most others do.

Multimodal is emerging mainly due to the high speed train network, but also to reduce CO2 emission. So they are generally also taken into account as search parameters.

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The Open Source Routing Machine

C++ implementation of a high-performance routing engine for shortest paths in road networks.

It combines sophisticated routing algorithms with the open and free road network data of the OpenStreetMap (OSM) project.

10 Source

http://www.openstreetmap.org/

http://project-osrm.org/


Rise of multimodal transportation Tools

EU funded Multi-modal Journey Planner

Within the Challenge we have received 28 submissions of journey planners, out of which 12 were shortlisted.

European Commission’s program Shift2Rail, a public-private partnership to invest nearly €1 billion in research.

Anytime, anywhere door-to-door intermodal journeys encompassing distinct modes of transportation

OpenTripPlanner

The app was created by a non-profit technology organization, OpenPlans, and will be raising contributions on Kickstarter

The open-source multi-modal trip planner: http://graphserver.github.com/graphserver/

OpenPlans Transportation: http://transportation.openplans.org/

11

http://ec.europa.eu/transport/its/multimodal-planners/vote-on-journey-planners/index_en.htm



http://www.shift2rail.org/

http://opentripplanner.com/

http://openplans.org/

http://www.kickstarter.com/

http://graphserver.github.com/graphserver/

http://transportation.openplans.org/


EU funded Multi-modal Journey Planner

12




Copyright © 2014 CWT 13



https://github.com/opentripplanner/OpenTripPlanner/wiki

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The Quest for Schedules and Real-time Traffic Data


Transit open format Two competing formats

Transit open format as open protocol and API provided by Google : GTFS platform and API

The General Transit Feed Specification (GTFS) defines a common format for public transportation schedules and associated geographic information.

GTFS "feeds" allow public transit agencies to publish their transit data and developers to write applications that consume that data in an interoperable way

GTFS-realtime is a feed specification that allows public transportation agencies to provide realtime updates about their fleet to application developers. It is an extension to GTFS

EU standard named Service Interface for Real Time Information (SIRI)

XML protocol to allow distributed computers to exchange real time information about public transport services and vehicles.

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https://developers.google.com/transit/gtfs/


Transit open format and open API Google GTFS platform and API

Provides schedule (static data) or Real-time Transit information everybody can use

GTFS feeds

General Transit Feed Specification Reference

Transit Data Feed: List of Public Feeds

GTFS Data exchange

Tool

Google Map Transit

Google transit for developers

Google Now and crowdsourcing from Waze.

18

https://developers.google.com/transit/gtfs/reference

https://code.google.com/p/googletransitdatafeed/wiki/PublicFeeds

http://www.gtfs-data-exchange.com/

http://www.google.fr/intl/en/landing/transit/


https://developers.google.com/transit/google-transit


Transit open format and open API Google GTFS platform and API

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Copyright © 2014 CWT http://www.google.fr/intl/en/landing/transit/#mdy 20



Google Now!

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Transit open format and open API SIRI the European standard

Service Interface for Real Time Information (SIRI)

XML protocol to allow distributed computers to exchange real time information about public transport services and vehicles.

The protocol is a European Committee for Standardization technical specification,

developed with initial participation by France, Germany (Verband Deutscher Verkehrsunternehmen), Scandinavia, and the UK (RTIG)

Based on the Transmodel (EN TC278, Reference Data Model For Public Transport, EN12896) abstract model for public transport information,

The present version of TRANSMODEL (V5.0) uses an Entity-Relationship modeling approach

Comprises a general purpose model, and an XML schema for public transport information.

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http://en.wikipedia.org/wiki/Verband_Deutscher_Verkehrsunternehmen





http://en.wikipedia.org/wiki/RTIG

http://www.transmodel.org/en/cadre1.html

Multimodal Search – (Open) Data and (Open) API

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Smart City: Data and API

The smart cities agenda is transforming how cities manage their infrastructure and how they communicate with citizens and local businesses.

Open data and the use of sensor technologies to provide real-time feedback on the use of urban infrastructure are two components at the center of what is considered a “smart city.”

Cities around the world are opening up their public transport data to enable third-party developers to create new commercial and social good products.

Public transport is often a good starting point for cities looking to open up useful data sources as part of a smart cities agenda.

24 Source: ProgrammableWeb

http://www.programmableweb.com/news/how-smart-cities-are-using-apis-public-transport-apis/2014/05/22


Smart City: Data and API

How public transport data is opened — and the role of APIs in this process — demonstrates the potential that comes from cities opening up their data:

It is an immediately useful data source that enhances participation in city life.

It can add value to contextual and personal data.

It has a real-time component.

There are commercial revenue opportunities across a range of industry uses, with innovative business models that can be applied.

It often involves multiple stakeholders and, therefore, requires aggregating of data from multiple sources.




The Impacts …

For governments, there are resource implications to providing public transport data via APIs.

For developers, there are commercial opportunities from building a successful data-driven business that leverages public transport APIs.

And for the community, there are both enhancements to city life and frustrations to social participation that emerge from public transport API supply.




