Digital marketing trends

D igita l m arketing industry

2014

H igh ligh ts

• C on ten t is the k ing

• G row th o f v ideo m arke ting

• S oc ia l M ed ia d ive rs ifica tion

• Im m ense use o f V isua l m ed ia :

in fog raph ics , v ideog raph ics ,

pho tos

C onten t m arke ting

s tra tegy • S top se lling

• S o lve a prob lem

• B log B log B log

• R epurpose con ten t

• E m brace v ideos

• O ptim ize fo r S E O

• P rom ote v ia S oc ia l m ed ia

C onten t m arke ting

s tra tegy is • U nderstand ing you r aud ience

• U nderstand ing the con text

• A na lyze you r com pe tition

• A ssess econom ic pressu res

• E xp lo ring com pe ting prio rities

• Iden tify opportun ities and

cha llenges m arke ting needs to

tack le

T ips to w rite fam ous

B LO G • C hoose type o f B log – g ive an

a ttrac tive title

• D ecide the frequency o f b logg ing

• S pread the w ord am ongst you r

friends and assoc ia tes th rough

o the r soc ia l m ed ia s ites like

facebook , tw itte r

T ips to w rite fam ous

B LO G • R ead som e fam ous b logs

• T hough tfu lly com m ent on o the r’s

b logs

• E n joy b logg ing , coz it’s no t w ork

bu t you r pass ion

• D on ’t igno re “A bou t M e” page

• L ink it to you r o the r w ebs ites /

b logs

B eg inner b loggers

• D efine you r goa ls

• K now you r aud ience

• B e cons is ten t

• B e pers is ten t

• B e inv iting

• B e v is ib le

• T ake risks in us ing

b logg ing too ls

B eg inner b loggers

• A sk fe llow b logge rs fo r

he lp if you need to

unders tand n itty-gritty 's o f

b logg ing

• K eep lea rn ing new

techn iques in b logg ing

• B e you rse lf & speak you r

heart ou t

V ideo con ten t

s tra tegy • A n ob jec tive

• A s to ry

• A vo ice

• In teg ra te it w ith you r

brand

• C ons ide r the fo rm a t

• B e au then tic

V ideo m arke ting

s tra tegy • P roduce d ive rse con ten t

fo r v ideo p la tfo rm s like

Y ouT ube , v im eo

• In teg ra te Y ouT ube and

w eb con ten t

• E ngage your com m un ity

w ith Y ouT ube

• E m brace Y ouT ube

adve rtis ing

Trends 2014

1. Abandonment remarketing moves up the funnel

2. Digital acquisition meets the physical world

3. Actionable data becomes a key difference maker

4. Personalised websites move beyond Amazon and Netflix

5. Location marketing 2.0 arrives

6. Buyer intelligence is no longer limited to the Elite

7. Marketers become the architects of the customer

experience

Trend 1

Abandonment remarketing

moves up the funnel

Key features: Trend 1

1. Concentrate on a few key Web pages or

categories

2. Start simple

3. Deliver educational content

Trend 2

Digital acquisition meets the

physical world

Key features: Trend 2

1. Have employees ask for the opt-in

2. Take steps to avoid process abuse

3. Use SMS and QR codes

4. Go beyond emails

Trend 3

Actionable data becomes a key

difference maker

Key features: Trend 3

1. Try some new techniques for gathering explicit

data

2. Consider reaching out to a third-party data

service provider

3. Set up Web tracking and systems integration

Trend 4

Personalised websites move

beyond Amazon and Netflix

Key features: Trend 4

1. See how you want to connect your digital

marketing platform with a CMS

2. Start small

3. Choose a place to start that will really move the

needle

Trend 5

Location marketing 2.0 arrives

Key features: Trend 5

1. Plan which segments of customers you want to

send location-related content

2. Work with in-store personnel to put the correct

technology in place and train retail salespeople

3. Complement with email communications

Trend 6

Buyer intelligence is no longer

limited to the Elite

Key features: Trend 6

1. Look at aggregate data for new insights

2. Mine your purchase history data

3. Look at the marketing / sales relationship in new

ways

Trend 7

Marketers become the

architects of the customer

experience

Key features: Trend 7

1. Add an element of personalization

2. Pick a channel you have individualized before

3. Look for creative ways to use customer

behaviours to drive cross-channel interactions

4. Make real-time your mantra

T ips fo r successfu l

D ig ita l m arke ting

• H ave a d ig ita l m arke ting s tra tegy

and p lan

• C om m it necessa ry resources and

tim e

• D ecide w h ich soc ia l m ed ia

channe ls to use

T ips fo r successfu l

D ig ita l m arke ting

• D efine budge t, goa ls , aud ience

• In fluence hum an com m un ities

• M ake a respons ive w ebs ite

• Inc lude em a il m arke ting n ice ly

• C oncen tra te on qua lity than

quan tity

T ips fo r successfu l

D ig ita l m arke ting

• S et a separa te budge t fo r soc ia l

m ed ia adve rtis ing

• U se w eb ana ly tics , soc ia l m ed ia

ana ly tics and em a il m arke ting

ana ly tics to the best

T hank Y ou

!!