Digital Marketing This Week - September 13, 2014

Episode 14: September 13th, 2014

Chris Mercer• Content Developer• Specialty: Optimization• Host of DMTW• Call me “Mercer”

Who Am I?

This Week’s Focus Topic…

Have A Question? http://ssm.tips/question

“5 Surprisingly Easy Ways To Build

Your List”(And The ONE Thing All Good List Builders

Have In Common)

#1: “PopUps”

• They work…

• They work more than they annoy

• As a whole, no one will notice

#2: “Post Specific Offers”

• Offer relates to the post

• Ideally tie in headline

• Have core offer for each category

#3: “Two Step Links”

• Link text

• Link images

• Builds momentum

#4: “Think Outside The Sidebar”

• About Page

• 404 Pages

• Category Pages

• Resource Guides

• Checklists

• Ask Agains

• Social Media

• Share Rewards

• Comments

#5: “Double-Optin Direction”

“The One Thing”

• Test!

• Ex. Instead of “Submit” try“Give Me Access”

https://blog.twitter.com/2014/testing-a-way-for-you-to-make-purchases-on-twitter

https://www.seroundtable.com/google-penguin-3-2014-19144.html

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