Three Steps …

1. Making Data Available

Government and cities providing “open data” through portal

2. Making Data Accessible

Government and cities providing API through partners

Government and cities using a marketplace to trade data

3. Making Data Valuable

How are developers using public transport APIs to empower a smart cities agenda and what is the progress of city authorities looking to make their transportation systems smart?




Making Data Available, Accessible and Valuable

Schedule and Transit Open data is common in North America, but not so common in EU

National Transit DB and US City Open Data Census

New approach in France taken recently with the creation of a new government Opendata web site

Data.gouv.fr

In Germany the concept of marketplace for data was put in place by the government

MDM: Mobility Marketplace

In UK, the London Datastore offers all sorts of data about the City.

28

http://www.ntdprogram.gov/ntdprogram/

http://us-city.census.okfn.org/

http://www.data.gouv.fr/fr/groups/territoires-et-transports

http://www.mdm-portal.de/

http://data.london.gov.uk/




Data: National Transit Data (USA)

http://www.ntdprogram.gov/ntdprogram/data.htm 29

http://www.ntdprogram.gov/ntdprogram/data.htm


Data: US City Open Data Census

30 http://us-city.census.okfn.org/





Data: Seattle

31

https://data.seattle.gov/browse?category=Transportation

https://data.seattle.gov/browse?category=Transportation


Data: Data.gouv.fr (France)


32







Data: Mobility Marketplace in Germany

Project funded by German Government

Pilot started in 2012, and should be productive in 2014

Marketplace for mobility related data where authorities (like public transport companies) and private companies can sell/buy data.

http://www.mdm-portal.de/ 33





34 http://data.london.gov.uk/



Making Data Available, Accessible and Valuable

Need a political involvement and change management

The political and cultural factors that may cause city authorities to be reluctant about opening data, or when they do so, to poorly manage the release so that the data is next to useless.

Need also some tools

Open Data Tools: CKAN, Junar, Socrata, Azavea, Open Data Soft

Data Exchange Platform: Datahub.io

API: ProgrammableWeb lists 293 transportation APIs Of which 83 are related to public transport (either APIs from specific cities releasing their public transport data or aggregate service providers offering APIs for route planning or mapping).


http://ckan.org/

http://www.junar.com/

http://www.socrata.com/

http://www.azavea.com/

http://www.opendatasoft.com/

http://datahub.io/

http://www.programmableweb.com/

http://www.programmableweb.com/category/all/apis?keyword=transport


Copyright © 2014 CWT 36 http://ckan.org/

http://ckan.org/

Copyright © 2014 CWT 37 http://www.junar.com/

http://www.junar.com/

Copyright © 2014 CWT 38 http://www.socrata.com/

http://www.socrata.com/

Copyright © 2014 CWT 39 http://www.azavea.com/









Data: Datahub.io

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http://datahub.io/dataset?q=gtfs

http://datahub.io/dataset?q=gtfs


Three types of public transport APIs

1. The first is created by volunteers who just scrape the data. As the API creators are also the reusers, the format and vocabulary for their responses and resources are often custom made for their specific use case.

Examples: Swiss Public Transport API, Belgium iRail

2. A second type of APIs are the ones created by data owners or the transport companies themselves.

They are set up in order to stimulate reuse for use cases they have in mind. The problem with these APIs is that often there are rate limits; it is hard to get through the user agreements; they have awkward SOAP/XML constructions; and they don't follow existing specifications such as SIRI or GTFS-realtime.”

Examples: Dutch Railways, French National Railways


http://transport.opendata.ch/

http://data.irail.be/

http://data.irail.be/

http://www.ns.nl/api/home

http://ressources.data.sncf.com/explore/dataset/sncf-micro-services/



Three types of public transport APIs

3. A third type of APIs are the ones created by a consortium of reusers and the data owner.

The API comes to exist after different people with different use cases are putting forward some resources they need, when they also add how the response should look like, and maybe help build these APIs on top of Open Data.

Examples: Bliksem Labs, Navitia, OpenTripPlanner


https://github.com/bliksemlabs



https://github.com/CanalTP/navitia/

http://www.opentripplanner.org/



API: Stichting OpenGeo (Netherlands)

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http://opengeo.nl/

http://opengeo.nl/


Transport API Britain

The Transport API has about 600 developers, and while initial growth focused on smartphone apps, it is seeing greater uptake among hyperlocal applications offered by larger enterprises.

Becoming a data aggregator is one approach to commercialization that may suit some developers. For Transport API, the opportunities to service new markets is continually growing.

Commercial API license model has drawn in hyperlocal customers like ScreachTV and Toothpick

It is also servicing large government authorities and global franchises operating in the U.K.

Heathrow airport populating their kiosk screens and websites.

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http://www.programmableweb.com/api/transport

http://screach.tv/

http://screach.tv/

http://www.toothpick.com/


API: Transport API Britain

47 http://transportapi.com/

http://transportapi.com/


API: Transport API Britain

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API: Transport API Britain (Bus. Model)

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API: Metropolitan Transit Authority of New York (MTA)

The Metropolitan Transit Authority of New York (MTA) provides the MTA API for access to New York’s subway and bus GTFS data feeds.

A new policy will require developers to register for an API key before being granted access to the API data.

