DIGITAL MEDIA SOLUTIONS Project Portfolio

2008-2009 DIGITAL MEDIA PORTFOLIO

MY ROLES

• System design and integration• Content design consultation• Client relationships• Vendor selection / RFQ• Project management

MY SOLUTIONS

• Digital signage• Interactive kiosks• Streaming video• Database integration and analytics• Web design and development• Content management (WordPress, Drupal, Joomla)• Social media, RSS

EAST COAST CONNECTEDONLINE

COMMUNITY PORTAL, ONLINE MARKETING AND SOCIAL PRESENCE

THE CHALLENGE

• Design a virtual community for expatriates of Atlantic Canada• Market networking events and social programs to members,

businesses, governments and sponsors• Low cost: Organization is non-profit

THE SOLUTION

• Website powered by Drupal CMS delivers a scalable, interactive experience with easy content publishing

• Leveraged Web 2.0 apps for ecommerce and marketing such as a Facebook Page, Twitter feed, LinkedIn Group, Eventbrite gateway, YouTube channel and Google Analytics.

• Low-maintenance, zero-cost IT infrastructure powered by Google Apps.

As Director of Online Strategy, deployed marketing tactics, online portal and IT infrastructure to grow organization to 3,000 members.

Leveraging low-cost high performance social apps

Web: www.eastcoastconnected.ca

POLITICAL CANDIDACY WEBSITEONLINE

ONLINE PROMOTION AND PRESENCE

THE CHALLENGE

• Easy maintenance and content management • High usability for the user and the content authors• Incite viewers to a specific call to action: join a political party and nominate

candidate• Coordinate creative designers, social media strategist, and developers

THE SOLUTION

• Website powered by a custom WordPress system for stability, flexibility and simplicity

• AJAX elements and custom plugins create rich user experience• Custom postal code plugin delivers direct 3-step funnel to achieve site objective

Project consultation, management and deployment of interactive political site and social media elements.

Social media integration, interactivity, and AJAX elements

Web: www.chriscrowell.ca

TELECOM RETAIL STORESACROSS CANADA

3,000 MEDIA SCREENS IN 600+ STORES NATIONWIDE

THE CHALLENGE

• Content management & hardware monitoring for up to 3,000 systems• 90% of each store consists of interactive elements: touch screens,

web-enabled notebooks, and content-triggering phone lift receptacles• Complete production planning and design in 3 months

THE SOLUTION

• Groundbreaking distributed network architecture allows for secure VPN communications and low bandwidth consumption

• Automatically and instantly streams cell phone pricing from internal database to each interactive touch screen

Designed, consulted and managed game plan for ultimately 3,000 interactive kiosks and displays for 600+ next generation retail stores.

Touchscreens can be activated by touch or by lifting a mobile phone from its wall receptacle

BANK SKYSCRAPER COMPLEXTORONTO, ONTARIO

ELEVATOR IP VIDEO LIFE SAFETY SYSTEM IN CANADA’S 2ND LARGEST BUILDING

THE CHALLENGE

• 69 elevators in four skyscrapers, including Canada’s second tallest building (68 storeys high)

• The fastest double-decker elevators in Canada• 8,000 tenants and workers

THE SOLUTION

• Two-way voice and video communication between elevator cabs and Security Centre

• Real-time connectivity via groundbreaking elevator shaft Wi-Fi solution

• Digital signage screen switches to a live video call with the push of an elevator alarm button

Designed and implemented an elevator signage solution in Canada’s second tallest building with a built-in two-way Video over IP emergency call system.

What the cab passengers see when Idle

What the cab passengers see

when call is in progress

2010 OLYMPICS EVENT VENUEVANCOUVER, BC

EVENT SCHEDULING, ADVERTISING AND EMERGENCY MESSAGING

THE CHALLENGE

• 330,000+ square feet of function space with 350 events per year• Mixed content: Meeting room event scheduling and video advertising• Integration with the fire alarm system• Demand for an environmentally sound solution

THE SOLUTION

• Architecture designed with low cost, low maintenance media players equipped with system monitoring for high reliability

• Custom life safety solution allows for simultaneous visual message broadcast during fire alarm emergency

• Remote controlled timers and high efficiency media players and LCD displays minimize total energy footprint

Consulted deployment of 120+ multi-use displays for the official international broadcasting centre for the 2010 Winter Olympics. Winner of Sign Media Canada’s 2009 Digital Signage Award.

Typical meeting room display

DOWNTOWN SHOPPING CENTRETORONTO, ONTARIO

MEDIA HYDRANTS + CANADA’S LARGEST OUTDOOR HIGH DEFINITION SIGN

THE CHALLENGE

• High exposure: Features Canada's largest outdoor curved display (2,400 square feet) and the world's largest commercial plasma display (103 inches)

• Multimedia ready: Provide a flexible multimedia environment for TV broadcasting and input/output of external A/V sources

THE SOLUTION

• Streaming TV coverage of the 2008 Beijing Olympics and other events in HD quality to any sign within the complex

• Media hydrants embedded within digital directory stands allow for uplink of A/V equipment

• Remote monitoring and content management ensures timely and reliable content delivery

Deployed signage throughout Yonge Street’s newest shopping centre, including the largest HD outdoor sign in Canada.

Internal plasma displays

LEARN MORE

• www.linkedin.com/in/gregorylam• twitter.com/gregorylam• facebook.com/gregorylam• google.com/profiles/gregory.lam

I am an avid problem solver, public speaker, and accomplished solution architect. 

I believe in better living through technology; that is, creating user experiences and technical solutions through digital media, online content management systems, mobile applications, and social networking.