Digital Media Now for Yogis: 11-4-2012

Presents:

Personal Branding on Social Media

for

YogisPresented by: Melodie Tao

TWITTER @MyMelodie Event Hashtag: #DMNYogi

About Melodie TaoProfessional: • Company- Marketing Melodie• My Role- Marketing Consultant, International Public Speaker, Educator• Services- Consulting, Speaking, Seminars, Workshops• Instructor- National University (Interactive Strategies, Interactive

Campaigns), Platt College San Diego (Marketing and Communication)Background:• Traditional Media Experience- Radio, outdoor advertising, event

production, promotions • Online/Digital agency experience- SEO, PPC, Affiliate Marketing, Social

Media, Project ManagementExpertise:• Marketing with an emphasis on digital technology and social media• Community Building, Brand DevelopmentYoga:• Certified Yoga Instructor• Teaching Styles- Vinyasa, Hatha, Gentle • Experience- Instructor at YMCA San Diego, Creator of Yoga for the Busy

Body Workshops, Tao of Yoga

TWITTER @MyMelodie, Event Hashtag: #DMNYogi

Opening Meditation

~Set your intention for today~

Today’s TopicPersonal Branding on Social Media

Intention: Learn how to optimize your personal brand so it’s cohesive with your business brand.

Questions:

• What comes to mind when you hear the word brand or branding?

• What to you hear in the topic?

• How many people have Googled themselves? What did you find?

• Why is it so important to have a strong personal brand be cohesive with their company brand?

• Does anyone know the origin of the term branding?

Important TermsWhat do I mean when I say…

Brand: Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Branding began as a way to tell one person's cattle from another by means of a hot iron stamp.

Social Media:  Web and mobile technologies to turn communication into an interactive dialogue. Creates a 2 way conversation between the business and consumer and allows consumers to create user generated content by contributing.

Personal Brand: The process where people and their careers are marked as brands. The personal branding concept suggests that success comes from self promotion. Marketing Strategy: A foundation for executing your marketing campaigns. This process allows an organization to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Important to have a strategy before jumping into social media.

Importance of Today’s Topic • In the past, people would keep their personal lives completely separate from their

business lives. Now this is virtually impossible, so today we’ll learn how to embrace social media to ensure we’re using it effectively for our business.

• Working in an industry such as health and fitness is such a personal profession because you’re really helping the lives of many. Therefore it’s important to build a personal connection with our clients, students and customers.

• Even though you may work for a studio or a larger company, it’s YOUR JOB to fill your class

• People buy from other people

• Facebook is more personal but there are many opportunities to optimize your profile for your professional brand.

• When logged on to your personal Facebook profile you can create and run a business page.

• Check your privacy settings to ensure you’re only providing public information you intend to.

• Check your privacy settings on each photo album.

• Facebook constantly changes their privacy features so make a habit of regularly checking your settings.

Update Your Personal Profile

Personal Profile:• If connecting with prospective clients on Facebook include your

company and a brief description so client associate you with the company’s brand

• Link personal page to your business page.

Business Page:• Company information• Link back to your website• Links to your other social networks

Personal Profile vs Business Page

DO NOT use a personal profile as a business page

Correct business page: https://www.facebook.com/thepbrealityshow

What needs to be improved in this profile?

http://www.linkedin.com/in/kimberlyrotter

• Ensure your profile is linked back to your company’s LinkedIn profile

• Include your company’s website. Under website listings choose “other” and write in the specific name for your company rather than just listing “Company”

• Under your job descriptions list specific accomplishments and actions that will benefit prospective clients

• Utilize applications such as Wordpress, Reading List by Amazon, TripIt

Twitter is a social networking known as microblogging. It enables its users to send and read text-based messages of up to 140 characters, known as "tweets".

What is Twitter?

• Brand your background

• Brand your Twitter bio

• Provide value to your followers by posting useful information related to your company

• Post educational tips related to your company

• Retweet and reply to others so you’re actively engaging in conversation

• Live Tweets: Post a tweets and photos during events

• Job openings

• Examples: https://twitter.com/creditexperts https://twitter.com/stevecotterikff

• Photo sharing program and social network

• Mobile based application. To sign up you must download Instagram on your smart phone

• Enables users to take a photo, apply a digital filter and then share it with other Instagram users they are connected on the social network.

• Confines photos to a square shape, similar to Polaroid images.

What is Instagram?

Instagram Tips• Best to use the same username for Instagram that you have on Twitter. Easier for people to

tag you.

• Utilize a few hashtags for each image to optimize exposure. You can comment with hashtags.

• Take photos related to your brand that give people a glimpse of what you’re doing real time.

Instagram Hashtag Examples

• Search Engine Optimization (SEO)

• Fresh new content

• Humanizes your brand

• Most flexible form of Social Media because you can incorporate your own posts, social media insights, personal information in addition to information about your company

• Opportunity to post insightful resources that may be useful to prospective students and customers

• Opportunity to add a personal element to your posts in addition to information that can’t be found on your website

Blogs

• Tips for different levels • Beginner tips• Advanced tips

• Tips for instructors

• Healthy recipes

• Community Events

• Posts about your own promotions

• Music playlists

• YourBuddhi- http://www.yourbuddhi.com/buddhi.php

Sample Blog Topics

Success Story

• http://manifestationyoga.com/• https://twitter.com/manifestyogajen• https://www.facebook.com/JenniferPastiloffYoga• https://www.facebook.com/positivelypositive

Thank You!• Prana Yoga Center• Chula Vista Yoga Center• YourBuddhi.com• Jennifer Pastiloff

Contact:[email protected]

http://www.marketingmelodie.com858-335-9421

Connect: Twitter.com/MyMelodie

Linkedin.com/in/MarketingMelodieFacebook.com/MarketingMelodieSlideshare.net/MarketingMelodie

Instagram: MarketingMelodie Google+: http://gplus.to/MarketingMelodie

Namaste