Since the MTA began publishing its open data in 2008, over 200 mobile apps using MTA data have been launched by the developer community

MTA’s terms and conditions of use require developers “to download and host the data on the developer's or a third party's server and to make the data available to others who will access the server provided by the developer.” (Original emphasis in the terms and conditions.)


http://www.programmableweb.com/api/mta

http://web.mta.info/developers/developer-data-terms.html



MTA Developers Discussions

https://groups.google.com/forum/?hl=en


API: Queensland Australia

The state of Queensland, in Australia, has responsibility for managing public transport services for its cities, including Brisbane.

Its Department of Transport and Main Roads’ TransLink division has released the OPIA API, which strongly recommends that developers build their own server-side service that wraps the TransLink API and to use caching of all data except the data needed for immediate journey planning.


http://translink.com.au/sites/default/files/assets/resources/news-and-updates/data-showcase/translink-opia-api-v1.0.pdf



API: TransitCast

Writing an API on top of existing APIs, perhaps by augmenting additional information, is definitely a viable business model.

This is the approach TransiCast has taken:

specialized in aggregating transit data across North America

working on curating public transportation data access on GoogleTransitDataFeed since 2006, with no association with Google

Out of the 300 feeds covered, about 20 require API keys, and they keep those as issued by the agency to developers, to place calls to the agency web services

Use Google App Engine (GAE)


http://transicast.com/

http://code.google.com/p/googletransitdatafeed/

https://developers.google.com/appengine/?csw=1



API: TransitCast

54 http://transicast.com/

http://transicast.com/


API: City Service Dev. Kit Co-funded by the European Union, developer-facing API design-model that hopes to become a standard across European cities

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http://www.citysdk.eu/

http://www.citysdk.eu/


API: Others

TriMet in Portland waqs one of the first having implemented GTFS and real-time feeds and have a host of experience

Use Microsoft Azure

Transport for London has pioneered the bulk delivery of real-time data as well as targeted real-time APIs at large scale.

Use Microsoft Azure

Navitia is an emerging open source API platform for public transport data.

Developers can’t yet register for an account but can access the API.

Contributors are being invited to upload transport data to the platform for their cities, and six cities are already available.

The API provides a common transit glossary so that developers can scale applications for cities using the same resource calls.


http://trimet.org/

http://azure.microsoft.com/

http://www.tfl.gov.uk/info-for/open-data-users/

http://azure.microsoft.com/

http://navitia.io/


Transit App or Mobility app?

Creation of an ecosystem


Transit open format and open API Creation of an ecosystem

Several companies leveraging real time traffic information in their tools and physical products

Moovit and Ototo: mobile app leveraging crowd information and delivering door-to-door public transport information.

Scout, now using Open Street Map and offering both GPS, and traffic information.

OMG transit offers multimodal search and transportation options and booking

Transiteditor and TransitScreen : Making transit information ubiquitous in buildings and other public spaces

OneBusAway experiment

Transport for London: Multi-modal web site with live information

Tunnel Vision Uses Augmented Reality to Animate NYC Subway Maps.

Conveyal – working with OpenTripPlanner and created new JavaScript framework for stylized transit map display. Involved in the Mobility Lab Tech Initiative.

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http://www.moovitapp.com/fr/

https://ototo.pt/

http://www.scout.me/app

https://omgtransit.com/

http://www.transiteditor.com/

http://transitscreen.com/

http://onebusaway.org/


http://tfl.gov.uk/

http://mashable.com/2014/05/24/tunnel-vision-app/

http://mashable.com/2014/05/24/tunnel-vision-app/

http://conveyal.com/projects/

http://mobilitylab.org/tech/transit-tech-initiative/


http://tripplan.moovitapp.com/

http://tripplan.moovitapp.com/


Copyright © 2014 CWT 61 http://www.scout.me/app

http://www.scout.me/app


OMG Transit (USA cities)

62 https://omgtransit.com/#/mobileapps

https://omgtransit.com/



63



TransitScreen in the USA

http://transitscreen.com/ 64

http://transitscreen.com/



OneBusAway

http://onebusaway.org/ 66



Transport for London

67 http://tfl.gov.uk/

http://tfl.gov.uk/


Copyright © 2014 CWT 69 Download

https://itunes.apple.com/us/app/tunnel-vision-nyc/id867860522?ls=1&mt=8


Tunnel Vision NYC

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Tunnel Vision NYC

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Conveyal

http://conveyal.com/projects/ 72

http://conveyal.com/projects/

Transit App or Mobility app?

Information On the Go


Transit open format and open API Information On the Go

Mobility Lab Transit Tech Initiative will provide travelers with personalized information that reflects their transit needs

Cisco PTA started in 2009, it provides transportation information via a web enabled mobile device from any location in Seoul and Amsterdam.

RideScout is a startup looking to simplify transit options for people on the go by integrating several kind of sources through an information hub.

SpotOnTime : for car drivers “scheduling, alerting, mapping and parking in one app”

citygoround marketplace: Hundreds of transit based apps are now available in this marketplace

74

http://www.cisco.com/web/about/ac79/docs/cud/PTA_Fact_Sheet_051109_FINAL3.pdf

http://www.ridescoutapp.com/

http://spotontime.com/

http://www.citygoround.org/apps/




Mobility Lab Transit Tech Initiative

Funded through a Demonstration grant by the Virginia Department of Rail and Public Transportation.

