Digital Proposal for Qatar Traffic Department

Company Profile

www.qdigitals.com

Taking Creativity To The Next Level

1. Introduction2. A Proven Formula3. Nuts and Bolts4. Our Expertise5. Proposal6. Get in Touch

Our Agenda

Why do you need Digital Marketing?

Commissioned: ICT Qatar

Population studied: Online users in Qatar

Sample: 1,000 adults. 500 Qataris. 500 non-Qataris

Data Collection: CATI (Computer Assisted Telephonic Interviews)

Interview Length: 15 minutes

Understanding Digital Behavior in Qatar

Digital Media Usage in Qatar


WhatsApp Facebook Twitter BBM SnapChat Instagram Path Forums0%

20%

40%

60%

80%

100%

120%

97%

44% 46% 48%39%

65%

7%17%

92%

78%

38%26%

13%

34%

1%11%

82%89%

30% 27%

10%

33%

10%0%

Qataris Arab Expats Non-Arab Expats


The Digital Audience- Qatar

Very high penetration of Facebook in Qatar

– Total population: 2.4 Million

– Total Facebook population: 1.5 Million

• Males: 1.1M

• Females: 0.3M

• Male to female skew is representative of the

entire Qatar population, which is 75% males

How Qatar Ministries are using Social Media

What do we do?

We do Digital Marketing for m e d i u m to l a rge s ized bus i nes s es in Qatar.Founded in 2 0 1 1 by an Ind ian , an d backed by J a id a h Gro u p . Our co m p any i s based in Doha, Qatar, so that we ca n provide a h igh quality service an d more value for money in the region.

About Us

We are a digital communications firm focused on digital business and social media.We help our clients, businesses and organizations, leverage the power of social media by embedding social technologies into all their processes through a 4 pillars approach:Communication Efficiency Customer Experience

Connected EnterpriseCommunity Engagement

We provide services related to:

Digital Media Marketing | Website & Mobile Apps | Augmented Reality

| so·cial force |[ attrib. ] your social business accelerator

Digitization 4CE


Our Agenda

A Proven Formula

There are m a n y ways to drive traffic an d create engagement . We have a sol id approach that i s proven su cc es sf u l in a post Panda, Penguin an d Hu mmingbi rd world.

3. Social Media Engagement

2. Content Marketing

1. WebsiteOptimization

We will build a list of potential customers for you.

We will regularly create and share high quality content.

We will help you make your website awesome.

+ +

Strategy 1: Website Optimization

We will work closely with your PR/marketing and tech team to ma ke your website awesome.

Our Approach:• Complete SEO an d CRO Audit of your website, with

clear recommendations• We will project m an age and complete all the

required fixes• Setup Google Analytics with a cu sto m dashboard

an d weekly reports that go straight to you• Setup Google Webmaster Tools• Setup keyword rank tracking an d reporting• Every month we will ch eck the health of your

website

Strategy 2: Content Marketing

To become the authority on a topic, we need to create un ique content around it then tell the people.

We want you to be the Authority in:• What is your objective?• How does it compare with other goals?• Where c a n you buy find the information?• How c a n I m a ke us e of in for m ati on ?• What are the benefits to the society and state?

We should create these Content Types:• Video• Blog• Infographics/Images• Social Media• Site content

And Seed it across these channels:• Blog• Instagram• YouTube• LinkedIn• Facebook

• Twitter• Google+

Strategy 3: Socia l Media Engagement

We will u s e social med ia to find an d reach out to Qatar Residents, then say “Hello”

Objectives1. Create a list of potential interactors2. Create awareness of organization3. Drive traffic to website and social media

Reporting DashboardWe will setup a Google Document to track all your traffic and our progress. We ca n also work with your CRM system if you give u s access.

Official Facebook/LinkedIn PageWe will act on your behalf based on agreed scripts to reach out to people in your voice.

Official Microblogs/Instagram and SnapchatWe will be active in Twitter and Instagram on your behalf, listen for engagement opportunities, and reach out to potential customers proactively.


Our Agenda

Like any partnership we will take time to learn your b u s i n e s s an d test what will work for you.

Kick-Off Schedule

Phase 3:Live Service / Ongoing Engagement

1 - 2 weeks

Phase 0:Mobilization

1 m onth

Phase 1:Testing /Optimization

2 - 3 m onths

Phase 2:Content & Community Building andEngagement

3 m onths

0. We need 1 - 2 weeks to ensure we have the st ructure in p lace an d all your assets setup.

1. During this time we will setup accounts with various strategies to see what works

2. Focus on bui ld ing a large commu n ity ready to activate

3. After we have normalized we formalize the digital branding strategy an d continue our delivery as partners.

AccountManager

SEO Special ist Community Special ist

Content Manager

Artist/Designers Application Developers

Reporting Special ist

You.

Us.

