Social media in a new digital media landscape Fredrik Pallin Springtime
Digital PR
May 12, 2015
Presentations to the Baltic PR-delegation, visting Springtime.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Social media in a new digital media landscape
Fredrik PallinSpringtime
How does a digital media landscape affect companies and organisations?
Web 2.0 = shift of power
Webb 2.0 may upset you
What is social media?
Listen
Activate
Build
What can a company do?
Webb 2.0
Activate
BuildWebb 2.0
Listen
Passive
Listen
Activate
Build
Active
Webb 2.0
Listen
Activate
Build
Others arenas
Webb 2.0
Listen
Activate
Build
Your own
arenas
Webb 2.0
Listen
Activate
Build
Listen
Webb 2.0
This is why you should listen
Find your most important friends and enemies
Warning on upcoming PR-crises
Follow up campaigns - did we get our message out?
Source for new ideas on campaigns
Business Intelligence – competitors, products, trends, copyright
Consumer insights – a giant unmoderated focus group
Domino Pizza
Listen
Activate
Build
Activate
Webb 2.0
Activites - PR
Media list 2.0 Comment / discuss Blogg-meetings Seeding Hire bloggers
Personal bottle to 100 bloggers Positive response Purchasing and sales processes Sales incread with 100% in one year Wine bottle + Tesco Read more:
http://www.stormhoek.com/ http://www.flickr.com/search/?q=stormhoek
http://www.gapingvoid.com
Activate your target groups on Facebook
Activate your target groups in their own channels
Listen
Activate
Build
Build
Webb 2.0
Corporate blogs
Services
Campaign blog
Involve consumers
…in campaigns…
…or product development
Involve consumers
Acting on the targeted audience arenas
What social arenas can you act on?
Act where your audience is
Links from blogs
Pictures on Flickr
Youtube
The master example: Obama
What can we learn from Obama?
Tie your social arenas together
Social media newsroom
Summary
Internet is not a channel Don’t even think of controlling your brand
on the Internet Create arenas on the Internet for your
consumers Be active, long-term and transparent Dare to try!
Summary cont..
Corporates need to converse with customers where they are
Do not believe that customers come to your site, you need to get to them
Create a platform to operate in several arenas, simultaniously
Set up the goals, objectives, strategy and responsibilities for social arenas
Thanks for your attention
Fredrik Pallin [email protected] +46 708-114 115 www.twitter.com/pallin www.springtime.nu
People influence people
Related Documents
