DIGITAL, MOBILE, AND SOCIAL MEDIA IN INDIA BBH DATA SNAPSHOT APRIL 2011
Digital Mobile Social Media for India, April2011
Oct 21, 2014
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DIGITAL,MOBILE,ANDSOCIALMEDIA
ININDIABBHDATASNAPSHOT
APRIL2011
Source:IndiaCensus,2011
50%ofIndiansareaged 25orbelow
Source:IndiaCensus,2011
742,500,000Indianslivinginruralareas:
Source:IndiaCensus,2011
72%Source:IndiaCensus,2011
Source:Wikipedia
791,000,000mobilesubscribersinIndia:
Source:TelecomRegulatoryAuthorityofIndia,April2011
67%that’sroughly
ofthepopulaSon( )
Source:BasedonIndiaCensus,2011
Source:TelecomRegulatoryAuthorityofIndia
Source:Wikipedia
50%thepenetraSonofmobilephonesinIndiaismorethan
higherthanthepenetraSonofTV
Source:mobiledatafromTelecomRegulatoryAuthorityofIndia;TVdataextrapolatedfromgrowthtrendsinTAMdataasquotedbyDeloiJe
IndianTVviewers:
vs.
Source:mobiledatafromTelecomRegulatoryAuthorityofIndia;TVdataextrapolatedfromgrowthtrendsinTAMdataasquotedbyDeloiJe
791million
520million
Indianmobilesubscribers:
90billionnumberofSMSessentvia
India’sAirtelnetworkin2010:
Source:AirtelMobitude2010
2,850everysecond
that’smorethan
Source:AirtelMobitude2010
10billionthenumberofmobileadsservedinIndiaeachmonthexceeds
Source:BasedonfiguresquotedinpressreleasesfromInMobi,BuzzCity,andAdMob
3,800mobileadimpressions
everysecond
that’sabout
Source:BasedonfiguresquotedinpressreleasesfromInMobi,BuzzCity,andAdMob
$ Source:DeloiJe
$4.56spentonvalue‐added
servicesbyeveryIndianmobilesubscriber
whichequatestoroughly
Source:DeloiJe
Source:Google,asquotedintheHindustanTimes
8%that’sabout
ofthepopulaSon
Source:BasedonIndiaCensus2011
( )
Source:internetworldstats.com
26minutestheaverageIndianwebuserspends
onlineeachday
Source:InternetAndMobileAssociaPonofIndia,April2011
60%ofIndianwebusersaccessvia
Source:BuddeComm,asquotedbyinternetworldstats.com
internetcafés
?
31%
Source:InternetAndMobileAssociaPonofIndia,April2011
unaware
Source:Wikipedia
Source:InternetAndMobileAssociaPonofIndia,December2010
2%that’slessthan
oftheruralpopulaSon( )
Source:BasedonIndiaCensus2011
18%ofIndia’sruralinternetuserstravelmorethan
Source:InternetAndMobileAssociaPonofIndia,April2011
10kmtoaccesstheinternet
entertainmenttopreasonruralIndiansareadopSngtheinternet:
Source:InternetAndMobileAssociaPonofIndia,April2011
$ Source:PennOlson
Source:PennOlson
33,158,000numberofsocialmediausersinIndia:
Source:ComScore,July2010
3hoursIndianwebusersspend
permonthonsocialsites
Source:InternetAndMobileAssociaPonofIndia,April2011
96%ofIndianITfirmsforbidsocialmediauseatwork
Source:LivemintviaPennOlson
23,893,800numberoffacebookusersinIndia:
Source:Facebook,April2011
Source:Wikipedia
2%…butsSllonly
oftheIndianpopulaSon( )
Source:BasedonIndiaCensus,2011
60%Source:SocialBakers
79%ofIndia’sFacebookusersareunder30yearsofage
Source:Facebook
18‐24:48%
25‐29:20%
13‐17:11%
30‐34:9%
35‐39:5%
40‐49:5%
50‐59:2%
60+:1%
Source:Facebook,April2011
71%ofIndianFacebookusersaremale
Source:Facebook,April2011
gamesmostpopularacSvityonFacebookinIndia:
Source:PennOlson
# BrandPage Likes Growth
01 TataDocomo 1,680,211 12.81%
02 VodafoneZoozoos 1,596,684 21.96%
03 AxeAngelsclub 1,426,469 12.91%
04 Fastrack 1,245,787 6.71%
05 MumbaiIndians 1,199,454 24.06%
06 Kingfisher 1,140,354 20.17%
07 PepsiIndia 1,025,583 11.80%
08 PizzaHutCelebraSons 927,343 8.25%
09 BlackBerry®India 742,435 5.79%
10 flipkart.com 732,990 3.47%
TopbrandpagesonFacebookinIndia
Source:FacebookviaSocialBakers,April2011
35%ofOrkut’sglobaltraffic
comesfromIndia
Source:Alexa
18,700,000numberofOrkutusersinIndia:
Source:ComScore,September2010
9,000,000numberofLinkedinusersinIndia:
Source:LinkedinviaOmillion
2,740,000numberoftwilerusersinIndia:
Source:labnol.org,Nov2010
70%ofIndianinternetuserswatchonlinevideo
Source:ComScore
807,200,000Indianvisitorsspentatotalof
Source:ESPNCricInfo.com
minutesonESPNCricInfo.comduringthe2011ICCWorldCup
1,500years…whichaddsuptomorethan
Source:ESPNCricInfo.com
internetusersinIndiaaccessviamobiledevices
Source:PennOlson
59%ofIndianmobileinternetusersonlyaccessthewebviatheirmobilephone
Source:MobiThinking
Indianmobileinternetuserswhodonothaveabankaccount:
Source:MobiThinking
59%Nokia’sshareofthe
Indianmobilemarket:
Source:InMobi
97%Google’sshareofIndia’ssearchmarketin2010:
Source:StatCounter.com
nokiamostsearchedbrandonGoogleinIndia:
Source:GoogleZeitgeist2010
howtokisstop‘howto’queryonGoogleinIndia:
Source:GoogleZeitgeist,2008‐2010
SimonKemp(@eskimon)
EngagementPlanner,BBHAsia‐Pacific
simon.kemp@bbh‐asiapac.com.sg
+6565003071
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