323 305 4240 | [email protected] | linkedin.com/in/helloerikahanson 323 305 4240 | [email protected] | linkedin.com/in/helloerikahanson Entrepreneurial marketing executive with an astute passion for ideas, creative collaboration, strategic planning, and game-plan execution. 12+ years experience in public relations, marketing, and events within multi-client agency, entertainment, and small business. DIGITAL MEDIA EDUCATION Marketing and Digital Media Consultant Media Playground PR January 2014–Present Bachelor of Arts, Communication University of Southern California, Los Angeles, CA 2002 Partner/ PR & Marketing Director Pure Consulting July 2004–July 2012 Director of Marketing West Hollywood Design District July 2012–July 2014 Senior VP Marketing & Sales Assistant Interscope Geffen A&M June 2002–July 2004 P. 2 P. 3 P. 5 P. 6 BRANDING CAMPAIGN STORYTELLING INDUSTRIOUS PROBLEM SOLVER Director of Marketing West Hollywood Design District July 2012–July 2014 P. 4 EVENT MARKETING & MANAGEMENT
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Recruited back by Media Playground PR (formerly Pure Consulting) as a branding and digital media consultant in collaboration with The Park LA, an 11,000 sq. ft. creative and business collective.
§ Gained a 25% growth in
business within six months of
co-launching the rebrand.
§ Redesigned website: strategy,
search optimization, and
content. Continue to track
metrics, interactions, and
emerging data to steadily
grow digital presence.
neW WeBSIte: InStAGRAM InteGRAteD CLIent PAGe
digital mediaLaunching a new look and collaboration
Rebranded The Avenues of Art, Fashion & Design, a City of West Hollywood Business Improvement District, to the West Hollywood Design District.
§ established a geographically
distinct identity.
§ new identity embraced
by City of West Hollywood
Mayor Abbe Land
and the community.
§ Officially recognized
and listed in City Guide
publications.
§ Re-designed the district
website, upgrading digital
presence, engagement
capabilities, partnership
opportunities, and more.
“this new name change will solidify that West Hollywood Design District is a global destination for all that is stylish, design-centric, and trendsetting.... WHDD presents visitors with an eclectic and original selection of businesses that make it a true gem in the City of West Hollywood, and we are confident that this new change will enrich the City's marketing efforts and further enhance the allure of the City.”
ABBE LAND
MAyOR, CIty Of WeSt HOLLyWOOD
brandingBecoming the West Hollywood Design District
WeSt HollyWood deSign diStrict
WeBSIte: BefORe WeBSIte: AfteR LIfeStyLe PHOtOGRAPHy
IDentIty: BefORe IDentIty: AfteR IDentIty: APPLICAtIOn
“As President of Lolly Clothing and Obvious Clothing, I worked hand in hand with erika for six years. Her knowledge of ‘everything trend’ is only equaled by her extraordinary ability to think outside, inside, around, and through the proverbial ‘box’. Her passion for exploring every angle is what made her a treasure during our tenure.
erika’s zeal, professionalism, and enterprising outlook — one would be hard-pressed to find these traits in five people let alone one. I recommend her wholeheartedly.”
CHAD KiMBALL
PReSIDent Of LOLLy CLOtHInG AnD OBvIOUS CLOtHInG
Conceived and produced a year-long campaign around the concept “Designer by Day, Broadway Star by Night” for an emerging apparel brand.
§ Captured 100+ press
clippings, such as ABC news,
the Huffington Post,
and People.
§ Connected first Lady
Michelle Obama with the brand
and landed a photograph.
§ Hosted a theatre meet and
greet for national publications,
including O, the Oprah
Magazine, Lucky, Redbook,
and more.
§ Secured an editorial feature in
Sportswear International.
CLIent teStIMOnIAL
fIRSt LADy MICHeLLe OBAMA WeARInG tHe BRAnD
100+ PReSS CLIPPInGS
camPaign Storytelling Designer by Day, Broadway Star by Night