Digital Marketing Strategy: Holesom Boards

DIGITAL MARKETING STRATEGYHOLESOM BOARDS, LAGUNA BEACH

KENDAL WRONSKI

THE BIG IDEA

IN SIX MONTHS

Generate buzz

Promote exclusive e-mail offers

Grow the @KeepItHolesom Instagram account

THE PEOPLE WE WANT

LAGUNA BEACH and surrounding California region

MEN 14-28 YEARS OLD

WHY WE WANT THEM

@KeepitHolesom

# HOW WE’LL GET THEM

Goal

10,000 Holesom followers

“Subscribe to our mailing list

[email protected] for exclusive offers”

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YOUR HOLESOM STORY“I love my

#Sweeper Board! You guys rock

@KeepItHolesom!”

THE FINANCIALS

$400,000 HOLESOM ANNUAL REVENUE

$650/month E-mail marketing efforts

$500/month @KeepItHolesom maintenance

• Setup • Design modifications • Regular posts

THE FINANCIALS

$6,900 6 MONTH CAMPAIGN TOTAL COSTS

$1,150 MONTHLY CAMPAIGN COSTS

MEASURING SUCCESS

E-MAIL DISTRIBUTION LIST

GROWS

BIGGER COMMUNICATIONAUDIENCEBIGGER

RIDE WITH A SMILE & KEEP IT HOLESOM