This project will provide travelers with personalized information that reflects their transit needs, pulling in the most cutting-edge trends happening at the intersection of the transportation and technology industries:

Open transport data standards such as GTFS and openstreetmap

Multimodal trip planning engines like OpenTripPlanner, and

Web-based visualization tools such as the D3 library.

The goal is to answer more fundamental questions about:

How the important places in a person’s life are connected via various travel options

How robust those connections are, and

How they fit into a larger travel decision-making context.

Source: Mobility Lab Tech Initiative 75

http://www.drpt.virginia.gov/

http://www.drpt.virginia.gov/

http://en.wikipedia.org/wiki/General_Transit_Feed_Specification

http://www.openstreetmap.org/

http://opentripplanner.com/

http://d3js.org/



Mobility Lab Transit Tech Initiative

Much of the initial work has been focused on the design and development of a new transportation visualization package

Called Transitive.js, which visually articulates personalized transportation data, drawing inspiration from stylized transit maps.

Additionally, work has begun on customizing OpenTripPlanner to generate summaries of transit options.

Rather than emphasizing the details of a specific journey at a specific time of day, the project aims to build features that help people explore and contextualize transport options as a holistic system.

By showing how key places are connected, different transport options may become more easily identified as a logical part of daily routines.

Source: Mobility Lab Tech Initiative 76

https://github.com/conveyal/transitive.js/



Cisco Personal Travel Assistant (PTA)

Improve the transit experience of commuters by giving them access to transportation information via a web enabled mobile device from any location.

Joint project between Cisco, City of Seoul and city of Amsterdam

The PTA consists of a number of solution elements including:

A personal travel planner which among other functions allows the user to select the optimal modes of transport for their journey, schedule travel activities and reduce their carbon emissions.

Carbon Calculator which informs users of their carbon footprint over time (daily, weekly, monthly and yearly)

Real Time Router which allows the user to optimize their trip as and when conditions change (e.g.: traffic accidents).

Transportation Information Service providing information about public transport options, routes, arrival times and schedules.

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Cisco Personal Travel Assistant (PTA)

The project took 24 months to implement

The actual (or projected) savings from the project are:

Reduction of 12.7% in traffic volumes and 12.8% improvement in the speed of vehicles

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RideScout Integrating Transit Data – the new Hub

RideScout is a startup looking to simplify transit options for people on the go.

uses Google App Engine, Google Datastore, and Python and Django.

As the company adds new data sources from across the country, it plans to eventually make it easy to plan a trip from California to D.C. with a single search

79


Copyright © 2014 CWT http://www.ridescoutapp.com/ 80


Copyright © 2014 CWT http://www.ridescoutapp.com/ 81



SpotOnTime

http://spotontime.com/ 82

http://spotontime.com/




Ecosystem of apps


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Urban Engines: Big Data to the Rescue for smart cities

Without embedding any sensors in the subway or video cameras watching the platforms, Urban Engines can tell:

things like how long commuters were waiting, how many trains went by that were so full commuters couldn’t get on and what the volume of each train car was throughout the day.

It only needs the data from when the commuter enters and exits the station, and by knowing the aggregate of all the commuter data at the same time, it can infer how the system is operating.

Essentially, Urban Engines is taking the smallest and cleanest amount of data possible to map out the entire public transportation network.

Could be used also inside airports or in any place where mobility could be tracked

86 Source: Gigaom

https://www.urbanengines.com/

http://gigaom.com/2014/05/15/urban-engines-launches-to-use-data-to-make-city-transportation-better/


Urban Engines

87 Source: Gigaom




Urban Engines

88 Source: Gigaom




Urban Engines

89 Source: Gigaom




Urban Engines

90 Video


https://www.youtube.com/watch?v=oaCp5Tl-uAc

Mobility Within the Airport or Around

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Airport Growth Is Correlated To Population Growth

As the world becomes more crowded, so do airports.

ACI estimates that by 2020 there will be 7 billion passengers arriving and departing through the world's airports.

That's the entirety of today's world population.

Airports will be under enormous pressure to accommodate growth.

Add to the mix rapid adoption of new technologies - mobility, social networking, self-service - and the stakes rise exponentially.

The good news is that, ultimately, passengers and airports seek the same things: fluidity, agility, automation and integration.

In other words: more intelligent airports.

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Aetropolis is the Solution …

The 20th Century Was The Era Of Nations, The 21st Century Is The Era Of Cities

At the largest international airports passenger terminals are morphing into luxury shopping malls and artistic and recreational venues, as well as locations to exchange knowledge and conduct business.

Airports have evolved as drivers of business location and urban development in the 21st century

In the same way as did highways in the 20th century, railroads in the 19th century and seaports in the 18th century.

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Aerotropolis are the new “Cities of the Sky”

Not so long ago, airports were built near cities, and roads connected the one to the other.

This pattern—the city in the center, the airport on the periphery— shaped life in the twentieth century.

