Digital review october 2016

OctoberMONTHLY DIGITAL REVIEW & TRENDS

Agenda1. Monthly specials

2. BAM’s fav

3. Game / Contest

4. Website / Social

5. Inspirational Moments

Monthly Specials

#Tellamericaitsgreat

Watch Here

Source http://www.adweek.com/adfreak/toronto-agency-got-bunch-canadians-tell-america-its-already-great-174062

#Tellamericaitsgreat

YouTube1,415,566 views

Twitter12, 272, 238 reach12, 461, 292 impressions

*Statistics are from the first week of the video release, October 12-22, 2016

WHAT

• The Garden ( a creative agency in Toronto, Ontario) released a video of Canadians reminding Americans of how great they are during this tough 2016 election.

• On the date of its release the video went viral and throughout the week has been the talk of social media a second hashtag #tellcanadathankyou was its response.

• A twitter account @staygr8tamercia as well as a microsite www.tellamericaitsgreat.com was created where individuals can submit their own video or spread the word.

Stats of the month

Source: http://www.marketingdive.com/news/study-tapping-twitter-for-customer-service-results-in-up-to-20-more-consu/427809/ http://www.adweek.com/news/technology/whether-mobile-shoppers-are-fickle-or-smart-holiday-retailers-need-deal-their-elusive-ways-174130

76% of consumers who performed mobile search for a product or service visited a related business within a day, and 28% of those searches resulted in

purchases.

Brand’s using Twitter for customer service result in up to 20% more consumer spend.

Most Buzz Worthy

Source: http://adage.com/article/the-viral-video-chart/make-future-shell-tops-viral-video/306142/ http://www.adweek.com/news/technology/9-eye-opening-digital-marketing-stats-week-174200

Shell’s #makethefuture video received 20 million views on YouTube in its first week.

#DebateHeadache by Excedrin received 46,000 twitter mentions during the October 12th, 2016 debate, thanks to their promoted tweet.

Watch Here

App of the Month : GiphyCam

Source: http://www.phonearena.com/news/Best-new-Android-and-iPhone-apps-October-4th---October-10th_id86396

WHAT

● Finally an app that lets you create gifs in real life!● This apps is user friendly and easy to use just 3

simple steps:1. You record a gif2. Add filters, stickers or special effects3. Save and share

WHAT WE THINK

● Great app taking gifs to the next level – allowing you to add animations to your live gif

● Limited set of animation and special effects options

BAM’s fav

School of Guac

Source: http://brandchannel.com/2016/10/25/school-of-guac-chipotle-snapchat-102516/

WHAT

● To appeal to their millennial consumers Chipotle has launched a series on Snapchat

● The series is a similar to an SNL or MadTV news comedy sketch using performer Lorena Russi and even creating their own commercials

● A total of 10 1-1:30 min episodes will be launched on snapchat every week, and later the brand will introduce the series other social mediums such as instagram.

WHAT WE THINK

● A good way to bounce back after their recent mishaps, and win back their target market

● Good way to creating engaging and recurring content on Snapchat

Take or Treat

Source: http://www.adweek.com/agencyspy/barkley-and-hershey-can-help-you-score-halloween-candy-without-embarrassing-yourself/118971

WHAT

● For their Halloween campaign “Take or Treat” Take 5 launched a complete mobile site takeortreat.com

● The idea behind it is even adults can go trick or treating

How

● Go onto the website from your mobile or tablet and knock on the back then flip it over to reveal what is behind the door

● The doors are then answered by silly gifs and then on the final answer either you are the lucky one to receive a free candy bar or are prompted to purchase through an amazon link

WHAT WE THINK

● Well executed completely mobile site; utilizing and perfecting all features mobile has to offer

Take or Treat

Game / Contest

Source: http://creapills.com/adidas-invite-a-personnaliser-nouvelle-collection-snapchat-20160928

WHAT

● For the launch on their new collection Adidas has left it up to fans to design it

● A contest launched only on snapchat allows users to use the color pen feature to create designs on the all white attire

● Participants needed to design 4 outfits to win a day at the Adidas headquarters to design their winning outfit

WHAT WE THINK

● Innovative contest idea utilizing snapchats features and tools and not just being the usual “snap a picture to win”

● Only targets a specific audience and excludes a larger demographic from entering the contest; because the pen feature on snapchat is “child-like”

AdidasNeo

Source: http://creapills.com/affiche-filtres-instagram-20161011

WHAT● To announce the release of their newest brew a local

brewery in United Kingdom took to instagram for a contest

HOW1. Yellow posters were located around a city in the UK

where participants would take a picture of it 2. Upload to instagram using the correct filter to reveal

an object using #FindFlavour for a chance to win a free pint of free or a year supply of beer

WHAT WE THINK● Simple and creative contest idea that utilizes

Instagram’s features and tools● Good way to revive print media by combining with

digital

The Frontier : #FindFlavour

Website / Social

Rimmel London’s “Get the Look ”

Source: http://www.multivu.com/players/English/7932351-rimmel-london-get-the-look-app/

WHAT

● In the UK, you can now steal your favourite looks from friends, a photo or magazine. All you need to do is point your smart phone and then virtually recreate the look using matching cosmetics by Rimmel.

● This feature is also available on different platforms as well, for example on their website you can virtually try on makeup using your webcam and the ‘Try It On’ function.

WHAT WE THINK

● Well executed and consistent campaign across all digital media

● Excellent features and tools allowing you to not just try on the look you see but the app customizes it for your skin tone and facial features

● On point with the recent spike in augmented reality apps and games

● Good way to compete against the L’oreal Makeup Genius

Rimmel “Get the Look ”

IKEA’S Virtual Apartment

Source: http://creapills.com/appartement-virtuel-instagram-ikea-20161014

WHAT

● To celebrate 20 years in Spain IKEA took to their instagram account to create a virtual apartment

● It starts with the post of the door on their main instagram account and then your are virtually taken through the entire apartment including bathroom, kitchen, living room and even childrens room

● Each room has it’s own instagram account and they all lead to one another, there are videos on each account as well to make the adventure more interactive

WHAT WE THINK

● Innovative idea to showcase products and create user experience - consistent with their creative use of instagram

● Well designed and executed; when brought onto each individual account you see the whole room and then on each post you see details of the room

● Missed opportunity to convert views into sales by adding product links

IKEA’S Virtual Apartment

Inspirational Moments

WHAT

● Philips new campaign “Innovation and you” kicked off with this video entitled “Everyday Hero”

● The video based on a true story begins with a regular man jumping out of bed dressed as Spiderman rushing to get somewhere, throughout the whole video you are wondering where

● The campaign is aimed at healthcare professionals with the message that Philips puts people first.

● A section on Philips website entitled Innovation and you allows for others to share similar stories, and start conversations

WHAT WE THINK

● Touching ad reminiscent of Make-A-Wish foundation situations

● Message of campaign about putting people first is unclear throughout the ad

● Correlation between tagline and message is hard to define

http://www.adweek.com/agencyspy/ogilvy-london-celebrates-an-everyday-hero-for-philips/118560

Philips : “Everyday Hero”

Watch Here

THANK YOU!