Digital Olympus - 15 ways to expand your keyword topics

15 ways to

EXPAND your keyword

topicsA Digital Olympus

presentation, June 21st 2016

Digital Olympus @pagesauce

#digitalolympus

CHARLIE WILLIAMS

Head of Marketingcharlie (at) white.net

@pagesauceslideshare.net/pagesauce



Keywords are the FOUNDATION of getting your pages in front of

searchers


moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday


Connecting with these guys



Oh boy :(


Keywords put us in front of audience when we can solve a

need


searchengineland.com/importance-micro-moments-mobile-customer-journey-251291

thinkwithgoogle.com/collections/micromoments.html


Expanding keyword horizons = being RELEVANT for more searches,

understand INTENT & demonstrating E.A.T.


KEYWORDS could suck the life out of content, now they reinvigorate it


Keyword planner?


15 tools, 15 minutes


1. Keyword planner


?


New topic?Use the

competition!

advancedwebranking.com/blog/google-didnt-want-us-to-use-the-keyword-planner-this-way/



Let’s use filters


2. Gap analysis


Find topics you’re not

ranking for

screamingfrog.co.uk/content-gap-analysis/

jacobking.com/competitor-keyword-research

serpstat.com

http://serpstat.com


semrush.com




3.Your easy

pickings


softwarepromotions.com/news/seo-easy-pickings/


4.Ask the

experts


Sales team?


Customer services?



5.Ask the

public


google.co.uk/forms/about/


typeform.com


Q&A sites


6. FAQs



webpagefx.com/seo-tools/faqfox/

FAQ Fox


7.Diving

into forums


Simple search

operators

moz.com/blog/25-killer-combos-for-googles-site-operator



8.Planting

some Seed Keywords


Seed Keywords

seedkeywords.com/



9. Mining Wikipedia



chrome.google.com/webstore/detail/seoquake/akdgnmcogleenhbclghghlkkdndkjdjc/



10. Searches related to


Remember the Google

Wheel?



11. Amazon UGC


Want real user

questions?


12.Scraping Amazon suggest



keywordtooldominator.comsoovle.com

merchantwords.com



13. Site categories


Use the categories

already working!





14.Answer

The Public


answerthepublic.com




ubersuggest.io

Scrape Google Suggest

seoreviewtools.com/seo-keyword-suggestion-tool/


keywordtool.io


keywordtool.io


contentforest.com/keywordkiwi


tools.seochat.com/tools/related-keywords-tool/


serpstat.com


15.Understand

the language


lsigraph.com


Build lists

mergewords.com

matthewwoodward.co.uk/tutorials/profitable-keyword-research/


bonus Grow your seeds


keywordshitterpro.com

termexplorer.com

keywordsnatcher.org/

Tools expand

your ideas


Thank You

charlie (at) white.netbit.ly/olympus-keywords


Questions?