Digital Printing

Digital Printingfor Great Results

Especially for

How do you get your customers’ attention?

“Today, print is one medium among many. There is no longer any such thing as ‘mass media.’

Instead, they're all becoming ‘ micro media’ that are used in varying proportions to reach increasingly fragmented audiences. — TrendWatch Graphic Arts

Did you know…?

•In 2009, Direct Marketing ad spend is, on average, over 54% of all marketing budget expenditures.

•This is an increase from 2008, which was 52%.

•In 2010, Direct Mail ad spend projection is $56.7%.

DMA, “The Power of Marketing”, October 2009

DefinedPrinted piece or keepsake item personalized with Customer name and/or Logo

Great For• Event marketing• Holiday gifts• Follow-up gifts• Promo items

Samples include• Personalized calendars• Greeting cards• Note cards/pads/cubes

“Ego Marketing”

Did you know…?

•28% of all charitable donations are in response to direct mail programs.

•In 2009, direct mail for nonprofit fundraising is up 18%.

•Nonprofit marketing makes up 20% of the entire US mailstream.

“The Chronicle of Philanthropy”, December 2, 2009

DefinedKeepsakes utilizing customers’ personal photos

Great For• Event Marketing• Holiday gifts• Follow-up gifts• Promo items

Samples include• Books• Calendars • Playing/Trading Cards

Photo Books & Calendars

DefinedFinally, the prospect of affordable, full-color short run packaging, which can be personalized and even barcoded for security or tracking purposes

Great For• Program Fulfillment Kits • Events/Follow-up• Versioning• Barcoding or numbering

Samples include• Labels• Boxes

Short Run Packaging

DefinedLeave clumsy and time/labor/cost-intensive “Pick and Pack” behind for customized --and customer- friendly–fulfillment pieces

Great For• New customer welcome• Loyalty programs• Club membership

Samples include• Personalized travel itinerary,

with items such as travel tags printed within booklet

• Personalized rewards statement booklet with membership card printed inline

Personalized Fulfillment Kits

DefinedChallenge: produce Direct Mail that resonates with a customer or prospect …target for better lead rate--and ROI

Great For• Customer relationship

management• Member

communications• New customer

acquisition• Promotional marketing

Samples include• Oversized post cards• Letters• Newsletter formats

Relevant Direct Mail

Did you know…?

Average response rate for a black and white, mass-marketing direct mail

campaign?About 1%

Average response rate for a black and white direct mail campaign

with name-only personalization?About 1.5%Average response

rate for a color direct mail campaign with

name-only personalization?About 2%

Average response rate for a campaign using

targeted personalization, like purchase history or

demographic information?

About 6.5%

Did you know…?

Personalization in Direct Mail campaign provides:•39% increase in retention and brand loyalty•37% better use of marketing dollars and ROI•37% improvement in response and close rates•33% more effectiveness in “cutting through the clutter” of competing messages “Power of Personalization”, CMO Council 2008

DefinedAll-in-one printable letter with attached peel-off magnet or card

Great For• Coupons• Business Card follow-

up• Promo Marketing

Samples include• DocuCard• DocuMagnet• Magnet Sheets

DocuCards and DocuMagnets

DefinedSave Big & Target Better—Print to order to eliminate stockpiling long offset runs, inventory management, distribution and warehouse costs, and waste from obsolete content

Great For• Versioning for multi-

locations• Sub-targeting by geography

or language

Samples include• Collaterals• Marketing Materials• Folders, presentations• Catalogs

Print On Demand

DefinedBook runs don’t have to be big to be cost-effective with digital

Great For• Micro runs• Versioning for locations• Language versioning• Event marketing

Samples include• Pamphlets, books and short

stories

Publish On Demand

DefinedChallenge: produce Direct Mail that resonates with a customer, track responses, gather more customer information, and provide relevant immediate follow-up.

Great For• Customer relationship

management• Lead Generation• Event Registration

Samples include• Customer Invitations• Direct Mail Postcards• Unique Substrates

Cross-Media Marketing

Did you know…?

A cross media marketing campaign (a direct mail piece with a personalized URL

directing a recipient to their own personalized website) can provide, on

average, a 6.5% response rate.

“Response Rates on Personalized Marketing Campaigns”, Dr Marnie Brown, UC Irvine, 2010

Did you know…?

A $1 investment in direct marketing will return, on

average, $11.65 in incremental revenue.

DMA, “The Power of Marketing”, October 2009

Did you know…?

48% of CMOs and VPs of Marketing expect direct mail to have the most impact on

the success of their company or brand over the next year.

PR Week/CA Walker, 2009

Green digital printing technology

• About 80%of the waste generated by our digital press can be returned, reused or recycled

• No chemicals in printing or cleanup to degrade air quality

• Personalized print means no obsolete inventory

• Digital technology means no startup waste

• Dry inks are non-toxic and have closed containers with a transfer efficiency rate near to 100%