DIGITAL PUBLIC ARCHAEOLOGY IN ITALY: what is changing and why it is important Domenica Pate (@domenica_pate) Antonia Falcone (@antoniafalcone) Paola Romi (@OpusPaulicium) www.professionearcheologo.it @pr_archeologo
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DIGITAL PUBLIC ARCHAEOLOGY IN ITALY:
what is changing and why it is important
Domenica Pate (@domenica_pate)
Antonia Falcone (@antoniafalcone)
Paola Romi (@OpusPaulicium)
w w w.pro fes s ionearcheo logo. i t @ pr_ a rc he o logo
www.professionearcheologo. i t
“The
archaeological
profession”
or
“Profession:
archaeologist”
A LOOK BACK
Archaeology and Blogosphere
Archaeology blogs activity in Italy
Marina Lo Blundo
50 Archaeology Blogs Authors
Institutions Archaeologists Students Archaeology enthusiasts Archaeo-mystery enthusiasts Multi-subject blogger Many authors Author unknown
Archaeologist-bloggers were not aware of their role as communicators
There wasn’t a network of archaeologists on line
Lack of debate about Digital Public Archaeology
Content
News Opinions and
Commentaries
Research Communication
Pottery in Archaeology
2009
archmed
2006
Men and Things at Vignale
2008
BLOGS AND ARCHAEOBLOGGERS
February 2013
February 2013
April 2013
May 2013
BLOGS AND ARCHAEOBLOGGERS
December 2013
October 2014
September 2014
October 2013
FIRST REAL LIFE MEETING
XVI Mediterranean Exchange
Of Archaeological Tourism
14 November 2013, Paestum
#BMTA2013
#archeoblog
“ … archaeology urgently
needs to enter a new phase
of renewal and openness.
And it needs to give itself
new goals and new
challenges that go beyond
research and include
education, the debate on the
profession and, obviously,
communication. ”
Giuliano De Felice
Archaeologists who make writing and talking about
archaeology online part of their daily job
ARCHAEOBLOGGERS:
DAY OF ARCHAEOLOGY 2014
27 blog posts by archaeologists working in Italy
14 of them written by archaeobloggers
A new category “Italy” is created
Boost of visits from Italy
BMTA 2014
XVII Mediterranean Exchange Of
Archaeological Tourism
28 October 2014, Paestum
Social media and archaeological heritage.
Archaeoblog: communicating archaeology online
Is it possible for archaeoblogging to become a proper
profession?
Do people in charge of online communication for
archaeological institutions need to have an education in
archaeology?
The importance of:
Having a strategy
Measuring your outreach
Satiric rendition of the then
undersecretary of state at MiBACT Ilaria
Borletti Buitoni
(Design: Davide Arnesano ; idea: Antonia Falcone)
Strategies For Culture
I WANT YOU
for free tho
#volontarioachi (volunteertowhom)
#no18maggio
#generazionepro
THE HOT SEASON
Night of Professional
Archaeologists
May 18, Rome
500 young people for culture
December 2013
#500schiavi (500slaves)
#500no
Cultural heritage workers unite
11 January 2014, Pantheon Square, Rome
TWITTER AND... #bellichesiamo (pretty, aren’t we?)
@a_bronzo
@bronzoB
@Chimera_MAF
@Paolina_BB
TWITTER AND... edutainment in 140 characters
#archeofarm
#smallmuseumtour
#archeoaquarium
FROM ONLINE TO OFFLINE AND BACK, 1
Unconventional handbook of real-life archaeology
Ed. Cinzia Dal Maso & Francesco Ripanti (cover art by Francesco Ghizzani Marcìa)
A book and its journey
What is it that
archaeologists actually
do?
Is it possible to
imagine new job
opportunities to those
with an archaeological
degree?
Archaeologists can tell their
stories themselves
Palazzo Strozzi and MAF, Florence
April 2015
FROM ONLINE TO OFFLINE AND BACK, II
Archaeoblogtour, anyone?
#bronziFirenze
Opening of the archaeological park of Classe Harbour, Ravenna
July 2015
Open Day at Templum Pacis, Rome
July 2015
#dayofarch
#ForumPacis
Open Day at Templum Pacis, Rome
July 2015
LIVE, TWEET & LIKE
#ArcheoFest15 Communication
#ArcheoFest15 Sharing
#ArcheoFest15 Feedback
TO INFINITY AND BEYOND?
General agreement on the importance of an online presence
It’s a growing phenomenon, everyone wants to join in
Willingness to raise to the challenge
Lack of coordination and long term planning
Lack of specific knowledge about online tools
High mortality rate of new projects
TO INFINITY AND BEYOND?
TO INFINITY AND BEYOND?
A lot has changed, still is, and in the end
we’re a hopeful bunch…
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