Digital Media Incorporating Digital Media into Political Campaigns. The Leadership InstituteDigital Activism.

Digital MediaIncorporating Digital Media into

Political Campaigns.

The Leadership Institute Digital Activism

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What is Digital Media?



Digital Media - Engagement

The Key to Success in Digital Operations is

ENGAGEMENT



Digital Media - Engagement

Ladder of engagement.



Digital Media

Engagement is important.

BUTYou need a ONLINE NETWORK

to Engage with


Social networks




Social Networks



Digital Platforms

• Which platforms to use? (web + social media)• Complete information on ALL platforms• Info should be consistent against all

platforms• Connect the platforms



Facebook Tips

Successful posts are short and visual. Posts between 100 and 250 characters get

about 60% more likes, comments and shares. Photo albums, pictures, and videos get 180%,

120%, and 100% more engagement respectively.

Source: https://www.facebook.com/business/build



Facebook Tips

Maximize interaction on Facebook. The best way to get people to like or share

something is to ask them to like or share it.

Learn best practices at this URL:https://www.facebook.com/business/

https://www.facebook.com/business/

https://www.facebook.com/business/



Facebook Engagement Comparisons

RNC DNC

1275395

622,061

48,654 59,816

Likes Talking About This



Twitter Tips



Twitter Tips

Maximize interaction on Twitter. The best way to get people to retweet

something is to ask them to retweet it.



Social Media Monitoring

TweetDeck Hootsuite



Digital Media

Digital Platforms are humming.

Now what?

LIST DEVELOPMENTBuild, Manage, Mobilize


The Leadership Institute Digital ActivismThe Leadership Institute Digital Activism

Building a List




Building a List

List building methods. Offline Methods (canvassing, events) Website Signups. Landing Pages Online petitions. Online advertising. List rentals and exchanges.





Managing a List

Email Marketing Platforms. MailChimp Constant Contact Campaign Monitor iContact aWeber


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Managing a List

You MUST have an email system to be able to manage list effectively

Build Lists Send email broadcasts Nurture sequences Results of email campaigns Analytics, split testing and optimization



Mobilizing a list



Mobilizing a list

Use specific calls to action. Share an article on Facebook. Invite people to campaign events. Identify campaign volunteerw Solicit ampaign donations Turn out your supporters



Digital Voter Contact

Can You Use Digital Media to perform:

Voter RegistrationVoter IDVoter PersuasionVoter TurnoutOrganization Building



Digital GOTV



Digital Media – In Review

Ladder of EngagementBuild Your PlatformsBuild Your ListsUtilize for Voter Contact



Questions?

Digital Media in Political Campaigns

[email protected]/leadership-institute


Digital Media Incorporating Digital Media into Political Campaigns. The Leadership InstituteDigital Activism.

Documents

dont use

offline engagement

digital operations

important networks

twittersecond circle

online fundraising

important slide

different social networks