Digital Marketing within the Retail Sector: Vaughan Ward, Tui Travel

Using technology to enhance to the customers' store experience A TUI Travel Case Study

One third of TUI

HABIT

REASSURANCE

INSPIRATION

Thomson Holiday Design Store

"A new service concept, facilitated by technology and delivered by strategic design"

Thomson Holiday Design Store

"A new service concept, facilitated by technology and delivered by strategic design"

Thomson Holiday Design Store

"A new service concept, facilitated by technology and delivered by strategic design"

Our principles / the brief

THEATRE

TECHNOLOGY

PEOPLE

A successful travel shop in 2012

Meet Billy

It's about

People

It's about people!

Our customers

How would we make this store relevant for customers?

A simple truth

Don't know what Too many we want ideas

The travel agent

2

Think multi-channel & multi-purpose…

New retail journeys

New retail journeys

Linear versus personal

The experience

The experience

The experience

The experience

The experience

The experience

The experience

The experience

The experience

The experience

The experience

The experience

Why in-store digital needs a new approach

How we achieved successful integration

The 'in-situ' digital bit

of digital content into the HDS

The Internet of Place

THE INTERNET OF PLACE

THE INTERNET THE MOBILE INTERNET

How we did it

Thin layer approach

How we did it

Browser based

How we did it

Localised content

Ongoing management & development

Ongoing management & development

Ongoing management & development

Human technology

Changing the conversation

Performance

Massive sales increase

Average spend increase

Reduced discounts

Great service feedback

Roll out

HDS Hybrid

Roll out

High St. HDS

HDS Elements

Regional HDS

Thank you

Long live the high street