Today, the ubiquity of jet travel, round-the-clock workdays, overnight shipping, and global business networks has turned the pattern inside out.

Soon the airport will be at the center and the city will be built around it, the better to keep workers, suppliers, executives, and goods in touch with the global market.

This is the aerotropolis: a combination of giant airport, planned city, shipping facility, and business hub.

The aerotropolis approach to urban living is now reshaping life in Seoul and Amsterdam, in China and India, in Dallas, etc.

The aerotropolis is the frontier of the next phase of globalization!

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Aetropolis Origins The term was first proposed by New York commercial artist Nicholas DeSantis, presented in the November 1939 issue of Popular Science: Skyscraper Airport for City of Tomorrow

95

http://en.wikipedia.org/wiki/Popular_Science

http://books.google.com/books?id=QywDAAAAMBAJ&pg=PA70&dq=aerotropolis+popular+science&hl=en&ei=CqGYT8byCKei2wW4tYjzBg&sa=X&oi=book_result&ct=book-thumbnail&resnum=1&ved=0CDEQ6wEwAA


Aetropolis Definition from Wikipedia

Aerotropolis

Airport integrated urban economic region

An urban plan in which the layout, infrastructure, and economy is centered around an airport, existing as an airport city.

It is similar in form and function to a traditional metropolis, which contains a central city core and its commuter-linked suburbs.

Airport city: business or tourism destination in its own right.

is a term for an "inside the fence" airport area including the airport (terminals, apron, and runways) and on-airport businesses such as air cargo, logistics, offices, retail, hotels and even entertainment and theme parks

Total Airports revenues target from non-aeronautical = 40–60%.

Time has named it as one of 10 ideas that will change the world

The airport city is at the core of the aerotropolis

96

http://en.wikipedia.org/wiki/Airport_city

http://en.wikipedia.org/wiki/Metropolis


Aetropolis According to Kasarda

The term was revived and substantially extended by academic and air commerce expert Dr. John D. Kasarda in 2000

As economies become increasingly globalized and dependent on electronic commerce, air commerce, and the speed and agility it provides to the movement of people and goods, has become its logistical backbone.

Some aerotropolises have arisen spontaneously due to demand, but a lack of planning and infrastructure development can create bottlenecks.

Principles of urban planning and sustainability are essential to the creation of a successful aerotropolis.

97

http://en.wikipedia.org/wiki/John_D._Kasarda

http://en.wikipedia.org/wiki/John_D._Kasarda


Aetropolis Schematic

98


Aetropolis: The new travel ecosystem, both smart city & mall

Airports are the last node before the last mile.

Objective is now to provide real-time information to navigate from the city to the Airport and within the airport.

Door to Door technology and traffic information are combined to provide the best experience for the mobile connected traveler

Airport are investing massively to provide

Internal “meshing” through Beacon technology and then easy location

Better experience by providing information in real time about each step of the transit (queue to custom, to security, etc..).

And to sell more …

Last example to date prefiguring this new revolution is the Milano Airport.

Airport should also think to provide API …

99


Milano Airport App

100 Source: Future Travel Experience

http://www.futuretravelexperience.com/2013/11/sea-aeroporti-di-milano-empowering-passengers-mobile-technology/


Google uses NFC and QR codes to offer entertainment downloads at airports

Door to Door technology will be used to make you find in the airport everything you need … Personalization and great experience.

Latest example to date: Domestic passengers flying from Sydney, Melbourne and Brisbane airports can now download movies, music, apps and books direct to their Android device using Near Field Communication (NFC) and Quick Response (QR) technologies.

See video: Oh! Google Tap or Scan

101

https://www.youtube.com/watch?v=Vm0CbBa39d8


Google uses NFC and QR codes to offer entertainment downloads at airports

102

The Digilution Period: planning & living door-to-door


Planning & living door-to-door

Site offering trip planning only

Do not request dates

Could provide information only based on static data (schedules and map) or on live data (traffic)

Trip Booking is done

In the corporate world using your company travel policy and requires a dedicated login/password

In the leisure world either directly or by redirecting to the supplier.com web site

104


Multimodal and door-to-door Data used for examples

I want to go from my Carlson Wagonlit Office in Paris

31 rue du colonel Pierre Avia, 75015 Paris, France

to the Carlson Wagonlit Travel office in Minneapolis

701 Carlson Parkway, Minneapolis, MN 55305, USA

In case of European search engine only, we will use the UK office

Parnell House, 25 Wilton Road, London, SW1V 1LW, UK

105


Multimodal and door-to-door Major web sites and apps

Rome2Rio web site and app

Offers a multi-modal, door-to-door travel search engine that returns itineraries which may include air, train, coach, ferry, mass transit and driving options to and from any location.

Displays the carbon footprint of each route (using Offset Options)

KDS Neo

KDS Neo is a door-to-door travel booking solution for corporate travelers. It delivers complete, bookable, door-to-door itineraries and also predicts related expenses. Each search returns at least 4 complete but editable proposals:

Recommended - best balance of cost, time, policy, convenience

Cheap – The cheapest reasonable itinerary

Quick – when time is money, the fastest way to get to your meeting

Green – when keeping carbon cost low is important.

