Staying Ahead of Trends in Digital Marke6ng: What’s Next?
Digital procurement 2013 keynote
May 20, 2015
Keynote presentation on digital marketing trends and digital transformation for the 2013 Procurecon digital and marketing procurement conference.
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Staying Ahead of Trends in Digital Marke6ng: What’s Next?
Just when you think you’ve got it all figured out …!
But it’s not about the future …!
We already live in a digital world … !it’s about NOW!
It’s about the consumer!
TODAY’s consumer is connected!
TODAY’s consumer is empowered!
TODAY’s consumer is distracted!
The new normal!
This is the new normal!
It’s about moving from: What do we want to make the consumer feel & think about our brand?
To: How can our brand meet consumers’ expecta;ons, needs and desires?
The new consumer decision journey is experiential!
Credit: McKinsey & Co.
Great design matters …!The UX of everything
Great content matters …!
Visibility Sharing Leads
Content marketing is on everyone’s plan!
But a lot will be …!
Credit: Doug Kessler, Velocity Partners
Content marke6ng
The visual web is fueling social discovery!
“Real time” marketing creates relevancy!
Consumers expect mobile UTILITY -- real value to consumers, engagement for marketers!
Media’s complexity is on the rise …!
Integration opportunities are everywhere!
Best-in-class means investing in analytics and data capabilities!
Every year the world’s data increases by…
For those keeping score …!
UX of everything!
Content marketing!
Mobile, mutli-screen engagement!
Visual, social discovery!
Evolving media opportunities!
Data, analytics!
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So what does the future hold …!
An entire collaborative economy emerging!
Everything can be connected …!
Even where you may not need or want it …!
“The internet of things” is beginning to spawn practical products for consumers!
Most notably, the growing popularity of “the quantified self”!
Wearable computing is just coming to market, but still just a bright shiny object!
Facial recognition enables targeting of messages and experiences!
Gesture recognition brings the digital and physical worlds together!
Organizations must be prepared for change …!
Credit: ScoH Brinker / chiefmartec blog
Technology changes faster than organizations!
It’s about NOW!Requires new roles – eg: marketing technologist !
Requires Agile marketing processes!
Requires a data driven, curiosity driven culture!
Keep your eyes on the trends, but your feet on the ground!
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