Digital Marketing In 2012

2012 2012

DIGITAL

DIGITAL

TRENDSTRENDS

2012 2012

DIGITAL

DIGITAL

TRENDSTRENDS

ONLINE VIDEO/TV CONVERGENCE3TT

RREENNDDSS

CLOUD COMPUTING

MOBILE WALLET

ANYWHERE1TTHHEEMMEE ANYTIMEANYONE

CLOUD

COMPUTING

WHAT IS IT?Cloud computing providers deliver applications via the internet, which are accessed from web browsers and desktop and mobile apps, While the business software and data are stored on servers at a remote location.

HIGHLY-SCALABLE TECHNOLOGYSpikes in server usage and bandwidth demands are more easily handled, and changes in requirements can often be responded to in seconds,

RELEVANT ADVERTISING REGARDLESS OF USERS’ DEVICE & LOCATIONCreate/distribute relevant advertising that could reach consumers regardless of the technology they use or where they are located

ROBUST DATA COLLECTIONIncrease ability to capture advertising metrics, demographics, geogra-phic and context-sensitive data

COLLABORATIONRemoves dependence of IT infrastructure and allows the advertiser to col-laborate with agencies, talent, & publishing networks around the globe

WHY IS CLOUD COMPUTING IMPORTANT?

M

OBILE

WALLET M

OBILE

WALLET

WHAT IS IT?A mobile wallet is a cashless transaction using contactless near-field-communications (NFC) chip-enabled mobile devices that allows customers to make touch-and-go payments, redeem & build on loyalty programs, & store receipts.

WHY ARE MOBILE WALLETS IMPORTANT?

INCREASE SPEED AND EFFICIENCY OF CUSTOMER SERVICERetail locations will allow multiple party purchases or airport kiosks find missing luggage without consumers having to wait in line IMPROVE ACCURACY OF LOCATION-BASED CHECK-INSSince current GPS readings aren’t always accurate, NFC will help validate consumers’ locations and allow brands to boost loyalty rewards via check-insDELIVER RELEVANT OFFERS & COUPONSBrands will be able to track costumers’ behaviors & trends in real-time

ONLINE

VIDEO/TV

CONVERGENCE ONLINE

VIDEO/TV

CONVERGENCE

Say “Xbox Tweet” to share on Twitter

WHAT IS IT?The next influx of TVs will be connected to the internet and have social design ‘baked in’, giving you access to programming based on what your friends are watching, & what your interest graph & mood dictate.

WHY IS ONLINE VIDEO/TV CONVERGENCE IMPORTANT?

LINK REAL-TIME CONTENT AND APPS TO TV ADSConverging TV with the internet necessitates a change in the way brands package, categorize and target content

PERSONAL TV STREAM ACCESSED FROM ANY DEVICEViewers will be able to log-in to their personal stream from any second screen device and consume content wherever they are

GOODBYE REMOTE CONTROL, HELLO VIEWERS!XBOX Kinect will allow users to interact with & share ads via voice & motion commands, & watch online video on TV

Questions?