Digital Media Trends in 2012

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January 31, 2012 #MediaEverywhere

Kunal Gupta, CEO @kunalfrompolar

Digital Media Trends in 2012

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Today’s agenda

1 | Welcome to the Digital Media in 2012 webinar! #MediaEverywhere 2 | Top 8 digital media trends for 2012 3 | Introducing MediaEverywhere™ 4 | Q& A

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Mobile traffic passes desktop traffic 1

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Mobile advertising hits the “tipping point” 2

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Social channels for media consumption 3

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Privacy concerns may slow adoption 4

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Personalized media experience 5

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Apps powering the desktop media experience 6

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HTML5 powering the mobile app economy 7

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Seamless media consumption experience cross-platform 8

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•  An HTML5-based solution to distribute media content

•  Supports both app-centric and browser-based media consumption

•  Enables media customers to create, design and manage custom user experiences in-house

•  Uses audience intelligence to increase engagement and monetization opportunities

Enter MediaEverywhere™

12 www.polarmobile.com

Questions? Join our next Webinar: Mobile Monetization

@polarmobile