Digital Opportunity Analysis - Social Media + SEO + Content Strategy

STRATEGIC MEDIA RELATIONS | SOCIAL MEDIA + SEO STRATEGY | CONTENT STRATEGY

OPPORTUNITY DIGITAL

ANALYSIS

Effective digital engagement is essential to the health of your brand.

→ Nearly 1 in 4 online adults in the United

States uses Twitter.

→ 62% of all American adults use

Facebook.

→ 1 out of every 3 professionals on the

planet is on LinkedIn.

Your customers and prospects are online

Sources: Facebook, LinkedIn, YouTube, Twitter, Instagram, Pinterest

380M

320M

400M 100M

1.49B

1B

Monthly Active Users Worldwide

They want to engage with you

Sources: Boston Consulting Group, ExactTarget, Simply Measured

→ Facebook engagement for Interbrand

100 companies rose 43.5% year over

year in Q1 2015.

→ Twitter audiences grew 38% in Q4

2014 and per-post engagement rose

85% year-over-year.

→ 96% of consumers trust brands that

use custom content to inform or help

meet a need.

→ 80% of business decision makers

prefer to get information in a series of

articles rather than advertisements.

→ 94% of journalists use social media

on a daily basis.

→ 67% of journalists spend up to two

hours per day on social media, up from

38% in 2012.

Journalists use social media and search engines every day

→ 83.7% of journalists consult Google

when researching an organization.

Sources: Cision, Business Wire

→ 25% of US journalists use social

media to make new contacts.

→ 28% of US journalists read blogs.

They need information, sources, and compelling content

→ 44% repost content on

microblogging sites like Twitter.

→ 55% of journalists read posts of

people they follow.

Sources: Cision, Business Wire

→ 80% of institutional investors use

social media in their regular work flow.

→ 40% of global institutional investors

expect to increase their use of social

media in 2016.

Institutional investors are turning to social media

Source: Greenwich Associates

→ 49% of institutional investors say

that information from social media

influenced their perspective on an

industry issue or topic.

→ 48% say information from social

media prompted them to do further

research.

They are researching industries, companies, and investment ideas

→ 31% say information from social

media influenced an investment

recommendation or decision.

Source: Greenwich Associates

The opportunity is substantial.

But easily missed

“The majority of content published on the internet is simply ignored

when it comes to shares and links.”

Total shares across all networks

Number of

articles

[Median] [Mean]

Source: “Content, Shares and Links: What we learnt from 1 million posts,” Buzzsumo & Moz, by Steve Rayson. September 2015.

What’s your strategy?

Is it working?

At RooneyPartners, we believe in

performance-driven social media + SEO strategy.

Grounded in meaningful, data-driven insights

Audience Analysis

Conversations Analysis

SEO Analysis

CompetitiveBenchmarking

OptimalDigital

ActivationStrategy

+ + + =

Our Digital Opportunity Analysis creates the foundation for a successful strategy.

Understand your current and potential audiences

→ Demographic and interest profiling of existing social media audiences

→ Community detection and “tribe analysis” of prospective audiences across the social web

→ Global audience sizing on major social networks

→ Influencer identification

→ Comparative audience engagement analysis

→ Topic and conversation analysis on Facebook, Twitter, Instagram, Pinterest

→ Network analysis of Twitter retweet and mention relationships

→ Topic-based influencer detection

→ LinkedIn centers of influence

→ Influential media, bloggers, brands, celebrities

Analyze the conversations relevant to your brand

→ Geolocation of engaged users

→ Detection of influential accounts

→ Quantitative and qualitative analysis of conversation themes, hashtags, keywords

→ Comparative analysis of social media brand mentions and brand sharing activity

→ Tracking analysis of peak mentions versus competitors

Benchmark your brand to uncover the conversation drivers in your industry

→ Analysis of the top keywords that send traffic to your brand’s web properties — and those of your peers and competitors

→ Assessment of keyword and content opportunities relevant to your brand

→ Site auditing and review of technical SEO issues that may be penalizing your content and curbing your search engine authority

→ Backlink analyses to inform link acquisition strategies

Optimize your search engine performance

92% of all traffic from an average Google search is generated from

sites listed on the first page 75% of clicks from

Google search are generated by the top five organic results

Source: Chitika

→ Proof of concept for organizations seeking to launch a social media strategy

→ “Quick wins” that can boost social media performance for organizations that are running programs and campaigns

→ Blueprint for optimizing social media activities that drive reach, engagement, and conversion of key audiences

→ Foundation for a more effective digital content strategy

Identify the optimal social media + SEO activation strategy

● Highly focused, boutique communications

consultancy founded in 2003

● Partner accountability and high-touch service for

every client

● Experienced team of senior PR practitioners,

content strategists, and social media specialists

● Unparalleled relationships with top-tier editors and

journalists

● Collaborative and enduring client relationships

● Consistent ability to drive meaningful results for our

clients

About RooneyPartners

424 Madison Ave. 7th Floor New York, NY 10017 212.886.1690

@RooneyPartners www.rooneyco.com

Len Costa | [email protected]

Contact

STRATEGIC MEDIA RELATIONS | SOCIAL MEDIA + SEO STRATEGY | CONTENT STRATEGY

OPPORTUNITY DIGITAL

ANALYSIS