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http://www.rome2rio.com/

https://itunes.apple.com/fr/app/rome2rio-rail-air-road-search/id569793256?ls=1&mt=8

http://www.offsetoptions.com/

http://www.kds.com/products/kds-neo-travel

http://www.wanderio.com/search


Rome2Rio

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Rome2Rio – multiModal transp. options

http://www.rome2rio.com/

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Rome2Rio - then metasearch

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Rome2Rio – but also platform

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KDS Neo – Corporate Booking

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112



RouteRank

Technology solutions provider providing door-to-door multimodal tool for both managed business travel and consumer travel

latest customer is the Swiss Touring Club

Offers an integrated booking solution (considers & then books the relevant fares) and a planning (only) solution.

Try to stay independent across the (corporate) booking tools and even across the online/offline divide.

RouteRank Search is multi-criteria and can take into account: productivity, risks and emissions in addition to time & fare.

Provides additional software modules like “meeting optimizer”, “accommodation optimizer”, etc.

Offers customizable integration through portal with SSO, iframe, widget, App, API.

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http://www.routerank.com/en/

http://www.tcs.ch/fr/auto-mobilite/inforoute/itineraires-et-plans.php


RouteRank

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Copyright © 2014 CWT Swiss Touring Club

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http://www.tcs.ch/fr/auto-mobilite/inforoute/itineraires-et-plans.php



TravelStoreMaker

Bulgaria-based TravelStoreMaker has developed software that supports the planning of complex itineraries across multiple modes of travel, with content coming from many sources

Wanderio

Door-to-door multimodal tool used for B2C (Air, Rail, Bus, and car)

Use Rome2Rio

FromAtoB

Door-to-door multimodal tool used for B2C (Air, Rail, Bus, and car)

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http://www.travelstoremaker.com/qsf?porch=true&loclanguage=en



http://www.fromatob.fr/


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Wanderio

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http://www.fromatob.fr/ 125

http://www.fromatob.fr/


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Multimodal and door-to-door Regional offer

Europe

GoEuro

Multimodal (Air, Rail, Bus), but not door-to-door (only at city, town and village level)

MyTripSet

From Voyages-sncf: Air, Car, Train

Waymate

Multi-modal search (Air, Rail, Bus, car), but not yet door-to-door.

USA

HopStop (bought by Apple)

US local door-to-door and transit transportation

Now offering some other countries and cities …

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http://www.goeuro.com/

http://www.goeuro.com/

http://mytripset.voyages-sncf.com/

https://www.waymate.de/en


http://www.hopstop.com/


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MyTripSet

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MyTripSet

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MyTripSet

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Waymate

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Waymate

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Multimodal ground transportation

Kelbillet

French multimodal search engine that indexes fares for trains, buses, airplanes, cars, and rideshares. It’s aimed at French travelers taking domestic and short-haul trips.

Loco2

UK multimodal train only search engine in Europe within thousands of European destinations.

Wanderu

Ground transport metasearch website that helps travelers find and book inter-city bus and train travel in the USA.

Mozio

From and to Airport, mainly cab and shared bus.

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http://www.kelbillet.com/

https://loco2.com/

http://www.wanderu.com/

http://www.mozio.com/


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Resell your train

ticket

New train ticket

Rideshare

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138


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Multimodal search France Initiative

France is launching a project to create a nation-wide multimodal search engine by 2015

Initiative from french gov. agency named: « Agence française pour l’information multimodale et la billettique (Afimb) » and with

Transportation Agency: Groupement des autorités responsables de transport (Gart)

French Regions : Association des régions de France (ARF).

Objective

Find an itinerary in France using: plane, train, car, metro, tramway, bus, bycicle, car sharing and Taxi

A technical report to be published in 2014 and realised by Moviken

Then a call for proposal for making it real for 2015

Source : Mobilicité

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http://www.moviken.com/

http://www.moviken.com/

http://www.mobilicites.com/fr_actualites_demain--calculer-son-itineraire-en-france-avec-n-importe-quel-mode-de-transport_0_77_3072.html


Multimodal search By Geography

Country Based

India: MakeMyTrip RoutePlanner covers 1 billion multi-modal routes and provides service via Web, mobile apps and even SMS

France: GeoVelo, Wehicles, Mappy

Germany: Qixxit / AllRyder (mobile only from WayMate) / HAFAS from Hacon

Great Britain – TransportDirect

Netherlands: http://9292.nl/en

Map makr

Country Region Based

Simplicim (Lorraine France) for EU itinerary

StationMobile (Grenoble France)

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MakeMyTrip.com

http://routeplanner.makemytrip.com/

http://routeplanner.makemytrip.com/

http://www.geovelo.fr/

http://wehicles.com/map/

http://en.mappy.com/

http://www.qixxit.de/

http://allryder.com/

http://www.hacon.de/hafas-en/funktionen-und-dienste/verkehrsmittelvergleich

http://www.hacon.de/

http://www.transportdirect.info/Web2/Home.aspx?cacheparam=0

http://9292.nl/en

http://www.aaa.com/AAA_Travel/AAAMaps/travel_directions.htm

http://www.aaa.com/AAA_Travel/AAAMaps/travel_directions.htm

http://www.simplicim-lorraine.eu/simplicim_en

http://www.simplicim-lorraine.eu/simplicim_en

http://www.stationmobile.fr/services-voyageurs/mon-itineraire


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143


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145


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Wehicles

http://opendata.wehicles.com/


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http://opendata.wehicles.com/



