Digital Media and Society — Week 3 Overview

Digital Media &

SocietyProfessor Tony Julien

Week 3 Overview

Week 3 we will be focussing on:• Social Media

• Blogs

• Social Networking

• Community Building

• Participatory Media

• Digital Media’s /

News & Politics

CMST 301 Digital Media & Society • Professor Julien

The Power of Social Media? Here are

some of the major points:• Social media has shifted the “balance of

power” of news reporting from the large

networks to regular citizens

• The audience is now “active” and not

“passive.”

• Marketers may have to shift their social

media strategy due to “citizen-style

journalism.”

• Social Media is the ultimate collaboration

platform.CMST 301 Digital Media & Society • Professor Julien

The Power of Social Media?• According to wired.com, in the US today

(2015), about 70% of all adults have a high-

speed Internet connection in their home.

That's up from 47% in 2007.

• Being authentic and honest are critical traits

over social media.

• Social media marketing is a subset of a

company’s online marketing strategy

CMST 301 Digital Media & Society • Professor Julien

The Power of Social Media?• 66% of respondents reported viewing one to

four hours of TV per day, whereas 60%

reported the same for Internet usage.

• Tracking tools like google analytics help

businesses track social media campaign

success

CMST 301 Digital Media & Society • Professor Julien

Social Media for Business

CMST 301 Digital Media & Society • Professor Julien

Graphic Credit:

http://www.bitrebels.com/social/social-media-

for-business-guide/

Graphic Credit: Graphic Credit:

http://www.witszen.com/how-small-businesses-

are-using-social-media-infographic/

Click to view infographics

Facebook leads the pack…

CMST 301 Digital Media & Society • Professor Julien

Graphic Credit:

http://www.pewinternet.org/2015/01/09/social-

media-update-2014/

But Instagram

rose the fastest

from 2013 to 2014

Blogs• Justin Hall created first blog in 1994.

• Companies use it to promote their company

in a positive way

• A “Free Form of Expression.”

• They can be produced very quickly unlike

printed newsletters.

• Blogs are very positive in the eyes of search

engines because they are filled with “real”

content, not just keywords.

CMST 301 Digital Media & Society • Professor Julien

Blogs• Interesting Infographic

about blogging

• Blogs are considered a

“Push” social network

• The Open Laboratory

was published by:

lulu.com, which

publishes nearly

100,000 new works

each year.

CMST 301 Digital Media & Society • Professor Julien

Graphic Credit:

http://www.wpvirtuoso.com/how-many-blogs-

are-on-the-internet/

Blogs• Companies should have a strong

governance policy so employees do not

violate company policy.

• Keep blogs authentic, personal, interesting

and update 2-3 times per week.

• Use other social tools to promote your blog.

CMST 301 Digital Media & Society • Professor Julien

Digital Media and politics• Campaigns are increasingly sending texts to

supporters.

• It pushes the message directly to the

supporter’s phones.

• Obama, Romney and Hilary Clinton have all

used text messaging in their campaigns and

usage is on the rise.

• Politicians in South Korea are also using

social media very effectively to attract

younger, progressive voters.

CMST 301 Digital Media & Society • Professor Julien

Second Life

CMST 301 Digital Media & Society • Professor Julien

Explore the largest

3D virtual world

game, that allows

you to create an

online profile and

create a “second

life.”

Graphic Credit: http://secondlife.com/