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Digital Marketing Course

Customised, In-Company Training

Practical Skills - 3 Days

• SEO• Social Media• Adwords• Analytics

2Professional DevelopmentContents

Digital Marketing Course

Contents

About This Course 3

Course Benefits 4

About In-Company Training 5

Course Content 6

About Us 7

Contact Us 8

3Professional DevelopmentAbout This Course

Digital Marketing Course

About This Course

Why Choose Digital Marketing?

Digital marketing is an essential skillset for those searching for a new way

of selling, raising their company profile, or simply wishing to increase brand

awareness.

Our Digital Marketing courses are available for customised, in-company

training only.

The 3-day course begins with SEO, or Search Engine Optimisation training. Our

experienced trainers take you through optimising the content of your website and

understanding how search engines like Google, Bing and Yahoo work.

The second day of the course focuses on social media and the best strategies

for using the most powerful social media sites, such as Facebook, Twitter and

LinkedIn to your advantage.

On Day 3, you learn how Google Adwords works and how to create successful,

profitable campaigns. We will teach you how to use the Google Analytics tool to

boost the number of visits to your website.

4Professional DevelopmentCourse Benefits

Digital Marketing Course

Course Benefits

Gain Practical Digital Marketing Skills

This course is designed to give you skills that you can implement immediately. Our goal is that you will leave this 3 day course, confident that you can apply your new tools and strategies in your workplace or career.

Expert Advice from Digital Marketing Practitioners

Our digital marketing trainers are actively involved in the field of digital marketing, offering cut-ting edge advice and tips throughout this workshop.

Clear Understanding of Digital Marketing

We take the “fear factor” away from digital marketing, approaching each module in clear, understandable sections.

Become Familiar with Digital Marketing

Get familiar with digital marketing terminology and resources available to every digital marketer.

5Professional DevelopmentAbout In-Company Training

Digital Marketing Course

About In-Company Training

Our In-Company Training Process

When you contact us to enquire about digital marketing training for your team, we will put you in touch with our Director of Training to discuss your training needs in detail.

In-company training is a fantastic opportunity to tackle issues and challenges you’re facing within your business. We will guide you through identifying the areas you need to tackle, and use this information to build a tailored course combining essential digital marketing content combined with situations and projects specific to your organisation.

Flexible Dates & Venue

In-company training minimises disruption to your productivity, delivering training on dates that suit you best.

You choose the training venue. We can come to your premises if you have space to deliver training. Often, companies prefer to host the training in a nearby meeting venue or hotel to ensure that participants are focused and attentive.

Delivery Style

We come to your choice of venue, on dates that work best for your team and deliver this digital marketing course.

For digital marketing training, we can dedicate a large portion of the course to practical learning. We encourage delegates to apply the knowledge to real-life situations or projects where possible.

6Professional DevelopmentCourse Content?

Digital Marketing Course

Course Content

1 SEO (Search Engine Optimisation)

• The basics of SEO

• Anatomy of a SERP

• On-Site Optimisation (Keywords and Meta tags)

• Off-Site Optimisation (Link Building)

• Technical factors of SEO

• The User Experience

• Overview of Content Marketing

• How to implement SEO for your website

2 Social Media

• What is social media?

• Overview of current social media platforms

• Key elements to consider when creating a Facebook page

• Growing & engaging your Facebook audience

• Facebook Apps

• Facebook Advertising

• Understanding Twitter jargon

• Tools to make Twitter easier

• How to use Twitter for Business

• Twitter Advertising

• LinkedIn for business

• How to grow your LinkedIn network

• Utilising recommendations on LinkedIn

• LinkedIn Groups

• Video Marketing (overview of YouTube)

• Developing a Social Media Strategy

• Content Marketing

• Social Media & SEO

• Social Media Monitoring & Measurement

• Managing your online reputation

3 Google Adwords & Analytics

• How Google Adwords works

• Google Adwords Terminology

• How to set up an Adwords (Pay Per Click) Campaign

• Overview of Display Advertising in Google Adwords

• Introduction to Retargeting

• Understanding Google Analytics

• How to make Google Analytics work for your website

• Using Goals & Segments in Google Analytics

7Professional DevelopmentAbout Us

Digital Marketing Course

About Us

Professional Development

For 26 years, Professional Development has led the way for innovative, certified training in strategic business skillsets.

Our courses are specifically designed to help you expand

your skill set and captilise on your experience. In short, our

courses are about enhancing your potential.

Professional Development is registered to offer programmes

leading to QQI awards under the National Framework of

Qualifications (NFQ).

We are an Accredited Training Organisation (ATO) with the

International Association of Six Sigma Certification (IASSC).

We are also a Registered Education Provider (R.E.P.)® with

the Project Management Institute, Inc. (PMI)®.

In-Company Training Options

In-Company (on-site) training is ideal for delivering a focused,

customised programme to a group of participants.

We run Digital Marketing as an in-company programme, and

we can tailor the course to include a focus on application of

the skills to your environment.

Contact our head office in Dublin on Freephone 1800 910

810 to get the best advice for your in-company training

requirements.

Our Trainers

Our trainers are experienced training and consulting

professionals.

They also bring a wealth of experience to their training,

enabling them to share tried-and-tested techniques and

advice based on real-life situations.

EnhancingYourPotential

Call and speak with a training consultant from any of our training centres:

Dublin: 01 8610 700 Cork: 021 2355 555 Limerick: 061 574 849 Galway: 091 399 966

Head OfficeSuite 11, Plaza 256, Blanchardstown Corporate Park 2,Dublin 15, D15 T934, Ireland

[email protected] professionaldevelopment.ie

Call us to enquire about course availability on Freephone 1800 910 810

professional development Celebrating 26 years delivering training to Ireland’s top brands