Mappy

http://fr.mappy.com/

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http://fr.mappy.com/


Mappy: local commerce, car and bicycle sharing

150


Qixxit


151



Qixxit

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AllRyder


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HAFAS from Hacon (train traffic)

Hafas

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http://www.hacon.de/hafas-en/funktionen-und-dienste/verkehrsmittelvergleich


http://www.simplicim-lorraine.eu/simplicim_en/euspirit/search

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Multimodal search By Geography

City based

City Mapper: London, NYC, Paris, Berlin

Moovit: several cities in Europe, USA, Israel, etc.

Side-by-side router - compare routes for driving, biking, walking, and transit

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https://itunes.apple.com/gb/app/citymapper-london-transport/id469463298?mt=8

http://www.moovitapp.com/fr/

http://mvjantzen.com/tools/modes.html






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159


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http://www.moovitapp.com/

http://www.moovitapp.com/


Multimodal: side-by-side router - compare routes for driving, biking, walking, and transit


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Decision tree

B2B B2C

What’s your need?

Multimodal

Door-to-door

Integrated Booking

Planning Only

Redirect to suppliers

KDS Neo RouteRank

TravelStoremaker

Rome2Rio

Multimodal

Door-to-door

Integrated Booking

Planning Only

myTripSets MakeMyTrip

Rome2Rio Wanderio FromAtoB Wehicles AllRyder

GeoVelo CityMapper

Qixxit Moovit

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The new mobility integrators


Moving From Transaction Services To A Perfect Door To Door Experience

Door to door requires digital delivery and continuous real-time updates on the go

Omni channel experience through

Cards like Google now or twitter cards

Through timelines , like KDS neo

Through maps like Google maps or rome2rio

Or through instant communication (SMS, hangout, Skype, FaceTime, etc.).

Information will be pushed to you on your mobile or wearable devices, and when possible you receive options to facilitate going over your trip disruption

Predictive information to be pushed to you, for a price ...

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MultiModal is the paradigm! Door-to-door, from A to B, …

Travel today is more than just station to station; it is about door-to-door connectivity, thus giving rise to new market players offering integrated various modes to travel.

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MultiModal and Time iGeolise example

http://www.igeolise.com/

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http://www.igeolise.com/


Rise of mobility integrators

Door-to-door integrated, multi-mobility a reality in future

Market will see new players in market termed 'mobility integrators‘

'Mobility integrator is an entity or a combination of entities in the value chain which provides the right combination of various modes of transportation to offer an integrated, multi-modal door-to-door mobility solution using a mobility platform by leveraging technological expertise, operational excellence, infrastructural advancements and innovative business propositions.'

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Mobility Integrators

Stakeholders in an ever expanding integrated value chain taking the role of mobility integrators in the quest for totally integrated multi-modal door-to-door connected travel.

168



A mobility integrator’s function varies depending on what it offers and how it wants to position itself in the market in line with market demands and the group vision.

Mobility Integrator (MI) is an entity which enables the existence of mobility programs through its current offering.

Mobility Aggregator (MA) is an entity which offers a selection of mobility services as core business either as standalone providers or through partnerships.

Mobility Player (MP) is a member in the value chain who enables or owns approximately 50 percent of the different modes of transport offered . Offers a selection of 3 or 4 mobility solutions

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Car Vendors: From metal to Service and the war of mobility platforms …

Citroen Multicity

Peugeot Mu

Daimler Moovle covering already three cities

Impressive city-based mobility digital platform

EU initiative Simply-City

Mobility Card/Services vendors

NS-Business Cards, Carbox, MobilityMixx, CitizenGate

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http://www.multicity.citroen.fr/

http://www.mu.peugeot.fr/

https://www.moovel.com/

http://simpli-city.eu/project



http://www.ns.nl/en/business/products/the-new-ns-business-card.html



http://www.carboxservices.com/

http://www.mobilitymixx.nl/

http://www.citizengate.com/


Mobility Integrators Europe Examples …

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Mobility Integrators Business Models

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Example: Citroen Multicity


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Multicity is powered by Moviken

Source : Mobilicité

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http://www.mobilicites.com/fr_actualites_demain--calculer-son-itineraire-en-france-avec-n-importe-quel-mode-de-transport_0_77_3072.html


Example: Mu By Peugeot

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Example: CitizenGate


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Example: Daimler Mobility Services

Moovel Platform

GottaPark

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http://www.gottapark.com/


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Simpli-City

Mobility Service Framework

A next-generation European-wide service platform allowing the creation of mobility-related services as well as the creation of corresponding Apps.

This will enable third party providers to produce a wide range of interoperable, value-added services, and Apps for road users.

Mobility-related Data as a Service

A framework for the integration of various different data sources like sensors, cooperative systems, telematics, open data repositories, people-centric sensing, and media data streams, so that these data can be accessed and utilised in a unified way.

