Digital marketing summit asia 2016 michal leszczynski

You had me at hello How marketing automation can help you build

real connections

Michal Leszczynski@mrleszczynski | @GetResponse

DigitalMarke,ngSummitAsia2016

Michal Leszczynski Content Marketing Manager at GetResponse @mrleszczynski

Where do we stand?

Era of the consumer

Era of the on-demand

They shape the reality around them

They want to be heard

They want to be seen

And they want it quickly…

Source: Econsultancy

The Problem?

The user average attention span in 2015

The average attention span of a gold fish

8.25 sec 9 sec

Source: StatisticBrain

Happy customers who get their issue resolved tell about 4-6 people about their experience. – White House Office of Consumer Affairs

A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people.

– White House Office of Consumer Affairs

Source: Radius

The Solution?

Marketing Automation

Lets you automate your communication

Puts you in control of how you’re heard

Delights your customers.

How?

It helps you welcome users the right way

It helps you engage more

It helps you sell more

Source: Shopify

Summing up

Marketing Automation lets you

• automate your communication • communicate in a relevant way

and at the right time • engage more • sell more

… and form real connections

Source: Flickr

And not just any connections…

And not just any connections…

Source: metro.co.uk

And not just any connections…

How to get there?

Remember:

• Start slow and get to know your audience • Build your list and segment it • Test, test, test • Run drip campaigns • Grow your workflows as you grow

Visit blog.getresponse.com

Thanks!

Michal LeszczynskiContent Marketing Manager [email protected] @mrleszczynski