Digital Retail: Trends & Opportunities

23.11.2012

sodostudio.nl

Digital retailTrends & opportunities

sodastudio.nl

Trends in digital retail

1. Omni-channel & content

2. Shopping assistants & community

3. Upcoming technologies

4. Delightful details

Omni-channel & content

Facebook iPhone app

Instagram, Pinterest, Twitter or Facebook are all places to build the brand and connect to your audience.

Moreover, most of these channels are adding vendor features to sell related products directly.

Inspiration & sale channels

Pinterest iPhone app

Instagram, Pinterest, Twitter or Facebook are all places to build the brand and connect to your audience.

Moreover, most of these channels are adding vendor features to sell related products directly.

Inspiration & sale channels

Shopping assistants & community

Chat is a strong, engaging, familiar, and playful format.

Use chat for Q&A with customer service or other customers right from the product page. Or for stylistic advise.

Strike the right balance between A.I and personal contact.

Shopping assistant

Lark iPhone app

Offer a way to utilize the ‘wisdom of the crowd’, by asking friends, peers or community members for their opinion. E.g: “which fashion combination works better?”.

Polls like those on Polar are easy to set-up and to cast votes.

Make it shareable for other channels like WhatsApp.

Polar iPhone app

Poll generator

NotificationsTrigger relevant messages on the right moment. Don’t overdo it and offer the user the right amount of control.

“There’s still something in your basket”

“The wishlist sneakers are currently on sale”

“Your order has shipped”

Hudson iPhone app

Recommendations & reviews

Foursquare let’s you review ‘venues’ in several criteria (“how crowded was it?”, “do they serve wine?”)

Reviewing is fast and easy, the app learns your taste and provides better recommendations.

Foursquare iPhone app

Make it easy and engaging to browse through products.

In the Stylect app, liked products are added to the wishlist (becomes a ‘watch list’ item).

The user is notified when the product becomes available again or is on sale.

Stylect iPhone app

Product discovery

After taking a ‘style quiz’, your personal shopper makes a selection of products and looks.

Make it a no-brainer by offering a subscription option.

https://thecloakroom.nl/

Personal advise

Upcoming technologies

10:09

Hurray. Your order

will be delivered in

about 2 hours!

Edit delivery date

w

Buy

10:09Quickorder

Pampers Maandbox

+

-1

White T-shirt

€ 17,50

i shopdrop

Hey Siri,

I’m looking

for a grey

sweater

Search by using your voice, search for products, brands, or styles. Get personalized results directly.

“Search for red dress”

“Search for Nikes in size 40”

Siri search on AppleTV

Voice control

With visual recognition the user can search for a specific product or use it to get inspired by searching for similar products.

Beyond Reality

Visual search

Delightful details

Offer a way to add user profiles.

The customer experience (pre-selection of content or even features) can become different for any of the user profiles.

In the case of retail: remember clothing sizes, favorite categories, preferred sharing options, et cetera…

http://techblog.netflix.com/2015/04/learning-personalized-homepage.html

Personalization

Smooth transitionsTransitions can complement user interaction greatly. They can increase the sense of what’s happening (the orientation on or in-between pages).

Also, they make the interaction feel more fluid and richer.

Fancy iPhone app

Standing out with animationAdd detail to often used features (like the ‘Like’ in Twitter, previously ‘Favorite’).

The animation feels delightful, like a reward, and enhances the brand experience.

Frames of the Twitter favorite (‘toggle on’) animation

Empty statesUtilize the empty state.

Make them appealing, informing, inspiring or emphasize on a specific use-case by adding the right call-to-action

Tumblr iPhone app

http://www.kitchenaid.com/

Emphasize on visual contentAvoid presenting content in static lists or tables.

Emphasize on visually richt content, make when possible.

Make sure your brand is consistent in each and every details.

Extend the brand with your icon set or consistent copywriting.

https://www.twosocks.com/

Extending your brand

Thanks for watching!