Personal Mobility Assistant

An end user assistant that allows road users to make easily use of the information provided by Apps and to interact with them based on a speech recognition approach.

http://www.simpli-city.eu

179

http://www.simpli-city.eu/




Simpli-City

180


Example: NS Business Card

5% of business travelers use the train, while 95% use other modes of transportation, mainly cars, thereby opening up a number of avenues for NS to innovate.

The transit payment system that the NS Business Card employed on a national level, focuses on flexible post-paid payments rather than on a pre-paid system


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Example: Carbox


182


Copyright © 2014 CWT http://www.mobilitymixx.nl/

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http://www.mobilitymixx.nl/


http://www.pap.sncf.com/starcab/DV/accueilAvecDV.htm

184

http://www.pap.sncf.com/starcab/DV/accueilAvecDV.htm


http://www.lufthansa.com/us/en/The-train-to-the-plane

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Air France Paris airport transfers

186

Ticketing


Ticketing

To enable mobility in a connected world, people on the go should be able to pay, get and “wear” their ticket on the go (without printing).

For airlines, eTicket are now a commodity, even if no real standard exist.

SITA is offering solutions to the industry, and even to developers through a boarding Pass API

Each company generates its own solution and barcode or QRcode

Mobile Wallet part of the mobile operating systems are centralizing tickets

Google Now! and Apple PassBook are also offering a wallet for all kind of tickets

An API is offered to third party developers, and some like Google could even populate your wallet based on your confirmation emails

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http://www.sita.aero/

http://www.sita.aero/product/ticketing

https://www.developer.aero/Boarding-Pass-API/

http://support.apple.com/kb/HT5483




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SITA API


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Google Now!

Source: Techcrunch

191

http://techcrunch.com/2013/12/25/google-wants-to-build-the-ultimate-personal-assistant/

http://techcrunch.com/2013/12/25/google-wants-to-build-the-ultimate-personal-assistant/


Android Wear …

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Apple PassBook

Jaunted

193

http://www.jaunted.com/story/2012/11/27/15035/844/travel/The+Ten+Airlines+Now+Compatible+with+Apple's+iOS+6+Passbook


Ticketing In EU

Two ticketing “standards” are competing in EU:

Smart Ticketing Alliance across Europe

TickeGo open specification

In UK, for Train:

OSPT Alliance launched a ticketing interoperability initiatives and created the CIPURSE open standard, based on a number of contactless and NFC specifications.

The UK transport industry, Department of Transport and the Association of Train Operating Companies (ATOC) instead went for the ITSO standard as national public transport Smart ticketing technology started to come into reality.

Oyster the proprietary format card that has been so hugely successful in London.

194

http://www.smart-ticketing.org/

http://www.tickego.eu/


http://www.osptalliance.org/

http://www.osptalliance.org/

http://www.osptalliance.org/the_standard

https://www.gov.uk/government/organisations/department-for-transport

http://www.atoc.org/

https://www.gov.uk/government/speeches/speech-at-the-transport-times-conference



https://oyster.tfl.gov.uk/oyster/

https://oyster.tfl.gov.uk/oyster/


Ticketing In EU

Germany

VDV core application research project was funded by the German Federal Ministry of Research and Technology (BMFB),

Project was kicked off by the Association of German Transport Companies (VDV: Verband Deutscher Verkehrsunternehmen) and partners from industry and transport operators.

VDV - KA KG (VDV-Core Application) has been developed in order to enable the transport operators and transport authorities to use one common standard which meets all specific requirements.

This is a data and interface standard, which forms the basis for implementing the interoperable electronic fare management system in Germany. Standard has been introduced initially on smartcards, use of mobiles and media is also possible.

So then, no need for ticket, you pay and use your card or mobile phone on demand!

195


Ticketing Standards



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Example: Traverse

Swedish startup Traverse has taken a private-public partnership model approach to its business.

It funnels public transport data from private operators into its API model and adds a ticketing service.

It is then able to provide a white-label API back to each operator to enable its proprietary websites and applications to offer both transport route planning and ticketing in the one interface.

198

http://traverse.se/


Example: Traverse

199 http://traverse.se/

http://traverse.se/

Key Resources


Key resources

Genius presentation by Frost & Sullivan’s

Future of Mobility—New Business Models, Opportunities, and Market Entrants in Mobility Integration (slideshare)

Future of mobility video teaser (youtube)

Connected World – Transforming Travel, Transportation and Supply Chains, World Economic Forum.

The smart mobility management review.

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http://fr.slideshare.net/FrostandSullivan/future-of-mobility-16093656

http://www.youtube.com/watch?v=aKp-G14TA78

http://www.weforum.org/issues/connected-world-transforming-travel-transportation-and-supply-chains





http://www.smart-mobilitymanagement.com/


Twitter

http://www.twitter.com/welkaim

SlideShare

http://www.slideshare.net/welkaim

Linkedin

http://fr.linkedin.com/in/williamelkaim

Blog

http://www.reimagine.fr/

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Contact: welkaim at carlsonwagonlit.com








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Digital revolution and Mobility: Multimodal and door-to-door travel (Version 6 - June 2014)

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