Digital Marketing Services Overview - DigitalCurrent.com

Dramatically Boost Performance

With Our Proven Organic Search

& Content Marketing Strategies

www.digitalcurrent.com

Conversion-Driven SEO &Digital Marketing Solutions

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Digital Current’s digital marketing approach is effective and time-tested; it’s a process we have refined through constant innovation and rigorous testing for thousands of our clients over the last decade. The strategies and plans we produce provide you with the specific steps we will take to help you achieve your goals, employing current and highly effective search marketing strategies.

The backbone of your digital marketing campaign is built with our FIVE PILLAR STRATEGY that allows us to deliver real results that will impact your bottom line and produce measurable ROI. These pillars anchor a customized plan ensuring we lay the right foundation, address conversion, produce distribute and promote relevant content, properly optimize, and build authority and trust with search engines and your customers.

We help you achieve maximum SEO and conversion results.

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Authority & Trust

Content

Optimization

Promotion

Conversion

Measurement

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StrategyStrategy is at the foundation of everything we do for you.

At the beginning of your campaign, we will lay a strong strategic foundation by ensuring we have the right information and knowledge required to build you a high-performing strategy that will accomplish your goals. This includes understanding your online audience segments, performing competitor research, auditing your assets, and determining search keywords that signal buying intent.

Your strategic foundation is typically built with:

Content & Conversion Audit

Business Goals & Performance Assessment

Strategic Project Plan & KPI Creation

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• Keyword Research

Search Engine Optimization Audit

Backlink Audit

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Landing Page Optimization

Wire-framing & Template Optimization

Split-testing

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• Conversion Audits

Constructing a Conversion Blueprint

Content Development & Optimization

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Your website’s most important job is to convince visitors to engage with your business. Because the ultimate goal is to increase your revenue, it makes no sense to invest a large amount of time and money driving traffic that will not convert into customers. We analyze the critical pages on your site where people buy, sign up, and ask questions, and we construct a conversion plan based on your strategic project plan and begin a process of optimizing, testing, and measurement.

We improve conversion for you through:

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A high-quality natural link profile extends the influence of your website, dramatically improving your ability to achieve improved search rankings. Thoughtful link building, publisher outreach, content marketing, public relations, and social promotion performed through an integrated strategy raises your business’s profile in the market by building authority and trust with search engines. This increases your audience and attracts new prospects who are most likely to do business with you.

We build authority & trust for you by utilizing:

Optimization of the content on your website is crucial so search engines can categorize and rank your site properly. Optimization requires intensive data and analytics review, testing, and fine-tuning by expert search engineers to perfect. We do not perform optimization once and simply leave it. The infrastructure and key pages of your website need regular development and updating in order to stay fresh and relevant for the search engines.

We help ensure your website’s relevancy to search engines by using:

Authority & Trust

Optimization

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SEO PR

Content Distribution

Penalty Removal

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Content Optimization

App Store Optimization

Site & Navigation Optimization•

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Authority Strategy Development

Link Acquisition & Guest Posting

Backlink Removal & Disavowal

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Advanced Keyword Research

SEO Audits On-page Optimization

Page Load Speed Analysis

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Press & Media Releases

Product, Text & Display Ads

SEO & Conversion Optimized Content

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• Blog & Website Content

Viral Content

Visual Content e.g., Infographics

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Because search engines and website visitors look for up-to-date answers to their questions and solutions to their problems, we view the content on your website as a customer’s journey through your sales funnel. Your strategic content development plan will drive the creation and optimization of content that keeps search engines and people on your site longer and keeps them coming back for more, both of which increases the chance of a conversion.

We fulfill your content needs through:

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Performance Measurement & KPIsIf it can be measured, we can improve it.

Because our integrated campaigns are dynamic and continually changing, we actively review your KPIs and metrics, fine-tuning your campaign to deliver the results and performance you need, identifying new opportunities for success along the way. Our Client Solutions Managers will provide you with a comprehensive monthly account breakdown for campaign review and investment tracking.

The greatest content ever written doesn’t provide much value for your business if no one can find it. Promoting your content extends the reach of your brand, creates engagement, builds your link profile, and establishes authority and trust with search engines. Guided by your strategic foundation and content development plan, we will promote your digital assets by leveraging our comprehensive list of relevant influencers, bloggers, webmasters and media outlets to share your content and its value to your audience.

We promote your brand and digital assets by utilizing:

Promotion5Social Profile Optimization

PPC & Remarketing Management

Digital Media Relations•

• Social Profile Optimization

PPC & Remarketing Management

Digital Media Relations

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• Audience Targeting

Ad Copywriting

Paid Social Management•

• Audience Targeting

Ad Copywriting

Paid Social Management

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(844) [email protected]

www.digitalcurrent.com

1001 W. Southern Ave., Ste. 120, Mesa, Ariz. 85210

GET YOUR COMPLIMENTARY 1-ON-1 CONSULTATION

Take the Next Step!

Digital Current’s proven digital marketing approach built upon the foundation of ourFIVE PILLAR STRATEGY will help you achieve your goals by delivering natural backlinks, building authority and trust, driving qualified traffic, increasing search engine rankings, and generating measurable conversions. Your results will be real, measurable, timely, and will produce a positive impact on your business where and when it counts.

Join organizations from Fortune 500 enterprises to local businesses who have trusted

Digital Current for over a decade to deliver search marketing performance.

Get a customized strategy consultation from our team of experts.