Background Starting from small beginnings in 1978, Drummond Printing Pte Ltd was a family owned business operating as a local print store with offset print technologies. Fast forward some 34 years, and today Drummond has asserted itself as a leading print and communication service provider with an extensive business network spanning the ASEAN region. Steering the company’s course from the outset is CEO, Goh Chong Sing who has been involved in the printing industry for more than 30 years. His successor, Damien Goh, Managing Director of Drummond has built on the company’s success and further expanded the business overseas as well as forging new business growth and market dominance in the print production for sports events. The Challenge It has not all been smooth sailing though. Drummond faced tremendous competition in the market place as their customers demanded faster turnaround time and the ability to communicate their requirements through the internet. “To keep up with the changing demand, we invested in our first entry-level Fuji Xerox digital print equipment, DC5065 with PrintShop Mail variable software in 2006. Printing for sports events was the first project we took up after embarking on the digital journey. The organisers demand very fast turnaround time with small print runs and the participants’ information would only be provided after the closing date for us to personalize each race bib with a unique number together with other variable details. In addition to learning new technology, we also faced production issues as the substrate used for the race bib is different from the commodity paper” said Damien. The Solution To overcome the challenges, Fuji Xerox Singapore worked closely with Drummond to implement their digital printing roadmap. In 2007, Drummond moved to a mid-level digital print equipment, the 700DCP. As print volumes grew, XMPie® variable software was added to provide an automated solution allowing not only the generation of running numbers but also providing a rule-based solution to promote 1to1 marketing. Using Digital Print to Delight Customers and Increase Print Volume by 300% Drummond Printing Pte Ltd Graphic Communications Case Study “We want to set the pace and rule the race. The only way to succeed is to seek new ways to differentiate, to surprise and delight our customers all the time. To achieve that, we invested in Fuji Xerox digital technologies to produce customized print jobs and also helped us grow our print volume by 300%.” - Damien Goh Managing Director Drummond Printing Pte Ltd
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BackgroundStarting from small beginnings in 1978, Drummond Printing Pte Ltd was a family owned business operating as a local print store with offset print technologies.
Fast forward some 34 years, and today Drummond has asserted itself as a leading print and communication service provider with an extensive business network spanning the ASEAN region.
Steering the company’s course from the outset is CEO, Goh Chong Sing who has been involved in the printing industry for more than 30 years. His successor, Damien Goh, Managing Director of Drummond has built on the company’s success and further expanded the business overseas as well as forging new business growth and market dominance in the print production for sports events.
The ChallengeIt has not all been smooth sailing though. Drummond faced tremendous competition in the market place as their customers demanded faster turnaround time and the ability to communicate their requirements through the internet.
“To keep up with the changing
demand, we invested in our first entry-level Fuji Xerox digital print equipment, DC5065 with PrintShop Mail variable software in 2006. Printing for sports events was the first project we took up after embarking on the digital journey.
The organisers demand very fast turnaround time with small print runs and the participants’ information would only be provided after the closing date for us to personalize each race bib with a unique number together with other variable details.
In addition to learning new technology, we also faced production issues as the substrate used for the race bib is different from the commodity paper” said Damien.
The SolutionTo overcome the challenges, Fuji Xerox Singapore worked closely with Drummond to implement their digital printing roadmap.
In 2007, Drummond moved to a mid-level digital print equipment, the 700DCP. As print volumes grew, XMPie® variable software was added to provide an automated solution allowing not only the generation of running numbers but also providing a rule-based solution to promote 1to1 marketing.
Using Digital Print to Delight Customers and Increase Print Volume by 300%
Drummond Printing Pte LtdGraphic CommunicationsCase Study
“We want to set the pace and rule the race. The only way to succeed is to seek new ways to differentiate, to surprise and delight our customers all the time.
To achieve that, we invested in Fuji Xerox digital technologies to produce customized print jobs and also helped us grow our print volume by 300%.”
- Damien Goh Managing Director Drummond Printing Pte Ltd
© 2012 Fuji Xerox Singapore Pte Ltd. All rights reserved. Xerox and the sphere of connectivity design are trademarks or registered trademarks of Xerox Corporation in the U.S. and/or other countries.
On the back of continued rapid increase in print volume, Drummond invested in the production equipment Fuji Xerox Color 1000 Press in 2011, providing the ability to handle the tremendous increase in volume and more challenging substrate required for the production of race bibs.
Subsequently, Drummond also implemented the FreeFlow Web Services ordering tools to provide a seamless end to end solution from order entry to printing and shipping for their customers.
The ResultsProducing more JobsEquipped with the Fuji Xerox Color 1000 Press, Drummond has successfully increased the volume of print output by 300% over a 5-year period.
Variable-data PrintingVersatile workflows via XMPie® variable data software enable Drummond to deliver higher ROI per campaign. Its strength in the production of race bibs is further enhanced with the variable-data printing by giving every participant a unique numbering. This had helped the organisers to be more effective with the identification of race participants.
Digital printing has provided additional flexibility and agility, allowing Drummond to produce more jobs and to tailor the finished product to each customer’s specific requirements.
Delighting CustomersDelighting customers ultimately comes down to doing what you do well and continually innovating and providing services and capabilities that effectively address changing customer needs. From consistent colour management to offering the applications, substrates and finishes that customers want and to top it off providing customers the flexibility to place orders anytime of the day or night through the web order entry service, Drummond can deliver every specification and as proven continuously exceed their customers’ expectations.
With years of experience in sports industry and the support of Fuji Xerox, Drummond has become a trusted partner to the sporting event organisations for their production of race packs.
Business Development Journey with Fuji XeroxSupported by Fuji Xerox, Drummond has introduced sales training programmes to educate staff on new and innovative ways to drive greater satisfaction for their customers. The staff went through a variety of sales and operations training workshops including color management and web-to-print management so that they can grow professionally and serve customers as knowledgeable consultants.
Providing such comprehensive business development services, Drummond is confident in continuing its business growth and further deepening their reputation as a trusted advisor in the graphic communications industry.
Case Study SnapshotThe Challenge• Offsetprinttechnologies
were unable to meet increased market demand for shorter turnaround time and smaller print run
• Printingracebibsforsportsevents require complex levels of personalization with specific substrate requirements
The Solution• DeployedFujiXeroxColor
1000 Press for complex and short turnaround print jobs
• XMPie®toenableone-to-one variable data management
• FreeFlowWebServicestoenable web ordering and allowing 24/7 access by customers
• Businessdevelopmentservices to help staff to be competent and keep up-to-date with latest technology and market trends
The Results• Producemorejobswith
a 300% increase in print volume
• Reduceerrorandimproveproductivity
• Offerwiderangeofcross-media solutions from print, web to mobile devices
• Delightcustomerswiththe ability of special and customization printing for big-scale sports events
For more information about Drummond Print services, please visit http://www.drummond.com.sg
About Fuji Xerox Singapore. Established in 1965, Fuji Xerox Singapore is the country’s leading provider of new class document solutions. We offer an unparalleled portfolio of document technologies, services, software, supplies and document-centric outsourcing. Supported by an unrivalled team of industry leading professionals, we are committed to help our customers achieve increased productivity and process efficiency gains through innovative document solutions, while meeting their sustainability objectives and reducing costs.
For more information about Fuji Xerox Singapore Business Development Services for Graphic Communications Industry, please scan the QR code or visit www.fujixerox.com.sg/business-development
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