Digital Purchase Journey Saw the movie before purchasing 81% Considered purchasing the physical version in living room 56% on TV with others 37% 62% Planned purchase 81% Did NOT compare Bought on computer 57% Bought at home 81% 64% 58% 85% Did NOT compare digital retailers 66% 41% 38% Saw Ads for Played it ALONE Considering buying physical book 69% Played it Previously Read on eReader or tablet 90% 90% 90% 90% 90% 90% 90% 90% 90% Played it AT HOME 77% 77% 77% 77% 77% 77% 77% 77% 77% Planned purchase 55% Did NOT buy anything else at home Digital version Physical version SAW ADS FOR Watched it 85% Spent <10 minutes during purchase 63% Heard the song 94% Listened on mobile device Listened away from home on a computer 40% Considered buying the physical version of the game 44% Purchased 39% digital retailers See what happens when research meets design at http://vitalfindings.com/we-do/visual-storytelling