Digital Marketing Trends 2014 Kalle Tiihonen, Smartly.io Twitter: @ktiihonen
Nov 22, 2014
Digital Marketing Trends 2014 Kalle Tiihonen, Smartly.io
Twitter: @ktiihonen
2 Native Advertising
3 Measurement Trends
1 Google Trends
4 The Elvis Lookalike
5 A Surprise!
6 Targeting Trends
7 Facebook Bidding
8 Smartly.io
Agenda
Google Trends
The Old
The New
Native Advertising
Native Advertising
CPM CPC CTR
Measurement Trends
CPA CLV
Lookalikes
Gender Age Location
Targeting Trends
Interests Behavioral targeting Mobile targeting
Retargeting / Website custom audiences Custom audiences Mobile app custom audiences Lookalikes
A/B tes(ng is
required!
Hi! = Moi! Nice to meet you = Hauska tavata How are you? = Mitä kuuluu? Fine, thank you = Kiitos hyvää I love you = Minä rakastan sinua Bye! = Näkemiin!
Finnish Language 101
How to track this?
CPC To get likes, comments, shares or clicks, go with this option
CPM Works best with highly targeted audiences
CPA Works with mobile app installs, page likes, offer claims, and link clicks
oCPM Minimum 25 daily conversions! For large audiences.
Facebook Bidding 101 A/B tes(ng
is required!
Nordic Facebook Marketing Platform for performance-driven marketers
Powerful self-service advertising platform
Superior local service with fast response time
Smartly.io HQ Helsinki, Finland
Smartly.io is built to supercharge marketer’s workflow and cut the time spent doing manual work
SMARTLY
Programmatic optimization
Automated optimization is always-on when needed and tweaking your campaigns 24/7 based on the goals & rules you set up.
A/B testing
With our campaign builder, you can easily create thousands of variations experimenting with every aspect of ad creative, targeting & bidding strategy
Live support chat
In case you need our help, our account managers & engineers are there to help you. We usually get things fixed in minutes rather than days or weeks.
We listen your feedback
We develop Smartly.io in an agile & rapid fashion. That’s also why we want to get your feedback & ideas on what we should build & improve next.
We are quite passionate about the service we provide for our customers
Happy to help you!
Sign up for a free 14 day trial at www.smartly.io
You can download this presentation at
facebook.com/Smartly.io
Kalle Tiihonen www.smartly.io [email protected]