Our relationship doesn’t need to be complicated.Let’s meet weekly

Via Skype or GoToMeeting

Your Team

Quality i s usual ly the first concern when co mp a n ie s consider outsourcing. We take it very seriously!

Our Quality Process

7 Reasons We Can Be Trusted:1. We allocate a “Account Manager ” to all our c l ients2. We setup a “Client Dashboard” in Google Docs

that tracks all work done, website results/KPIs, camp aig n sc hed ules an d approvals, an d the editorial ca lendar

3. We do Digital Media Training (Across Asia Pacific with Digital Vidya)

4. We run Weekly Meetings with our cl ients an d ask for feedback

5. We bui ld a Social Listening Tool hosted online an d editable by both parties

6. We provide Weekly Reporting on website an d socia l media performance, emai led directly to cl ients

7. We are the Authorized Digital partners with Windchimes and OMLogic (Google Preferred Partners) for Digital Tools.


Our Agenda


Our Agenda

Understanding the Organization- Qatar Traffic Department

QATAR TRAFFIC

What makes Qatar Traffic Department special?

- ComprehensiveOrganizing smooth traffic flow, patrolling roads and official processionsIssuing and renewing vehicle licensesObserving strict traffic laws, catching violators and collecting fines.

- ModernProviding social services for community membersPromoting traffic awareness through information and traffic guidance

- SupportiveCavalry and Heritage police initiative Supervising, quality control and final installation.Electronic archives system and traffic magazines

- UniqueSupervision and managementStarted to utilize internet at daily works of the department.

To achieve the highest standards of smooth and safe flow of traffic and movement

Encourage participation and involvement of public in traffic management.

Social Elements for Qatar Traffic Department

• Social needs to become a place of conversations around road safety

• From history to quirky facts – social to encompass all aspects

• These elements will help the brand to:

– Educate residents on new traffic rules, safe driving, environment

– Spread awareness about the safe driving and road safety

– Engage the audience with relative concepts on vehicles movement,

environment and safe driving.

Communication Approach

Building brand awareness about Qatar Traffic Department

Building visibility for different initiatives across web

Increase eyeballs , queries & website visits

Perception change among Qatar residents related to traffic

Establish Qatar Traffic as Innovator in Road Safety and Education in GCC.

Department Objectives

• Prevent and reduce road accidents.

• Effective enforcement of traffic regulations.

• Inculcate a sense of discipline amongst road users and educate the public including school children on road

safety.

• Ensure smooth and secure traffic movement for special occasions and VIP duties with minimum

inconvenience to public.

• Develop a sense of responsiveness and sensitivity to the needs of the public.

• Assist and advice various agencies in coordinated development of infrastructure for smooth and safe flow

of traffic.

• Ensure protection of the environment and take appropriate steps for prevention of noise and air pollution.

• Encourage participation and involvement of public in traffic management.

Social Media Approach

Connect Collaborate Considerate Context Conversations

5 C's of Social Media Engagement

Humanizing the Brand#QatarTraffic

Leveraging social media, launching the “Engagement Channel” preaching opportunities, communicating whilecelebrating Qatar’s achievements !

Communication Approach- Qatar Traffic Police

Primary channels - FB, Twitter, YouTube, Instagram

Aesthetic planning & design with interactive graphics

User-base building in Qatar region

Focus content & information seed on different aspects of Qatar Traffic

Create thought / knowledge leadership position in traffic rules and road safety

Propagate marketing communication on optimized social channels

Showcasing user experience through multimedia content

Activity management and monitoring on social media

Activity promotion via social ads (Fb, YouTube and LinkedIn) ( Innovative Campaigns)

Content Strategy- Social Media Networks

Twitter

YouTube

LinkedIn

Instagram

Facebook

Content mix to keep the audience interested & engaged

Engaging people in conversations and establishing a connect with them

Highlight Achievements and Projects – Qatar Traffic

#QatarTraffic A Sample Poster Series on FacebookFeaturing Stories of traffic achievements and history in Qatar

Qatar Traffic- Star Driver Campaigns

#StarDriver A Sticker/badge with STAR ratings to the drivers and residents in Qatar.

Issue 1 to 5 star ratings in the form of stickers to drivers while ISTHMARA

Build a sense of pride and achievements among residents

Ratings will work in favor of taxi drivers and common residents

Tourists and residents will feel more confident and brings healthy competition

A token of appreciation by ministry to all the safe drivers in Qatar.

Helps drivers in getting respectable driving jobs in the state of Qatar.

People will shares their badges/stickers on social media

Awareness Campaigns– Cellphone Campaign

Awareness Campaigns– Seatbelts and Child Safety

Awareness Campaigns– Pedestrians and Cyclists

Awareness Campaigns– Over speeding


Our Agenda

WE HELP YOU SUCCEED IN THE “SOCIAL” WORLD

G ET IN TOUCH

[email protected]

Qatar+974 3352 7908

Digital Proposal for Qatar Traffic Department

Government & Nonprofit