Mark Glover 12 th January 2011 Enabling the digital railway Richard Kemp-Harper
Mark Glover12th January 2011
Enabling the digital railway
Richard Kemp-Harper
Concept to Commercialisation
2
Accelerating the journey - concept to commercialisationConnecting the innovation landscapeTurning Government action into business opportunityInvesting in theme areas based on global potential Continuously improving Organisational capability
Enabling the digital railway
• Up to £5m grant funding available• Joint co-funded TSB and RSSB
programme with support of TSLG• Key technology area within the Rail
Technical Strategy• Global business opportunities for
systems and services• Recognised UK business and academic
capabilities
Business innovation in transport
The people perspective
Large institutional sponsor or client, probably public sector
Business opportunity – solution for a
market Consider human behaviour
Apply distinct capabilities
Technology enablers
Design-led development
System Integration
Meet key objectives
Competition scope
• Specific challenges faced by a key rail problem owners
• A range of capabilities in digital, ICT or satellite application technologies
• Integrate these capabilities into end-to-end proofs-of-concept
• Include consideration of human behaviours
Challenge
Address one or more specific challenges faced by a key rail business client, or
‘problem owner’
High level industry objectives• Reduce energy usage and carbon
emissions• Reduce cost: operations and
infrastructure• Improving capacity and utilisation of
existing capacity • Increase revenues and identifying new
revenue opportunities• Further improving safety • Improving the customer experience.
Capabilities
Combine a range of capabilities in digital, ICT or satellite application technologies,
linked to rail expertise, to develop a solution that could yield significant
business benefits for the problem owner
Innovative capabilities• Network capabilities and services,
including cloud services • Internet of Things • Management and analysis of big
data • Modelling and simulation
supporting data interpretation • Systems integration with physical
assets • Communications technologies
• Visualisation and decision support • Satellite applications • Business models drawn from the
digital and creative industries • Crowd-sourcing and social media • Digital services for engaging
customers through feedback or incentives
• Not an exclusive list
Integration
Aim to integrate these capabilities into end to-end proofs-of-concept, to show how the technologies involved can be
scaled up in a flexible way
Structure of a digital railway project
Rail employees, decision-makers,
passengers
Key rail organisationNR, LUL, Operators, Tier 1
Business opportunity –
services for rail clients Influencing behaviour,
Ways of working,Unmet needs
Apply digital capabilities
Design-led development
System Integration
Meet their objectives
Technology enablers
Human behaviour
Include consideration of human behaviour in the potential solution, to ensure that it will be accepted by end users, whether they be rail industry
employees or passengers.
The people perspective
• Who are the users and what are their needs?
• Can influencing behaviour be part of the solution?
• How will your proposal address this up-front?
• Do you have the right capabilities in your consortium?
Consortia• Not necessary to include client in consortium, not
excluded either- for discussion with the clients
• Problem owner can be a business close to the industry challenges such as tier 1 supplier
• A range of capabilities – a couple of partners is not going to cut it
• Innovative capabilities + rail expertise
Collaboration and engagement• Client engagement• Business collaboration• Academic expertise• Use today!• Unlocking Innovation event run by RIA 18th April• KTNs – Transport, ICT, ESP, Creative Industries• RRUKA
Role of clients in the process• Network Rail and London Underground are directly
supporting this programme• Defining challenges• Access to points of contact and links to business
sponsors and resources where appropriate• Ongoing, but managed, discussion through this
application process
And finally...• Customer Experience competition from the Enabling
Innovation Team• Rail capability analysis led by AD Little and Atkins• Rail KTP call launching in April – modelling simulation
and synthetic environments• Transport Systems Catapult